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Show Results For
-
All HBS Web
(1,512)
- People (8)
- News (655)
- Research (501)
- Events (1)
- Multimedia (49)
- Faculty Publications (135)
- 2019
- Working Paper
Persuasive Propaganda During the 2015 Argentine Ballotage
By: Rafael Di Tella, Sebastian Galiani and Ernesto Schargrodsky
We study a propaganda campaign sponsored by the government against the main political challenger in the days preceding the 2015 Argentine runoff presidential election. Subjects in the treatment group watched an “ad” initially aired during soccer transmissions that was...
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Keywords:
Propaganda;
Persuasion;
Voting;
Political Elections;
Government and Politics;
Communication Strategy;
Power and Influence;
Public Opinion;
Argentina
Di Tella, Rafael, Sebastian Galiani, and Ernesto Schargrodsky. "Persuasive Propaganda During the 2015 Argentine Ballotage." Harvard Business School Working Paper, No. 20-030, September 2019. (Revised November 2019.)
- June 2020
- Case
Jill Draeger
By: Howard H. Stevenson and Michael J. Roberts
The Jill Draeger case is designed as an introduction to a general course on entrepreneurship. It is appropriate for many levels of students. It attempts to portray the archetype of opportunity-focused, resource-constrained behavior that is the hallmark of...
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Keywords:
Entrepreneurship;
Personal Development and Career;
Opportunities;
Negotiation;
Agreements and Arrangements;
Risk Management
Stevenson, Howard H., and Michael J. Roberts. "Jill Draeger." Harvard Business School Brief Case 920-578, June 2020.
- November 2001 (Revised March 2002)
- Case
Digital Angel
By: Youngme E. Moon and Kerry Herman
Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young...
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Keywords:
Information;
Safety;
Rights;
Market Entry and Exit;
Ethics;
Product Launch;
Brands and Branding;
Product Development
Moon, Youngme E., and Kerry Herman. "Digital Angel." Harvard Business School Case 502-021, November 2001. (Revised March 2002.)
- March 2017 (Revised December 2018)
- Case
Reawakening the Magic: Bob Iger and the Walt Disney Company
By: David Collis and Ashley Hartman
Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,...
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Keywords:
Franchise Management;
Brand Management;
Culture Change;
Business Units;
Acquisition Strategy;
Technological Change;
Disney;
ESPN;
Cord-cutting;
Bob Iger;
Strategy;
Corporate Strategy;
Competitive Advantage;
Diversification;
Integration;
Media;
Media and Broadcasting Industry;
Entertainment and Recreation Industry;
Consumer Products Industry
Collis, David, and Ashley Hartman. "Reawakening the Magic: Bob Iger and the Walt Disney Company." Harvard Business School Case 717-483, March 2017. (Revised December 2018.)
- 18 May 2007
- Working Paper Summaries
Media Markets and Localism: Does Local News en Español Boost Hispanic Voter Turnout?
- 08 Apr 2008
- First Look
First Look: April 8, 2008
the arguments on both sides and render a decision. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708032 Fiyta—The Case of a Chinese Watch Company Harvard Business School Case 308-025 Fiyta had long...
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Keywords:
Martha Lagace
- April 2009 (Revised August 2009)
- Case
Backchannelmedia: Making Television 'Clickable'
By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton
Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content...
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Keywords:
Entrepreneurship;
Investment;
Disruptive Innovation;
Technological Innovation;
Marketing Strategy;
Partners and Partnerships;
Competition
Gupta, Sunil, Kavita Shukla, and Zachary Scott Clayton. "Backchannelmedia: Making Television 'Clickable'." Harvard Business School Case 509-026, April 2009. (Revised August 2009.)
- 12 Feb 2015
- Video
Collective Genius
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
facial-expression tracking is used to study viewers’ real-time emotional responses when watching comedy movie trailers online. These data are used to predict both viewers’ intentions to watch the movie and...
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Keywords:
Dina Gerdeman
- 31 Jul 2017
- News
Isolationism is killing the American dream
- September 2017 (Revised December 2017)
- Case
Hulu: Redefining the Way People Experience TV
By: Henry W. McGee and Christine Snively
In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live...
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Keywords:
Television Industry;
Internet;
Television Entertainment;
Internet and the Web;
Disruptive Innovation;
Competitive Strategy;
Price;
Media and Broadcasting Industry;
Entertainment and Recreation Industry
McGee, Henry W., and Christine Snively. "Hulu: Redefining the Way People Experience TV." Harvard Business School Case 318-002, September 2017. (Revised December 2017.)
- 23 Aug 2011
- First Look
First Look: August 23
PublicationsChallenges to Business in the Twenty-First Century Authors:Gerald Rosenfeld, Jay W. Lorsch, and Rakesh Khurana, eds. Publication:Cambridge, Mass.: American Academy of Arts and Sciences, 2011 An abstract is unavailable at this time. Book:...
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Keywords:
Sean Silverthorne
- April 2012
- Article
Emotion-induced Engagement in Internet Video Ads
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
This study shows how advertisers can leverage emotion and attention to engage consumers in watching Internet video ads. In a controlled experiment, joy and surprise were assessed through automated facial expression detection for a sample of ads. Concentration of...
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Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Emotion-induced Engagement in Internet Video Ads ." Journal of Marketing Research (JMR) 49, no. 2 (April 2012): 144–159.
- 29 Sep 2008
- Research & Ideas
How Economics May Lead to Better Football Games
College football fans may strenuously argue the specifics of play, but there is little doubt the quality of championship bowls they watch is higher than in years past. Does that mean players now pass, run, and tackle with more skill,...
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- October 2023
- Case
Kevin O'Leary: Building a Brand in Shark-infested Waters
By: Reza Satchu and Patrick Sanguineti
For more than fifteen years, successful Canadian entrepreneur and investor Kevin O’Leary had developed his brand into a global powerhouse. Since his first appearance on the Canadian television program Dragons’ Den in 2006 and his meteoric rise to stardom through the...
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Keywords:
Personal Brand;
Crisis;
Brands and Branding;
Entrepreneurship;
Crisis Management;
Social Media;
Public Opinion;
Power and Influence;
Financial Services Industry
Satchu, Reza, and Patrick Sanguineti. "Kevin O'Leary: Building a Brand in Shark-infested Waters." Harvard Business School Case 824-095, October 2023.
- 06 Jan 2014
- Working Paper Summaries
Mechanisms of Technology Re-Emergence and Identity Change in a Mature Field: Swiss Watchmaking, 1970-2008
- April 1993 (Revised December 1994)
- Case
Lehman Brothers and the Securitization of American Express Charge-Card Receivables
By: Andre F. Perold and Kuljot Singh
In early 1992, Lehman Brothers had received a mandate from its affiliate, American Express Travel Related Services (TRS) Co., to securitize a portion of its consumer charge-card receivables portfolio. It is now July 22, and Lehman and TRS have just returned from a...
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Perold, Andre F., and Kuljot Singh. "Lehman Brothers and the Securitization of American Express Charge-Card Receivables." Harvard Business School Case 293-121, April 1993. (Revised December 1994.)