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All HBS Web
(1,263)
- People (6)
- News (437)
- Research (396)
- Events (4)
- Multimedia (11)
- Faculty Publications (163)
- Web
Bibliography - The Art of American Advertising
Greenwood Press, 1990. Pancoast, Chalmers Lowell. Trailblazers of Advertising: Stories of the Romance and Adventure of the Old Time Advertising Game . New York: Frederick H. Hitchcock, 1926. Pierce, Sally,...
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- 11 Jul 2017
- News
Bad For Business?
- Web
Laying Down the Principles: Management - Railroads and the Transformation of Capitalism | Harvard Business School/title>
Charles E. Perkins, "Organization of the Railroads," XVI, Personal Papers, 1885, in The Railroads: Pioneers in Modern Management , Alfred Chandler, ed., New York: Arno Press, 1979. General Rules and...
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- Web
Gallery - The Art of American Advertising
Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade...
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- 02 Apr 2015
- Research & Ideas
Digital Initiative Summit: The Business of Crowdsourcing
platform might be too good to be true. The company was crowdsourcing creative work, inviting people to both pitch ideas and create marketing videos — and promising to pay anywhere from a few hundred for...
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by Dina Gerdeman
- 18 Aug 2021
- News
Alumni on the Black Lives Matter Movement
dismantling systemic racism and all of its various and insidious forms, within institutions in Boston and across the other 350 cities and towns in the Commonwealth of...
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- 20 Aug 2018
- Blog Post
Summer Snapshot: Interning for the City of Philadelphia
been personally meaningful to have the opportunity to contribute to my hometown. Getting to intern for the City of Philadelphia the same year the...
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Nonprofit / Government
- 19 Dec 2005
- Research & Ideas
The Regional Slice of Your Global Strategy
maximizing regional opportunities. Ghemawat discusses five regional strategies while leaving the meaning of a "region" open for interpretation. This excerpt describes the challenges of designating...
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by Pankaj Ghemawat
- February 2003 (Revised October 2003)
- Case
Cable Data Systems
By: Paul W. Marshall and Todd H Thedinga
Describes the operating challenges of Cable Data Systems (CDS), a minority-owned cable installation company with a dual mission of maximizing profits and providing employment opportunities to minorities in urban markets. Following the merger of two cable installation...
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Keywords:
Selection and Staffing;
Employment;
Forecasting and Prediction;
Urban Scope;
Cost Management;
Infrastructure;
Labor Unions;
Demand and Consumers;
Demographics;
Media and Broadcasting Industry;
Telecommunications Industry;
Boston
Marshall, Paul W., and Todd H Thedinga. "Cable Data Systems." Harvard Business School Case 803-132, February 2003. (Revised October 2003.)
Kevin P. Mohan
Kevin P. Mohan joined the Negotiation unit at Harvard Business School in 2012. He teaches Negotiation and Deals in the MBA program, in the Owners, Presidents, and Managers program, and in a number of other Executive Education programs at Harvard. He also... View Details
- 18 Oct 2017
- Blog Post
4 Advantages of the MS/MBA: Engineering Sciences Program
MIT—undergraduate and graduate students, many of whom need the business expertise acquired at HBS. There are also hundreds (yes you read that right) of cross-school organizations and the opportunity to...
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- 06 Dec 2017
- Blog Post
The 23rd Annual Harvard Business School Tech Conference
Carolyn Everson, Vice President of Global Marketing Solutions at Facebook. The highlight of this session was when Carolyn shared a story about how one day she received a fax from Pets.com, a company she had...
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Keywords:
Technology
- 01 Mar 2012
- News
Harvard Business School Opens New Classroom At Taj Lands End, Mumbai
- September 2020
- Case
Drinkworks: Home Bar by Keurig
By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an...
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Keywords:
Marketing;
Marketing Strategy;
Product Marketing;
Product Launch;
Product Positioning;
Markets;
Bids and Bidding;
Demand and Consumers;
Consumer Behavior;
Market Design;
Distribution;
Distribution Channels;
Product;
Product Design;
Product Development;
Business Model;
Customers;
Customer Value and Value Chain;
Decision Making;
Decisions;
Goods and Commodities;
Innovation and Invention;
Technological Innovation;
Business or Company Management;
Growth and Development Strategy;
Research;
Research and Development;
Strategy;
Adoption;
Competitive Advantage;
Segmentation;
Information Technology;
Information Infrastructure;
Value;
Value Creation;
Food and Beverage Industry;
Consumer Products Industry;
North and Central America;
United States
Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.
- 16 Dec 2020
- Blog Post
Alumni on the Black Lives Matter Movement
how to change intrenched culture: “Baby steps.” SEPTEMBER 23 In a recent episode of Skydeck, the HBS Alumni podcast, ICV Partners cofounder Willie Woods (MBA 1993) discusses what companies can do to improve...
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- 04 Nov 2020
- News
The Long View: Persevering Through Past Crises
credit: Library of Congress / Dorothea Lange READ MORE Hi, this is Akilah Rogers. I graduated in 2009, companies were rescinding offers, and the only companies that were hiring...
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Shikhar Ghosh
Shikhar Ghosh is a Professor of Management Practice in the Entrepreneurial Management Unit. He currently teaches in the elective curriculum and is the course head for 3 Technologies that will Change the World. Shikhar received the Apgar Award for innovation in... View Details
- 26 Aug 2013
- Lessons from the Classroom
Built for Global Competition from the Start
focused mainly on the challenges of starting a company in a specific country—such as Argentina or Thailand—instead of launching internationally from the get-go, as many...
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- Web
10 Things I Learned During My First Month in the MS/MBA: Engineering Sciences Program - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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