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Show Results For
- All HBS Web
(368)
- People (1)
- News (134)
- Research (151)
- Events (1)
- Multimedia (5)
- Faculty Publications (70)
- 25 Oct 2016
- First Look
October 25, 2016
outlet store use. Consumers who shop at outlet stores also do not differ significantly from those who shop at regular stores in terms of income. I use a structural demand model to show that consumers are segmented according to their sensitivity to travel distance and... View Details
Keywords: Sean Silverthorne
- 09 Oct 2018
- First Look
New Research and Ideas, October 9, 2018
of his time in his kitchen and focusing on one or two confectionery categories like most pastry chefs, he chose to work on diverse projects and leverage his reputation as a winning competitive chef to experiment with tastes and achieve... View Details
Keywords: Dina Gerdeman
- Profile
Dana Hoffmann
HBS?’ spawned a sincere but pointed response: “I want to start a business,“ Hoffmann replied. She had been fortunate at Symantec and Apple to work on challenging projects without overbearing supervision. She got a taste of... View Details
- 16 Dec 2013
- HBS Case
D’O: Making a Michelin-Starred Restaurant Affordable
the philosophy of "POP cuisine," which aims for accessibility to a broad audience, in terms of both taste and cost. He maintains that he keeps food costs down and flavors bright simply by buying ingredients only when they are in... View Details
- Web
Medium of Artistic Expression - Edwin H. Land & Polaroid | Harvard Business School
sensibility, Land conceived of his revolutionary system as a democratic art form and means of expression. "An enormous number of people who lack talent or inclination for the early arts, do have the taste for and the need for a simplified... View Details
- Profile
Marla Malcolm Beck
When most high school seniors were thinking about college applications and prom dates, Marla Malcolm Beck was thinking about business. Smart and athletic, Beck played volleyball and softball and she was accepted to the University of California at Berkeley. And in a... View Details
- 18 Sep 2013
- Research & Ideas
Excerpt: Manufacturing Morals
activity that most people at the School gradually come to expect. School members' ability to spot such changes underlines the care with which grounds are maintained but also suggests an acquired taste for expecting neatness. That most... View Details
Keywords: Education
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How... View Details
- 25 Aug 2003
- Research & Ideas
Should You Sell Your Digital Privacy?
identity/privacy in terms of being an asset? A: I want Amazon to know my identity, in particular my taste in books and music. I know that they respect the value of that knowledge so that the issue of sharing the data won't ever come up. I... View Details
- 01 Dec 2016
- News
Vive la Madeleine!
madeleine’s iconic shell shape and, if they’re baked properly, the bosse that pops up to create an enticing little bump. Viana points out the bosse as he breaks off a small piece of golden-colored sponge. “I taste them like wine,” he... View Details
- 08 Apr 2008
- First Look
First Look: April 8, 2008
economy began to improve and the livelihood of many Chinese rose with it, their tastes began to change. Exposed to more luxurious foreign brands, many Chinese strived to purchase a Swiss or Japanese watch. How could Fiyta build up its... View Details
Keywords: Martha Lagace
- 20 Jan 2017
- Research & Ideas
Here’s How Businessman Trump Is Likely to Approach the Presidency
would expect that the temptation would be to continue to play your strong suit and try and express your own taste and your ideas because it’s worked for you for 50 years. The second issue you’d expect of anybody in this situation would be... View Details
Keywords: by Christina Pazzanese
- 22 Jul 2014
- First Look
First Look: July 22
School Case 514-014 Gastón Acurio: A Recipe for Success Gastón Acurio, star chef and restaurateur from Peru, must decide whether and how to adapt his signature Peruvian cuisine to local tastes as he opens restaurants in new countries.... View Details
Keywords: Sean Silverthorne
- 30 Oct 2005
- Research & Ideas
Tuning Jobs to Fit Your Company
strategies. Consider Nestlé, a food company that reformulates its products in response to regional tastes for spices and sweets. In this "local value creation" configuration, the span of control for regional business managers is... View Details
Keywords: by Robert Simons
- 01 Sep 2016
- News
Alumni and Faculty Books for September 2016
economy. From sartorial taste and food habits to marriage and old age, from music and language to celebrities and censorship, he looks at over a hundred ads to study how the Indian consumer has changed over the past five decades and how... View Details
- 23 Apr 2019
- First Look
New Research and Ideas, April 23, 2019
points daily. But it's hard to acquire new customer groups when algorithms have a bias to replicate the tastes on which they are trained. Purchase this case:https://hbsp.harvard.edu/product/919413-PDF-ENG Harvard Business School Case... View Details
Keywords: Dina Gerdeman
- 07 Jan 2013
- Lessons from the Classroom
Culture Changers: Managing High-Impact Entrepreneurs
many in these industries have also propels them to introduce new work that questions and challenges these norms, even though that is more risky. "So you have to ask, 'Do I want to direct or reflect? Do I want to simply reflect people's View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
of Wedgwood's china-was and is critical. But I argue in Brand New that functional quality is an essential, though not sufficient cause or condition of success. Working in the late nineteenth century, Heinz built his brand on quality food that View Details
Keywords: by Martha Lagace
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
the surface of your head, so you're never going to get to the deep areas of the brain with EEG," Karmarkar explains. The fMRI uses a giant magnet, often 3 Teslas strong, to track the blood flow throughout the brain as test subjects respond to visual, audio, or... View Details
- 19 Nov 2012
- Research & Ideas
LEED-ing by Example
populous that drove a Toyota Prius in 2008, and the pro-environmental voting record of each city's delegates to the California legislature. They then matched cities that had adopted green-building policies to cities that had not. "We tried to match cities very... View Details