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  • May 2022
  • Case

Deborah Quazzo at GSV Ventures

By: William A. Sahlman, Michael D. Smith and Nicole Tempest Keller
As COVID-19 swept across the globe in 2020, the education sector faced unprecedented disruption. Schools and colleges worldwide shut down, forcing over a billion students and teachers to move to online learning. Investor interest in the EdTech space exploded as... View Details
Keywords: Edtech; Technology; Online Learning; COVID-19 Pandemic; Education; Information Technology; Venture Capital; Change Management; Strategy; Education Industry; Financial Services Industry; Chicago; California
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  • August 2021
  • Technical Note

Brand You: Crafting Your Personal Brand

By: Jill Avery and Rachel Greenwald
Selling oneself is something that we have to do every day in both professional and personal settings. We face it when we apply for a job, advocate for a promotion or a raise, vie for a leadership position, attempt to land a new client, write a dating profile, or meet a... View Details
Keywords: Personal Brand; Brand Management; Marketing; Brands and Branding; Identity; Opportunities; Talent and Talent Management; Jobs and Positions; Strength and Weakness; Communication
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  • 2007
  • Working Paper

How to Capture Value from Innovation: Shaping Intellectual Property and Industry Architecture

By: Gary P. Pisano and David J. Teece
In making strategic decisions about how to capture value from innovation, managers often look at two critical domains—the intellectual property environment and the architecture of the industry—as beyond their control. Yet, the intellectual property environment and the... View Details
Keywords: Innovation and Management; Intellectual Property; Industry Structures; Value
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  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position... View Details
Keywords: by Martha Lagace
  • February 2017
  • Case

Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China
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  • September 2021 (Revised March 2024)
  • Case

Tesla in 2023: 'Electrified' Competition

By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman
Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details
Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry
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  • June 2024
  • Teaching Note

Beamery: Using Skills and AI to Modernize HR

By: Boris Groysberg, David Lane, Susan Pinckney and Alexis Lefort
Teaching Note for HBS Case No. 424-004. Unicorn human relationships startup Beamery evaluates it growth versus depth strategy as its strategic partners and customers could become future competitors in a quickly changing AI based human resources and talent management... View Details
Keywords: Analysis; Business Growth and Maturation; Business Model; Business Startups; Business Plan; Disruption; Transformation; Talent and Talent Management; Decisions; Diversity; Ethnicity; Gender; Nationality; Race; Residency; Higher Education; Learning; Entrepreneurship; Fairness; Cross-Cultural and Cross-Border Issues; Global Strategy; Growth and Development; AI and Machine Learning; Digital Platforms; Disruptive Innovation; Technological Innovation; Job Offer; Job Search; Knowledge Acquisition; Knowledge Use and Leverage; Product; Mission and Purpose; Strategic Planning; Problems and Challenges; Corporate Strategy; Equality and Inequality; Valuation; Value Creation; Employment Industry; United Kingdom
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  • 30 Sep 2021
  • Blog Post

Driving Social Impact Through Consumer Behavior: Nonprofit to Finance to Retail with Nicole Krantz (MBA 2022)

From a young age, Nicole Krantz (MBA 2022) knew she wanted to make a positive change in the world. The question she has carried with her as she builds her career is how to best combine her interests and skills to do that in her unique... View Details
Keywords: Retail
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

link improvements in their daily processes to achievement of high-level strategic objectives. The Balanced Scorecard framework describes strategy with strategic objectives, measures, targets, and... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 10 Jun 2002
  • Research & Ideas

How to Look at Globalization Now

international marketing? What kinds of analysis would you like to see so we can gain a fuller understanding of globalization? A: I see three kinds of contributions as forthcoming. First, taking a cross-functional or strategic approach to... View Details
Keywords: by Martha Lagace
  • Research Summary

Research Questions

By: Anita Elberse

One overarching question drives my research: What are effective marketing strategies for managers in creative industries?

I focus on three sub-questions:

  1. How can managers in creative industries effectively manage products and product... View Details
  • 26 Oct 2021
  • Blog Post

Tap into Top Talent with the HBS Leadership Fellows Program

Fellows Program? The Leadership Fellows Program was launched at Harvard Business School in 2001. The program was designed to provide social-sector organizations with access to analytical and strategic talent to deliver high-impact results... View Details
Keywords: Social Enterprise
  • Research Summary

Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond

Part of the fear and misunderstanding of state capitalism in the post-Berlin Wall era stems from the fact that most observers see state-owned enterprises (SOEs) as inefficient soviet companies. In Reinventing State Capitalism: Leviathan in Business, Brazil and... View Details

Keywords: State Capitalism; State-owned Enterprises; Development Banks; State Ownership; Development Economics; Management; Energy Industry; Banking Industry; Brazil; China; Europe; Latin America; Asia

    F. Warren McFarlan

    Professor McFarlan earned his AB from Harvard University in 1959, and his MBA and DBA from the Harvard Business School in 1961 and 1965 respectively. He has had a significant role in introducing materials on Management Information Systems to all major programs at... View Details

    Keywords: communications; computer; e-commerce industry; health care; information; information technology industry; nonprofit industry
    • 2014
    • Book

    Reinventing State Capitalism: Leviathan in Business, Brazil and Beyond

    By: Aldo Musacchio and Sergio G. Lazzarini
    In this book we describe the transformation of state capitalism from a model in which governments owned and ran corporations and broadly controlled the allocation of financial resources into two new varieties of state capitalism: Leviathan as a majority and as a... View Details
    Keywords: State Capitalism; State-owned Enterprises; Industrial Policy; Development Banks; Capitalism; Financial Markets; Corporate Governance Theory; CEO Effects; Public Sector; Economic Systems; Financial Institutions; Corporate Governance; Business and Government Relations; Governing and Advisory Boards; State Ownership; Privatization; Public Ownership; Emerging Markets; Banking Industry; Mining Industry; Energy Industry
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    • 15 Oct 2007
    • Research & Ideas

    Businesses Beware: The World Is Not Flat

    operations. This is, in some sense, what Wal-Mart's global strategy is primarily about. Q: How do you see business shaping the future of globalization? In which ways are companies playing a big role, and in which ways could or should they step up more to exert a View Details
    Keywords: by Martha Lagace
    • 21 Feb 2024
    • Blog Post

    Hiring at HBS: How Summer Interns Make an Impact at Bridges Fund Management

    For Harvard Business School students eager to make a positive impact on the world, one exciting path forward is investing in mission-centered businesses. Areas like healthcare, education, energy, and the environment attract innovative and... View Details
    Keywords: Venture Capital / Private Equity
    • Web

    Faculty & Research

    sustain Barbie’s positive momentum, and whether the strategy can be replicated across other brands in Mattel’s portfolio. HBS Working Paper Voting Rules, Turnout, and Economic Policies By: Enrico Cantoni, Vincent Pons and Jérôme Schäfer... View Details
    • 2019
    • Book

    Patient Capital: The Challenges and Promises of Long-Term Investing

    By: Victoria Ivashina and Josh Lerner
    There has never been a greater need for long-term investments. And it is increasingly unlikely that the public sector will be willing or able to fill the gap. Those best positioned to address the long-run needs are likely to be the pools of capital in the hands of... View Details
    Keywords: Long-term Investing; Large Investors; Capital; Investment; Strategic Planning; Problems and Challenges; Opportunities; Society
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    • October 2007 (Revised December 2007)
    • Case

    TiVo 2007: DVRs and Beyond

    By: David B. Yoffie and Michael Slind
    Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in... View Details
    Keywords: Advertising; Business Model; Television Entertainment; Intellectual Property; Lawsuits and Litigation; Management Analysis, Tools, and Techniques; Distribution; Problems and Challenges; Partners and Partnerships; Research; Internet; Entertainment and Recreation Industry; United States
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