Filter Results
:
(6,601)
Show Results For
-
All HBS Web
(11,113)
- People (21)
- News (2,320)
- Research (6,601)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
Show Results For
-
All HBS Web
(11,113)
- People (21)
- News (2,320)
- Research (6,601)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
Sort by
- 14 Nov 2011
- Other Presentation
New York City’s Anchor Institutions: From Social Responsibility to Shared Value
Professor Michael E. Porter: Initiative for a Competitive Inner City
View Details
Porter, Michael E. "New York City’s Anchor Institutions: From Social Responsibility to Shared Value." Initiative for a Competitive Inner City, New York City, NY, November 14, 2011.
- Article
The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance
By: R. Barkan, S. Ayal, F. Gino and D. Ariely
Six studies demonstrate the "pot calling the kettle black" phenomenon whereby people are guilty of the very fault they identify in others. Recalling an undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral...
View Details
Keywords:
Ethical Dissonance;
Cognitive Dissonance;
Moral Judgment;
Impression Management;
Unethical Behavior;
Values and Beliefs;
Moral Sensibility;
Cognition and Thinking;
Research;
Behavior;
Judgments
Barkan, R., S. Ayal, F. Gino, and D. Ariely. "The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance." Journal of Experimental Psychology: General 141, no. 4 (November 2012): 757–773.
- December 2017
- Case
Molino Cañuelas: Serving Customers from Seed Development to the Kitchen Table
By: Jose B. Alvarez, Maria Fernanda Miguel and Mariana Cal
Molino Cañuelas was a vertically integrated food company with a management system that allowed it to innovate and grow systematically. With sales of $2 billion in 2016, the firm not only produced flour, vegetable oil, and packaged food products, it also owned a port...
View Details
Keywords:
Quality Management System;
Food Industry;
Molino Cañuelas;
Argentina;
Vertical Integration;
Quality;
Management Systems;
Expansion;
Global Range;
Growth and Development Strategy;
Agribusiness;
Food and Beverage Industry;
Agriculture and Agribusiness Industry;
Argentina
Alvarez, Jose B., Maria Fernanda Miguel, and Mariana Cal. "Molino Cañuelas: Serving Customers from Seed Development to the Kitchen Table." Harvard Business School Case 518-046, December 2017.
- 26 Oct 2015
- Working Paper Summaries
Applications of Fractional Response Model to the Study of Bounded Dependent Variables in Accounting Research
- July 2010
- Supplement
Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)
By: Thomas J. Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -...
View Details
- December 2010
- Article
Altruistic Dynamic Pricing with Customer Regret
By: Julio J. Rotemberg
A model is considered where firms internalize the regret costs that consumers experience when they see an unexpected price change. Regret costs are assumed to be increasing in the size of price changes and this can explain why the size of price increases is less...
View Details
Keywords:
Cost;
Price;
Change;
Inflation and Deflation;
Cost Management;
Customers;
Practice;
Announcements;
Forecasting and Prediction
Rotemberg, Julio J. "Altruistic Dynamic Pricing with Customer Regret." Scandinavian Journal of Economics 112, no. 4 (December 2010).
- March 2011
- Background Note
Customer Loyalty Schemes in the Retail Sector
By: Jose B. Alvarez and Aldo Sesia
Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to...
View Details
Keywords:
Customer Relationship Management;
Consumer Behavior;
Business Strategy;
Retail Industry;
United Kingdom;
United States
Alvarez, Jose B., and Aldo Sesia. "Customer Loyalty Schemes in the Retail Sector." Harvard Business School Background Note 511-077, March 2011.
- January 2004 (Revised April 2005)
- Background Note
Personal Values and Professional Responsibilities
Describes some of the classic conflicts managers face in trying to live and work by their personal values and uses Hirschman's "exit, loyalty, and voice" framework to suggest ways for resolving these conflicts.
View Details
Keywords:
Values and Beliefs;
Personal Development and Career;
Conflict of Interests;
Conflict and Resolution
Badaracco, Joseph L., Jr. "Personal Values and Professional Responsibilities." Harvard Business School Background Note 304-070, January 2004. (Revised April 2005.)
- 2 Mar 2023 - 4 Mar 2023
- Conference Presentation
Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior
By: Maya Balakrishnan, Julian De Freitas and Alison Wood Brooks
Balakrishnan, Maya, Julian De Freitas, and Alison Wood Brooks. "Speedy Activists: Firm Response Time to Sociopolitical Events Influences Consumer Behavior." Paper presented at the Society for Consumer Psychology Annual Conference, San Juan, PR, March 2–4, 2023.
- 21 Mar 2016
- HBS Case
Can Customer Reviews Be 'Managed?'
in 2013. Professor Thales Teixeira discusses TripAdvisor’s staggering success, how the company has forced an entire industry to change the way it considers (and purposefully influences) the online review process, and how consumers...
View Details
- November 2022 (Revised February 2024)
- Exercise
Managing Customer Retention at Teleko
By: Eva Ascarza
This exercise aims to teach students about 1) Targeting Policies; and 2) Algorithmic decision making, and 3) Retention management.
View Details
Ascarza, Eva. "Managing Customer Retention at Teleko." Harvard Business School Exercise 523-005, November 2022. (Revised February 2024.)
- May 1992 (Revised July 1995)
- Case
Capital Holding Corp.: Reengineering the Direct Response Group
By: Donna B. Stoddard
Describes a major change initiative--reengineering--that is underway at Capital Holding Corp.'s Direct Response Group. The reengineering initiative involved changes to the organization's structure, control systems, and information systems.
View Details
Keywords:
Organizational Change and Adaptation
Stoddard, Donna B. "Capital Holding Corp.: Reengineering the Direct Response Group." Harvard Business School Case 192-001, May 1992. (Revised July 1995.)
- March 2009
- Article
Customer Experience Creation: Determinants, Dynamics and Management Strategies
By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros
Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience...
View Details
Keywords:
Customer Focus and Relationships;
Business Strategy;
Growth and Development Strategy;
Retail Industry
Schlesinger, Leonard A., Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, and Michael Tsiros. "Customer Experience Creation: Determinants, Dynamics and Management Strategies." Journal of Retailing 85, no. 1 (March 2009).
- Article
The Right Price, at the Right Moment, to the Right Customer
By: Tim Ham and Marco Bertini
Ham, Tim, and Marco Bertini. "The Right Price, at the Right Moment, to the Right Customer." Business Strategy Review 24, no. 1 (Spring 2013): 49–53.
- 24 Mar 2014
- Research & Ideas
The Surprising Link Between Language and Corporate Responsibility
Researchers have long shown that there are differences in how socially responsible companies depend on the culture of their country of origin. Companies located in countries including Germany, Japan, and most Nordic nations are more...
View Details
Keywords:
by Michael Blanding
- May 2016 (Revised January 2018)
- Case
Airbnb, Etsy, Uber: Acquiring the First Thousand Customers
By: Thales S. Teixeira and Morgan Brown
By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable...
View Details
Keywords:
Airbnb;
Etsy;
Uber;
Growth Hacking;
Two-sided Market;
Internet and the Web;
Marketing Strategy;
Digital Platforms;
Digital Marketing;
Business Startups;
Transportation Industry;
Accommodations Industry
Teixeira, Thales S., and Morgan Brown. "Airbnb, Etsy, Uber: Acquiring the First Thousand Customers." Harvard Business School Case 516-094, May 2016. (Revised January 2018.)
- October 2023
- Article
Clinician Response to Patient Medication Prices Displayed in the Electronic Health Record
By: Anna D Sinaiko, Caroline E Sloan, Mark J Soto, Olivia Zhao, Chen-Tan Lin and Foster R Goss
Keywords:
Prescription Drugs;
Electronic Health Records;
Physicians;
Prescription Drug Costs;
Health Care and Treatment;
Price;
Health Industry
Sinaiko, Anna D., Caroline E Sloan, Mark J Soto, Olivia Zhao, Chen-Tan Lin, and Foster R Goss. "Clinician Response to Patient Medication Prices Displayed in the Electronic Health Record." JAMA Internal Medicine 183, no. 10 (October 2023): 1172–1175.
- 2016
- Book
Competing Against Luck: The Story of Innovation and Customer Choice
By: Clayton M. Christensen, Taddy Hall, Karen Dillon and David S. Duncan
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services that customers want to buy and are willing to purchase at a premium price....
View Details
Christensen, Clayton M., Taddy Hall, Karen Dillon, and David S. Duncan. Competing Against Luck: The Story of Innovation and Customer Choice. New York: Harper Business, 2016.
- February 2001 (Revised June 2002)
- Case
Customer Value Measurement at Nortel Networks--Optical Networks Division
By: Das Narayandas
Since 1995, Nortel Networks' Optical Networks (ON) division has been incorporating customer satisfaction and loyalty measures into its business practices to increase customer value. Over the years, key process owners in various parts of the organization have become...
View Details
Keywords:
Business Divisions;
Customer Focus and Relationships;
Customer Satisfaction;
Management Teams;
Marketing Strategy;
Value Creation;
Telecommunications Industry
Narayandas, Das. "Customer Value Measurement at Nortel Networks--Optical Networks Division." Harvard Business School Case 501-050, February 2001. (Revised June 2002.)
- Research Summary
Entrepreneurial Management: Customer Discovery and Business Development
This research focuses on: (a) market research methods and tactics suitable to startups seeking their initial customers and validation of their initial business model; (b) guidelines for conducting visits with potential customers as part of the startup ptrocess; and (c)...
View Details