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Show Results For
-
All HBS Web
(3,016)
- People (3)
- News (629)
- Research (1,853)
- Events (15)
- Multimedia (13)
- Faculty Publications (823)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (C)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
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Keywords:
Marketing;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Marketing Strategy;
Digital Marketing;
Public Administration Industry;
Public Administration Industry;
Public Administration Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (C)." Harvard Business School Supplement 514-081, January 2014. (Revised June 2014.)
- May 2018 (Revised October 2019)
- Case
Managing the Future of Work
By: William R. Kerr, Allison Ciechanover and Jeff Huizinga
By 2019, leaders from the public and private sector had become increasingly anxious about how advanced technologies and aging global populations could affect labor markets, workplaces, and workers’ lives. Some analysts forecasted that hundreds of millions of workers...
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Keywords:
Labor Markets;
Workplace;
Employment;
Technological Innovation;
Demographics;
Organizational Change and Adaptation;
Change Management;
Problems and Challenges;
Opportunities
Kerr, William R., Allison Ciechanover, and Jeff Huizinga. "Managing the Future of Work." Harvard Business School Case 818-128, May 2018. (Revised October 2019.)
- July 2016
- Case
Spotify
By: Anita Elberse and Alexandre de Pfyffer
In November 2014, Spotify's chief content officer Ken Parks learns that record label Big Machine Records has requested the immediate removal of superstar artist Taylor Swift's entire catalogue from Spotify's music streaming service. Is it time for Spotify to reconsider...
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Keywords:
Entertainment;
Marketing;
Superstar;
Music;
Entertainment Marketing;
Media;
Digital Technology;
Creative Industries;
Product Portfolio Management;
General Management;
Management;
Strategy;
Internet and the Web;
Open Source Distribution;
Creativity;
Music Entertainment;
Product Marketing;
Music Industry
Elberse, Anita, and Alexandre de Pfyffer. "Spotify." Harvard Business School Case 516-046, July 2016.
- March 2015 (Revised November 2017)
- Case
Bonitas
By: Regina E. Herzlinger and Natalie Kindred
Bonitas, a South African medical scheme (i.e., health insurer), must navigate highly restrictive regulations that make it difficult for Bonitas to innovate, grow, and compete with market leader Discovery as well as providers of alternative insurance products. Bonitas...
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Keywords:
Health Insurance;
Health Care;
South Africa;
Medical Scheme;
Public Policy;
Bonitas;
Bonitas Medical Fund;
National Health Insurance;
Health;
Health Care and Treatment;
Insurance;
Policy;
Health Industry;
Insurance Industry;
South Africa;
Johannesburg;
Africa
Herzlinger, Regina E., and Natalie Kindred. "Bonitas." Harvard Business School Case 315-020, March 2015. (Revised November 2017.)
- January 2014 (Revised June 2014)
- Supplement
Dumb Ways To Die: Advertising Train Safety (B)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
View Details
Keywords:
Marketing Channels;
Marketing Communication;
Viral Advertising;
Advertising;
Advertising Campaigns;
Public Sector;
Marketing Communications;
Marketing Strategy;
Digital Marketing;
Public Administration Industry;
Public Administration Industry;
Public Administration Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (B)." Harvard Business School Supplement 514-080, January 2014. (Revised June 2014.)
- November 2016
- Case
But, It's For a Good Cause
By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of...
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- 2021
- Working Paper
Equilibrium Effects of Pay Transparency
By: Zoë B. Cullen and Bobak Pakzad-Hurson
The public discourse around pay transparency has focused on the direct effect: how workers seek
to rectify newly-disclosed pay inequities through renegotiations. The question of how wage-setting
and hiring practices of the firm respond in equilibrium has received...
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- July 2013 (Revised August 2017)
- Case
TaKaDu
By: Elie Ofek and Matthew Preble
In December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to...
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Keywords:
Innovation;
Customer Selection;
Business Marketing;
High-tech Marketing;
Enterprise Resource Planning;
Water Resources;
Water Management;
Utilities;
Product Positioning;
Expansion;
Resource Allocation;
Applications and Software;
Entrepreneurship;
Business Startups;
Business Strategy;
Innovation and Invention;
Growth and Development Strategy;
Utilities Industry;
Australia;
Israel
- November 2012
- Case
CSIRO: The Light Metals Flagship Decision
By: Willy Shih, Margaret P. Pierson and Dawn Lau
This case explores the challenge of investing in basic research as a public good. CSIRO was Australia's leading science and research agency, and it was chartered to enhance national prosperity through R&D. Its Flagships program was designed to align research interests...
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Keywords:
R&D;
Basic Research;
Government-funded Research;
Public Goods;
Extractive Industries;
Metals;
Metals Processing;
Decision Choices and Conditions;
Decisions;
Globalized Markets and Industries;
Growth and Development;
Innovation Strategy;
Technological Innovation;
Research and Development;
Science-Based Business;
Technology Adoption;
Technology Platform;
Manufacturing Industry;
Mining Industry;
Oceania;
Australia
Shih, Willy, Margaret P. Pierson, and Dawn Lau. "CSIRO: The Light Metals Flagship Decision." Harvard Business School Case 613-029, November 2012.
- January 2014 (Revised June 2014)
- Case
Dumb Ways To Die: Advertising Train Safety (A)
By: John Quelch
The case series focuses on Melbourne Trains' viral advertising campaign to improve safe behaviors around trains among young people. This iconic, low budget campaign swept the Cannes Lions advertising awards in 2013 and became a social media sensation.
View Details
Keywords:
Viral Marketing;
Advertising;
Marketing Communications;
Social Marketing;
Digital Marketing;
Public Administration Industry;
Public Administration Industry;
Public Administration Industry;
Oceania;
Europe
Quelch, John. "Dumb Ways To Die: Advertising Train Safety (A)." Harvard Business School Case 514-079, January 2014. (Revised June 2014.)
- March 2014 (Revised October 2015)
- Case
Teach For China and the Chinese Nonprofit Sector
By: William C. Kirby and Erica M. Zendell
Teach For China was founded in 2008 with the mission of expanding educational opportunity across China. By 2013, Andrea Pasinetti's lofty dream had taken flight: over 300 graduates from top American and Chinese universities were participating in its 2-year teaching...
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Keywords:
Nonprofit;
China;
Business And Government Relations;
Business And Poverty;
Business And Society;
Emerging Market Entrepreneurship;
Emerging Market;
NGO;
Education;
Entrepreneurship;
Social Enterprise;
Emerging Markets;
Non-Governmental Organizations;
Nonprofit Organizations;
Education Industry;
China
Kirby, William C., and Erica M. Zendell. "Teach For China and the Chinese Nonprofit Sector." Harvard Business School Case 314-052, March 2014. (Revised October 2015.)
- February 2013 (Revised June 2013)
- Case
BTG Pactual: Preserving a Partnership Culture
By: Paul Healy
Keywords:
Stock Market;
IPO;
Corporate Lending;
Initial Public Offering;
Investment Banking;
Banking Industry;
Brazil
Healy, Paul. "BTG Pactual: Preserving a Partnership Culture." Harvard Business School Case 113-094, February 2013. (Revised June 2013.)
- June 28, 2011
- Article
Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates
By: Katherine L Milkman, John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
We evaluate the results of a field experiment designed to measure the effect of prompts to form implementation intentions on realized behavioral outcomes. The outcome of interest is influenza vaccination receipt at free on-site clinics offered by a large firm to its...
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Keywords:
Behavioral Economics;
Nudge;
Libertarian Paternalism;
Public Health;
Flu Shot;
Behavior;
Consumer Behavior;
Health Care and Treatment;
Cognition and Thinking
Milkman, Katherine L., John Beshears, James J. Choi, David Laibson, and Brigitte C. Madrian. "Using Implementation Intentions Prompts to Enhance Influenza Vaccination Rates." Proceedings of the National Academy of Sciences 108, no. 26 (June 28, 2011): 10415–10420.
- July 2011 (Revised June 2013)
- Case
Foxconn Technology Group (A)
By: Robert G. Eccles, George Serafeim and Beiting Cheng
In 2010, Foxconn Technology Group, the largest and fastest growing multinational company in the Electronic Manufacturing Services (EMS) industry, came under public scrutiny after a string of employee suicides reached the international press. Although the company was...
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Keywords:
Multinational;
Labor Market;
Electronic Manufacturing Services;
Health & Wellness;
Robots;
Automation;
Social Responsibility;
Employee Relationship Management;
Leadership;
Stocks;
Social Issues;
Corporate Social Responsibility and Impact;
Capital Markets;
Supply Chain Management;
Safety;
Environmental Accounting;
Human Capital;
Human Resources;
Electronics Industry;
Manufacturing Industry;
China
Eccles, Robert G., George Serafeim, and Beiting Cheng. "Foxconn Technology Group (A)." Harvard Business School Case 112-002, July 2011. (Revised June 2013.)
- September 2014 (Revised December 2014)
- Case
The Ullens Center for Contemporary Art
By: Mukti Khaire and Nancy Hua Dai
Since its opening in Beijing in November 2007 as the first non-profit art center in China, UCCA had been operating with the mission to "promote the continued development of the Chinese art scene, foster international exchange, and showcase the latest in art and culture...
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Keywords:
Art World;
Art Gallery;
Art Market;
Arts;
Nonprofit Organizations;
Entrepreneurship;
China
Khaire, Mukti, and Nancy Hua Dai. "The Ullens Center for Contemporary Art." Harvard Business School Case 815-022, September 2014. (Revised December 2014.)
- June, 2021
- Article
Learning from Deregulation: The Asymmetric Impact of Lockdown and Reopening on Risky Behavior During COVID-19
By: Edward L. Glaeser, Ginger Zhe Jin, Benjamin T. Leyden and Michael Luca
During the COVID-19 pandemic, states issued and then rescinded stay-at-home orders that restricted mobility. We develop a model of learning by deregulation, which predicts that lifting stay-at-home orders can signal that going out has become safer. Using restaurant...
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Keywords:
COVID-19;
Lockdown;
Reopening;
Impact;
Coronavirus;
Public Health Measures;
Mobility;
Health Pandemics;
Governing Rules, Regulations, and Reforms;
Consumer Behavior
Glaeser, Edward L., Ginger Zhe Jin, Benjamin T. Leyden, and Michael Luca. "Learning from Deregulation: The Asymmetric Impact of Lockdown and Reopening on Risky Behavior During COVID-19." Journal of Regional Science 61, no. 4 (June, 2021): 696–709.
- March 2016
- Teaching Plan
Emaar: The Center of Tomorrow, Today
By: Sid Yog, Esel Cekin and Marc Homsy
Starting in 1997, Mohammad Alabbar, Chairman of Emaar, has been largely associated with Dubai's most renowned real estate projects: the world's tallest building, largest mall and biggest fountain show. Emaar's pioneering success attracted a large number of private...
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- September 2012 (Revised September 2015)
- Case
Doing Business in Turkey
By: Felix Oberholzer-Gee, Robin J. Ely, Daniela Beyersdorfer, Emilie Billaud and Cigdem Çelik
In a rather flat international business environment characterized by shrinking markets and economic turmoil, Turkey promoted itself as one of the safe havens for investments. Led by the strong domestic demand of a young population, the country had tripled its GDP...
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- May 2015
- Teaching Note
The United Kingdom and the Means to Prosperity
By: Laura Alfaro, Lakshmi Iyer and Hilary White
After struggling through the country's longest recession since 2008, the U.K. was expected to grow faster than any other G7 nation in 2014. Analysts wondered whether the return to growth was because, or in spite of, Prime Minister David Cameron's controversial £113...
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Keywords:
United Kingdom;
Austerity;
Fiscal Deficits;
Fiscal Policy;
Keynesian Multiplier;
Government;
Government Policy;
Recessions;
Depression;
Inequality;
Government Intervention In The Markets;
Stagnation;
Public Finance;
Economics;
Macroeconomics;
Government Administration;
Business and Government Relations;
Economic Growth;
Economic Slowdown and Stagnation;
Public Sector;
Economy;
Financial Crisis;
Taxation;
Government and Politics;
United Kingdom
- November 2018 (Revised May 2019)
- Case
Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia
By: Kristin Fabbe, Safwan Al-Amin, Esel Cekin and Natalie Kindred
With SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region,...
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Keywords:
Dairy;
Agriculture;
Kingdom Of Saudi Arabia;
Almarai;
Schorderet;
Food Security;
Public Policy;
Self Sufficiency;
Gulf;
GCC;
Business And Government;
Agribusiness;
Marketing;
Distribution;
Change Management;
Leading Change;
Strategy;
Government and Politics;
Policy;
Diversification;
Integration;
Horizontal Integration;
Vertical Integration;
Food;
Brands and Branding;
Growth and Development Strategy;
Business and Government Relations;
Agriculture and Agribusiness Industry;
Food and Beverage Industry;
Consumer Products Industry;
Saudi Arabia;
Middle East
Fabbe, Kristin, Safwan Al-Amin, Esel Cekin, and Natalie Kindred. "Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia." Harvard Business School Case 719-020, November 2018. (Revised May 2019.)