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Show Results For
-
All HBS Web
(2,912)
- People (4)
- News (662)
- Research (1,682)
- Events (21)
- Multimedia (30)
- Faculty Publications (973)
- September 2014 (Revised April 2016)
- Case
Cree Inc.: Introducing the LED Light Bulb
By: John Gourville and Michael Norris
Cree, a North Carolina-based maker of light emitting diodes (LEDs), has just introduced its first consumer product—an LED light bulb. It is designed as an energy efficient replacement for the ubiquitous incandescent light bulb. But given that it is an unfamiliar...
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Keywords:
Marketing;
Innovation;
Product Adoption;
Technological Innovation;
Technology Adoption;
Energy Conservation;
Product Launch;
Consumer Products Industry;
North Carolina
Gourville, John, and Michael Norris. "Cree Inc.: Introducing the LED Light Bulb." Harvard Business School Case 515-026, September 2014. (Revised April 2016.)
- February 2013 (Revised February 2014)
- Case
Phu My Hung
By: John Macomber and Dawn H. Lau
Privately held city development promoters decide whether to partner on next phase or go it alone in a 20-year, 4000-acre project. Set outside of Ho Chi Minh City, Vietnam, this decades-long project led by two Taiwanese families reshaped and built the economic...
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Macomber, John, and Dawn H. Lau. "Phu My Hung." Harvard Business School Case 213-098, February 2013. (Revised February 2014.)
- January 2012 (Revised August 2020)
- Case
The Swatch Group
By: Rohit Deshpandé, Karol Misztal and Daniela Beyersdorfer
In March 2011, Nicolas Hayek, the CEO of the leading Swiss watch manufacturer Swatch Group, reflected on the positioning of Omega, its revived flagship brand. Which marketing strategy would best allow it to confront its main competitor Rolex? And how would potential...
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Keywords:
Marketing Strategy;
Brands and Branding;
Segmentation;
Product Positioning;
Manufacturing Industry;
Consumer Products Industry;
Apparel and Accessories Industry
Deshpandé, Rohit, Karol Misztal, and Daniela Beyersdorfer. "The Swatch Group." Harvard Business School Case 512-052, January 2012. (Revised August 2020.)
- 16 Feb 2022
- Video
Leadership to Last: Mittal Institute Interview
- 29 Oct 2020
- Research & Ideas
The COVID Gender Gap: Why Fewer Women Are Dying
Harvard Business School Working Knowledge. [Image: iStock Photo] Related Reading COVID's Surprising Toll on Careers of Women Scientists Research paper: The Gender Gap in Self-Promotion How Schmoozing with the Boss Helps Men Get Promoted...
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- 02 Jun 2008
- Research & Ideas
Spending on Happiness
from the University of British Columbia, Elizabeth Dunn and Lara Aknin. Their article, "Spending Money on Others Promotes Happiness," appeared in the March 21, 2008 issue of Science. "Intentional activities—practices in...
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Keywords:
by Sarah Jane Gilbert
Edward H. Chang
Edward Chang (he/him/his) is an Assistant Professor of Business Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. He teaches Inclusion in the MBA required curriculum and Negotiations in the MBA elective curriculum.
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- July 1990 (Revised November 1995)
- Case
Hong Kong TradeLink: News from the Second City
Presents a sequence of public information on the promotion of electronic data interchange to improve the competitive posture of Hong Kong.
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Konsynski, Benn R., and John L. King. "Hong Kong TradeLink: News from the Second City." Harvard Business School Case 191-026, July 1990. (Revised November 1995.)
- 25 Apr 2014
- Video
Karthik Ramanna - Making A Difference
- 28 Feb 2011
- Research & Ideas
The Importance of ‘Don’t’ in Inducing Ethical Employee Behavior
the issue in a new research paper, "Bringing Ethics into Focus: How Regulatory Focus and Risk Preferences Influence (Un)ethical Behavior," in which they distinguish between two ways a company can encourage ethical conduct among its employees: either the View Details
Keywords:
by Carmen Nobel
- 19 May 2023
- Blog Post
Creating and Nurturing a Sense of Belonging at HBS
place I feel welcomed, accepted, and loved. It’s a place that promotes my growth, pushing me out of my comfort zone to help me become a better version of myself, but also nourishing my spirit with love and support when I’m feeling down. I...
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- January 1998 (Revised September 2001)
- Background Note
A Note on Angel Financing
By: Paul A. Gompers
Discusses the economics of the private equity market and recent efforts by the U.S. Small Business Administration to promote greater angel financing.
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Keywords:
Financial Markets;
Government and Politics;
Financing and Loans;
Financial Services Industry;
United States
Gompers, Paul A. "A Note on Angel Financing." Harvard Business School Background Note 298-083, January 1998. (Revised September 2001.)
- 18 Aug 2014
- News
Have a Better Idea To Improve Health Care?
- 07 Mar 2013
- HBS Seminar
Mike Toffel, Harvard Business School
- 30 Oct 2019
- Video
María Emilia Correa
María Emilia Correa, co-founder of Sistema B, a Latin American organization promoting B Corporations and sustainability, discusses the sources of funding for purpose-driven companies in Latin...
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- June 1995 (Revised February 1997)
- Case
Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The
Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods (Post). In 1994, private label cereals are making significant market share gains, and promotional...
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Corts, Kenneth S. "Ready-to-Eat Breakfast Cereal Industry in 1994 (A), The." Harvard Business School Case 795-191, June 1995. (Revised February 1997.)
- March 2005
- Case
Henkel Iberica (A)
By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem
In 2002, Esteban Garriga, customer service director at Henkel Iberica, questions whether Collaborative Planning, Forecasting, and Replenishment (CPFR) would help manage retail promotions and limit their impact on the stock-outs and obsolete inventory. Describes the...
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Keywords:
Business Subsidiaries;
Forecasting and Prediction;
Price;
Distribution Channels;
Strategic Planning;
Commercialization;
Valuation;
Rail Industry;
Germany;
Spain
Martinez-Jerez, Francisco de Asis, V.G. Narayanan, and Lisa Brem. "Henkel Iberica (A)." Harvard Business School Case 105-023, March 2005.
- 10 Feb 2016
- Sharpening Your Skills
Sharpening Your Skills: New Insights into Career Development
Harvard Business School researchers are offering unique insights into our workplaces and careers. In this world, taking a pay cut can help a career, promotions aren't always good things, and networking may send you to the nearest tub for...
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Keywords:
Re: Multiple Faculty
- 20 Apr 2016
- Research & Ideas
When CEOs Become Activists
issues that are not directly related to their companies’ bottom lines” “This is distinct from traditional corporate social responsibility, where you can clearly see the connection to promoting the company’s objectives,” explains Toffel,...
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