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Show Results For
- All HBS Web
(4,193)
- People (10)
- News (857)
- Research (2,814)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,422)
- 2014
- Other Teaching and Training Material
Marketing Reading: Brand Positioning
By: Jill Avery and Sunil Gupta
This Reading addresses the principles of brand positioning and demonstrates how companies can strategically craft powerful, resonant, and unique brand positions to help products stand out amidst the cacophony of the marketplace. Strategic brand positioning provides... View Details
Keywords: Brand Positioning; Branding; Consumer Research; Defensive Strategies; Market Positioning; Marketing; Product Differentiation; Product Positioning; Strategic Positioning; Value Proposition; Customer Relationship Management; Organizational Structure; Customer Satisfaction; Brands and Branding
Avery, Jill, and Sunil Gupta. "Marketing Reading: Brand Positioning." Core Curriculum Readings Series. Boston: Harvard Business School Publishing 8197, 2014.
- 4 Apr 1998
- Conference Presentation
Responding to Changing Customer Needs: The Design of a Flexible Development Process
By: Alan MacCormack
- Research Summary
Overview
Prithwiraj (Raj) Choudhury is the Lumry Family Associate Professor at the Harvard Business School. He was an Assistant Professor at Wharton prior to joining Harvard. His research is focused on studying the Future of Work, especially the changing Geography of Work. In... View Details
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details
- 04 Nov 2021
- Blog Post
STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM
living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details
- October 2014
- Case
CreditEase: Providing Credit and Financial Services for China's Underclass
By: Lena G. Goldberg, Paul Healy and Nancy Hua Dai
In 2013 Ning Tang, who in 2006 founded CreditEase as a broker of P2P loans to unbanked individuals and small businesses in China, confronts the challenges of rapid growth and expansion in a changing regulatory environment. CreditEase needs to develop technology to... View Details
Keywords: P2P Lending; HNW Products And Services; Business Growth; Business Start-ups; Government Regulation; Change Management; Credit; Microcredit; Banking; Innovation And Management; Developing Countries And Economies; Corporate Entrepreneurship; Social Entrepreneurship; Law; Financing and Loans; Change; China
Goldberg, Lena G., Paul Healy, and Nancy Hua Dai. "CreditEase: Providing Credit and Financial Services for China's Underclass." Harvard Business School Case 315-027, October 2014.
- 21 Mar 2024
- News
OC Alumni Get Clarity on AI; Inequality and Climate Change Explored in DC
sorts of negative consequences,” Toplansky says. “My point was that this is a critical part of future business strategy.” He described six different business strategies where AI—through predictive analytics and automation—will that make businesses significantly more... View Details
Keywords: Margie Kelley
- February 2020 (Revised March 2020)
- Case
Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)
By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details
Keywords: Aluminum; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)." Harvard Business School Case 320-056, February 2020. (Revised March 2020.)
- August 2018
- Background Note
Note on Hackathons
By: Ethan Bernstein
Organizations have often sought to meet the pressures of rapid change through novel ways of managing human capital to boost innovation and productivity. Hackathons have emerged as one of the latest approaches to do just that. How can those responsible for managing... View Details
Keywords: Hackathon; Crowdsourcing; Hack; Innovation; Productivity; Minimum Viable Product; Time; Transparency; Bootcamp; Design; Entrepreneurship; Human Resources; Collaborative Innovation and Invention; Innovation and Management; Management; Organizational Structure; Performance Productivity; Technology; Technology Industry
Bernstein, Ethan. "Note on Hackathons." Harvard Business School Background Note 419-021, August 2018.
- October 2016 (Revised February 2019)
- Case
PTC: A Transformation to IoT
By: Rajiv Lal and Sarah McAra
In the 2010s, PTC, a leading provider of software for discrete manufacturers, faced maturing markets and changing customer needs as smart, connected products took hold—the rise of the Internet of Things (IoT). PTC saw a first mover advantage in entering the IoT space... View Details
- 22 Sep 2021
- Blog Post
Student Spotlight: Jesse Lou (MBA 2022) – Working to Change the Food System
living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details
- April 2015
- Teaching Note
Transforming Verizon 2015: Going Above the Network
By: Rosabeth Moss Kanter and Daniel Fox
Teaching note for the Rosabeth Moss Kanter and Daniel Fox, "Transforming Verizon 2015: Going Above the Network," HBS No. 315-068, Feb. 2015. View Details
Keywords: General Management; Leadership And Change Management; Organizational Change And Transformation; Reorganization; Transformation; Wireless Technologies; Telecommunications; Network Organizations; Innovation; Product Development Strategy; Mobile and Wireless Technology; Telecommunications Industry; Technology Industry; United States
- March 2016 (Revised September 2021)
- Case
South Africa: A Fractured Rainbow?
By: Richard H.K. Vietor and Haviland Sheldahl-Thomason
Twenty years after the end of Apartheid, South Africa's democracy persists, albeit with problems. A tripartite coalition — the African National Congress, the labor unions, and the Communist Party — still controls the political system but with diminishing economic... View Details
Keywords: Politics; Development; Productivity; Labor; Labor Unions; Infrastructure; Government and Politics; Economic Growth; Performance Productivity; Economy; Social Issues; South Africa
Vietor, Richard H.K., and Haviland Sheldahl-Thomason. "South Africa: A Fractured Rainbow?" Harvard Business School Case 716-069, March 2016. (Revised September 2021.)
- March 2013 (Revised May 2014)
- Case
Unilever's New Recipe for Growth
By: Jordan Siegel, Christopher Poliquin and Barbara Zepp Larson
This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe. View Details
Keywords: Regional Strategy; Aggregation; Organizational Change; Global Strategy; Consumer Products Industry; Europe
Siegel, Jordan, Christopher Poliquin, and Barbara Zepp Larson. "Unilever's New Recipe for Growth." Harvard Business School Case 713-418, March 2013. (Revised May 2014.)
- February 2020
- Supplement
Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)
By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal
The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details
Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East
Fuller, Joseph B., Gamze Yücaoğlu, and Youssef Abdel Aal. "Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)." Harvard Business School Supplement 320-057, February 2020.
- Research Summary
The Unexpected Effects of Workplace Transparency
Workplace transparency provides a foundation for learning and control, and therefore for satisfaction and productivity. Yet my research shows that an obsession with transparency-enhancing tools and structures can backfire, producing the unintended consequences of... View Details
- February 2012
- Teaching Note
Kent Chemical: Organizing for International Growth (Brief Case)
By: Christopher A. Bartlett and Laura Winig
Teaching Note for Product #4409 View Details
- July 2018
- Case
LIXIL Group Corporation: Building a New Company in an Old Industry
By: Boris Groysberg and Akiko Kanno
In the spring of 2018, Kinya Seto, president and CEO of LIXIL Group Corporation, a major housing and building products and services company, called a meeting at the company’s head office in central Tokyo to discuss how to implement the new three-year strategic plan.... View Details
Keywords: Turnaround; Leadership And Change Management; Consolidation; Change Management; Leadership; Global Strategy; Business Model; Consumer Products Industry; Consumer Products Industry; Japan
Groysberg, Boris, and Akiko Kanno. "LIXIL Group Corporation: Building a New Company in an Old Industry." Harvard Business School Case 419-009, July 2018.
- December 2017 (Revised March 2018)
- Case
Kellogg Company/eighteen94 capital
By: David Bell, Damien McLoughlin and Natalie Kindred
With 33,000 employees and revenues of $13 billion in 2016, Kellogg Company was the world’s largest producer of branded packaged cereal and a leader in branded convenience foods. Founded in 1906 and based in Michigan, the company had a proud history of product and... View Details
Keywords: CPG; Consumer Packaged Goods; Cereal; Battle Creek; Michigan; Breakfast; Snack; Agribusiness; Change Management; Growth Strategy; Corporate Venture Capital; Innovation; Startup; Brand; Brand & Product Management; Advertising; Demand and Consumers; Innovation and Invention; Venture Capital; Food; Brands and Branding; Marketing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Michigan; North America
Bell, David, Damien McLoughlin, and Natalie Kindred. "Kellogg Company/eighteen94 capital." Harvard Business School Case 518-061, December 2017. (Revised March 2018.)
- 2023
- Working Paper
Investor Preferences, Security Design and Volatility Prices
By: Claire Célérier, Gordon Liao and Boris Vallée
This paper investigates the effects of the issuance of retail products with non-linear payoffs on option prices. For a given underlying asset, when the outstanding volume of products embedding a short-put position increases, implied volatility at the corresponding... View Details
Keywords: Security Design; Dividend; Options; Structured Products; Market Segmentation; Financial Instruments; Design; Volatility; Markets; Segmentation
Célérier, Claire, Gordon Liao, and Boris Vallée. "Investor Preferences, Security Design and Volatility Prices." Working Paper, 2023.