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Show Results For
-
All HBS Web
(1,787)
- People (2)
- News (268)
- Research (1,151)
- Events (20)
- Multimedia (9)
- Faculty Publications (719)
- 14 Jul 2023
- Video
BiGS Idea: Rethinking Health Equity
- 2008
- Working Paper
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these...
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Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
- 2008
- Chapter
Allocating Marketing Resources
By: Sunil Gupta and Thomas J. Steenburgh
Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details
Keywords:
Investment Return;
Resource Allocation;
Marketing;
Demand and Consumers;
Mathematical Methods
Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
Leila Doumi
Leila Doumi is a PhD Candidate in the Strategy Unit and an affiliate of the Digital Data and Design (D^3) Institute at Harvard. She conducts research on technology adoption, corporate strategy, and the future of work with a focus... View Details
- 12 PM – 1 PM EDT, 21 Mar 2023
- Webinars: Career
LinkedIn for Job Searching
Data can reveal what matters most in today's job market, and this interactive webinar from CPD and Jeremy Schifeling, LinkedIn's former head of student and alumni education, will share behind-the-scenes insights that can help you optimize LinkedIn for both job hunting...
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- 09 Oct 2017
- Working Paper Summaries
Habit Formation and Rational Addiction: A Field Experiment in Handwashing
- 22 Apr 2009
- News
Getting Microfinance Right
- 23 Jan 2018
- Working Paper Summaries
Transaction Costs and the Duration of Contracts
Keywords:
by Alexander MacKay
- 27 Jun 2016
- Working Paper Summaries
Fiscal Rules and Sovereign Default
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists...
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Keywords:
Marketing;
Digital Marketing;
Performance;
Measurement and Metrics;
Social Media;
Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- 2023
- Working Paper
Debiasing Treatment Effect Estimation for Privacy-Protected Data: A Model Auditing and Calibration Approach
By: Ta-Wei Huang and Eva Ascarza
Data-driven targeted interventions have become a powerful tool for organizations to optimize business outcomes
by utilizing individual-level data from experiments. A key element of this process is the estimation
of Conditional Average Treatment Effects (CATE), which...
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Huang, Ta-Wei, and Eva Ascarza. "Debiasing Treatment Effect Estimation for Privacy-Protected Data: A Model Auditing and Calibration Approach." Harvard Business School Working Paper, No. 24-034, December 2023.
- February 2009 (Revised June 2019)
- Case
Cleveland Clinic: Transformation and Growth 2015
By: Michael E. Porter and Elizabeth O. Teisberg
The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the organization into teams defined around patient needs, rather than traditional medical specialties. "Patients First!" takes shape as the...
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Keywords:
Health;
Health Care Operations;
Health Care Quality;
Health Care;
Strategy And Leadership;
Strategy Development;
Health Care and Treatment;
Leading Change;
Goals and Objectives;
Growth and Development Strategy;
Measurement and Metrics;
Service Delivery;
Organizational Change and Adaptation;
Outcome or Result;
Health Industry;
Cleveland
Porter, Michael E., and Elizabeth O. Teisberg. "Cleveland Clinic: Transformation and Growth 2015." Harvard Business School Case 709-473, February 2009. (Revised June 2019.)
- 2011
- Working Paper
When Smaller Menus Are Better: Variability in Menu-Setting Ability
Are large menus better than small menus? Recent literature argues that individuals' apparent preference for smaller menus can be explained by choosers' behavioral biases or informational limitations. These explanations imply that absent behavioral or informational...
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Keywords:
Experience and Expertise;
Decision Choices and Conditions;
Investment;
Investment Portfolio;
Size;
Quality
Goldreich, David, and Hanna Halaburda. "When Smaller Menus Are Better: Variability in Menu-Setting Ability." Harvard Business School Working Paper, No. 11-086, February 2011. (Revised April 2011, August 2011, December 2011.)
- 2020
- Working Paper
Do Lenders Still Discriminate? A Robust Approach for Assessing Differences in Menus
By: David Hao Zhang and Paul Willen
We use a new methodology to assess mortgage pricing discrimination by race. We make four main contributions. First, we show that existing estimates of mortgage pricing differences by race can be confounded by a "menu problem," which is the problem associated with...
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Keywords:
Mortgages;
Financing and Loans;
Prejudice and Bias;
Race;
Measurement and Metrics;
Banking Industry;
United States
Zhang, David Hao, and Paul Willen. "Do Lenders Still Discriminate? A Robust Approach for Assessing Differences in Menus." Working Paper, September 2020.
- April 1987 (Revised April 1992)
- Background Note
Games of Strategy: An Introduction
An introduction to the formal analysis of strategic situations. Ideas of game trees, backwards induction, and dominated strategies are introduced. The methods of backwards induction to find optimal strategies is related to the method of successive eliminations of...
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Krishna, Vijay. "Games of Strategy: An Introduction." Harvard Business School Background Note 187-159, April 1987. (Revised April 1992.)
- 18 Feb 2011
- News
R.I. foreclosures rise; fewer behind on payments
- 30 Jan 2017
- Video
2017 Recruiters’ Conference
- 13 Jul 2012
- Working Paper Summaries
De Gustibus non est Taxandum: Theory and Evidence on Preference Heterogeneity and Redistribution
Keywords:
by Benjamin Lockwood & Matthew Weinzierl
- 09 Apr 2014
- HBS Seminar