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  • December 2022
  • Supplement

Freelancer, Ltd. Case Supplement

By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes
Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500 companies,... View Details
Keywords: Labor Markets; Freelancers; Change Management; Corporate Entrepreneurship; Globalized Firms and Management; Human Capital; Employment; Digital Platforms; Global Range; Adoption; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Computer Industry; Electronics Industry; Employment Industry; Information Industry; Australia; United States; Philippines
Related
  • 27 Oct 2009
  • First Look

First Look: October 27

crossed with small financial incentives (ranging from U.S. $3 to $14) to open bank savings accounts. We find that the financial literacy program has no effect on the likelihood of opening a bank savings... View Details
Keywords: Martha Lagace
  • June 2020 (Revised January 2024)
  • Case

TraceTogether

By: Mitchell B. Weiss and Sarah Mehta
By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore’s... View Details
Keywords: COVID-19; Contact Tracing; Government Administration; Crisis Management; Health; Health Pandemics; Innovation and Invention; Innovation Leadership; Innovation Strategy; Technological Innovation; Social Issues; Information Technology; Mobile and Wireless Technology; Applications and Software; Technology Adoption; Health Industry; Public Administration Industry; Singapore
Related
  • August 2022 (Revised September 2023)
  • Case

Fresh Food Generation

By: Brian Trelstad, Amy Klopfenstein and Mel Martin
This case highlights one of five BIPOC entrepreneurs in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of HBS students reviewed the financial statements of Fresh Food Generation (FFG), a Dorchester, Massachusetts-based food service... View Details
Keywords: Impact Investing; Investment; Entrepreneurial Finance; Entrepreneurship; Race; Food and Beverage Industry; Boston
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  • May–June 2011
  • Article

The Uninvited Brand

By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
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  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • 04 Mar 2010
  • Working Paper Summaries

The Determinants of Individual Performance and Collective Value in Private-Collective Software Innovation

Keywords: by Ned Gulley & Karim R. Lakhani; Video Game; Web Services
  • 2019
  • Working Paper

Why Do User Communities Matter for Strategy?

By: Sonali K. Shah and Frank Nagle
User communities represent a unique organizing structure for the exchange of ideas and knowledge. They are organizations composed primarily of users working collaboratively, voluntarily, and with minimal oversight to freely and openly develop and exchange knowledge... View Details
Keywords: Strategic Management; Knowledge Sharing; Collaborative Innovation and Invention; Organizations; Knowledge Use and Leverage; Strategy
Related

    TraceTogether

    By April 7, 2020, over 1.4 million people worldwide had contracted the novel coronavirus (COVID-19). Governments raced to curb the spread of COVID-19 by scaling up testing, quarantining those infected, and tracing their possible contacts. It had taken Singapore's... View Details
    • 09 Oct 2019
    • Research & Ideas

    For Better Ideas, Bring the Right People to the Brainstorm

    personality test, which rates them on five dimensions of personality. The researchers were particularly interested in two measures: The first, openness, measures how open a person is to new experiences. “Open people are less stuck in... View Details
    Keywords: by Michael Blanding
    • 12 Oct 1999
    • Research & Ideas

    Porter’s Perspective: Competing in the Global Economy

    matter? A: Absolutely. It's a very interesting paradox. In a global economy where it's easy to move goods and information around the world, these things become givens available to any enterprise. As a result, they are no longer a source... View Details
    Keywords: Re: Michael E. Porter
    • April 2023
    • Supplement

    Fresh Food Generation

    By: Brian Trelstad
    Instructors should consider the timing of making videos available to students, as they may reveal key case details.

    This case highlights one of five BIPOC entrepreneuers in the Boston area as part of the HBS Impact Investment Fund. In fall 2021, a team of... View Details
    Keywords: Growth and Development Strategy; Entrepreneurship; Race; Food and Beverage Industry
    Related
    • 25 May 2010
    • First Look

    First Look: May 25

    threat—it can also reveal significant underlying heterogeneity in the old technology's broader demand environment. This heterogeneity is a source of opportunities that can support a new position for the old technology, in either the... View Details
    Keywords: Martha Lagace
    • 07 Jul 2008
    • Research & Ideas

    Innovation Corrupted: How Managers Can Avoid Another Enron

    testimonies in court documents, sources that were not yet available for earlier books on Enron. In addition, he interviewed former Enron executives and acquired internal Enron documents, which extended and deepened his research.... View Details
    Keywords: by Martha Lagace; Energy; Utilities
    • August 2020
    • Article

    Strategies for Managing the Privacy Landscape

    By: Ramon Casadesus-Masanell and Andres Hervas-Drane
    Firms use consumer personal information to improve their products and services. Personal information is open to misuse, however, and when exploited for undesired or unexpected purposes reduces consumer’s trust in the firm and their willingness to provide personal... View Details
    Keywords: Consumer Privacy; Privacy Threats; Strategy Framework; Strategy Interactions; Customers; Information; Management; Strategy; Technology Industry
    Related
    • 14 Apr 2014
    • Working Paper Summaries

    Facts and Figuring: An Experimental Investigation of Network Structure and Performance in Information and Solution Spaces

    Keywords: by Jesse Shore, Ethan Bernstein & David Lazer
    • Other Article

    Exploring the Relationship Between Architecture Coupling and Software Vulnerabilities

    By: Robert Lagerstrom, Carliss Y. Baldwin, Alan MacCormack, Daniel J. Sturtevant and Lee Doolan
    Employing software metrics, such as size and complexity, for predicting defects has been given a lot of attention over the years and proven very useful. However, the few studies looking at software architecture and vulnerabilities are limited in scope and findings. We... View Details
    Keywords: Security Vulnerabilities; Software Architecture; Metrics; Software; Complexity; Measurement and Metrics
    Related
    • 26 Mar 2020
    • Blog Post

    The Road Untraveled: VC Perspectives on COVID-19

    Brian Hollins (MBA 2021) spent six years at Goldman Sachs prior to HBS focused on venture capital and growth equity investing for the firm. He will be joining Lightspeed Venture Partners this summer, and is a co-Founder of BLCKVC, a View Details

      Rethinking the Profession Formerly Known as Advertising: How Data Science Is Disrupting the Work of Agencies

      Speaker's Box, Journal of Advertising Research
      “Speaker’s Box” invites academics and practitioners to identify potential areas of research affecting marketing and advertising. Its intention is to bridge the gap between the length... View Details
      • 02 Dec 2015
      • Blog Post

      Alumni: Where Are They Now? Featuring: Laura Mackay...

      career with NeoCare Solutions – a mobile engagement platform that helps parents of NICU babies navigate the NICU and transition home. Interestingly, the business was incubated and is run as a start-up within Healthagen, the innovative... View Details
      Keywords: Technology; Health Care; Entrepreneurship