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Show Results For
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All HBS Web
(531)
- News (69)
- Research (421)
- Multimedia (1)
- Faculty Publications (194)
- 10 May 2004
- Research & Ideas
Rethink the Value of Joint Ventures
going it alone even more than the returns to partnering with local firms. The reasons are that the forces of globalization—particularly reduced trade costs leading to more fragmented production processes—are making it more and more...
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by Cynthia Churchwell
- 26 Jan 2009
- Research & Ideas
Where is Home for the Global Firm?
Not so long ago, multinational firms were associated with a specific national identity. Caterpillar was a prototypical U.S. company. Honda was a classic Japanese company. The location of headquarters of these and other firms served as...
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by Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
than they are in China. Likewise, in the product market, if multinationals can invest in the retail industry, logistics providers will develop rapidly. This has been the case in China, where providers have...
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- September 1991 (Revised August 1996)
- Case
Procter & Gamble Co., The: Lenor Refill Package
By: John A. Quelch
The assistant brand manager for Lenor, Procter & Gamble Germany's fabric softener brand, was preparing a presentation on the national launch of an environmentally friendly refill package.
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Keywords:
Multinational Firms and Management;
Environmental Sustainability;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Germany;
United States
Quelch, John A., Minette E. Drumwright, and Julie Yao. "Procter & Gamble Co., The: Lenor Refill Package." Harvard Business School Case 592-016, September 1991. (Revised August 1996.)
Stanley C. Gault
Taking the helm of the company his father helped to found, Gault was instrumental in reorganizing and revitalizing Rubbermaid from a small household gadget company into a streamlined and efficient multinational corporation. He embarked on...
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Fabricated Goods
- September 1996 (Revised March 1999)
- Case
EMDICO (B)
By: John A. Quelch
Supplements the (A) case.
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Keywords:
Multinational Firms and Management;
Emerging Markets;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (B)." Harvard Business School Case 597-030, September 1996. (Revised March 1999.)
- September 1996 (Revised March 1999)
- Case
EMDICO (A)
By: John A. Quelch
The general manager of Fuji Film's Saudi distributorship must decide on a relaunch strategy for Fuji film and cameras in Saudi Arabia.
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Keywords:
Multinational Firms and Management;
Emerging Markets;
Product Launch;
Brands and Branding;
Consumer Products Industry;
Consumer Products Industry;
Saudi Arabia
Quelch, John A., and Yoshinori Fujikawa. "EMDICO (A)." Harvard Business School Case 597-029, September 1996. (Revised March 1999.)
- 01 Jun 2008
- News
America the Difficult
their internal capital and product markets to access global resources while local firms can’t. In effect, these distorted environments burden local firms, create opportunities for institutional arbitrage for View Details
Theodore G. Montague
Montague transformed Borden from a struggling dairy products-centered business into a diversified multinational consumer goods provider. Looking for a way to lessen Borden’s reliance on government intervention, Montague pursued selective...
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Food & Tobacco
- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
companies grappling with the familiar (yet complex) questions that confront any organization trying to do business across borders. According to Collis, every strategic choice that multinationals face falls into one of the following four...
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by Julia Hanna
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
manufacturers benefited. Larger homes with bigger refrigerators can absorb more inventory. Flat birth rates in developed economies have put pressure on durable consumer-goods companies desperate for top-line growth. Product quality...
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- 01 Apr 1999
- News
Short Takes
tolerate human rights abuses, Spar advocates that multinationals and human rights are not such strange bedfellows as once thought. Reebok, for instance, created a new production facility in Pakistan and...
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Eileen K. McCluskey
- 23 Jul 2024
- In Practice
The New Rules of Trade with China: Navigating Tariffs, Turmoil, and Opportunities
upending longstanding principles of free trade established when China joined the World Trade Organization in 2001. Today, multinational firms must adapt, both in terms of trade and doing business within China itself. In fact, some experts...
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- 01 Dec 2012
- News
Faculty Books
Banks as Multinationals edited by Geoffrey Jones (Routledge) This comparative, international study, edited by Geoffrey Jones, the Isidor Straus Professor of Business History, looks at the origins and business strategies of View Details
Abe Plough
In 1908, with $125 borrowed from his father, Plough formed Plough, Incorporated by selling Antiseptic Heating Oil door to door. Over the next 65 years, Plough transformed his company from a small manufacturer of toiletries to a View Details
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Healthcare
- 06 May 2014
- First Look
First Look: May 6
This article examines product market strategy from the perspective of positioning, using the value-based strategy framework. Publisher's link: http://www.palgraveconnect.com/esm/doifinder/10.1057/9781137294678.0543 Working Papers The...
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Sean Silverthorne
- 01 Jun 2005
- News
Ideas: Books
Leviathans Multinational Corporations and the New Global History edited by Alfred D. Chandler Jr. and Bruce Mazlish (Cambridge University Press) In this collection of articles gathered by HBS professor emeritus (and Pulitzer Prize-winner)...
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- 02 Jul 2013
- First Look
First Look: July 2
mitigation policies within its supply chain and in government policy. Publisher's link: http://sloanreview.mit.edu/article/caesars-entertainment-betting-on-sustainability/ Working Papers Market Reallocation and Knowledge Spillover: The Gains from View Details
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Anna Secino
- 9 AM – 10 AM EDT, 16 Oct 2019
- HBS Online
HBS Online Economics for Managers
Gain the knowledge and skills to craft successful business strategy, whether you are an aspiring marketing professional, strategy consultant, or entrepreneur, preparing for an MBA, or just looking to contribute more to business decision making. Program Dates: October...
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- 01 Feb 1998
- News
New Releases
The Differentiated Network by Nitin Nohria and Sumantra Ghoshal (Jossey-Bass Publishers) The key to building an effective multinational corporation (MNC) is organizing its various parts as a differentiated network, according to a new book...
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Judith A. Ross