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- 1976
- Other Unpublished Work
Simulation of the Market Effects of Housing Allowance
By: Dutch Leonard, Gregory K. Ingram and Robert Schafer
- Research Summary
Customer-Centricity as a Vehicle for Organic Growth
By: Ranjay Gulati
This body of work examines the mechanics of how firms grow profitably in commoditizing markets. Underlying the "customer-centricity" that many firms embrace today is a factor that will determine their success with this effort: enabling collaboration across...
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- Forthcoming
- Article
Improving Customer Compatibility with Tradeoff Transparency
By: Ryan W. Buell and MoonSoo Choi
Through a large-scale field experiment with 393,036 customers considering opening a credit card account with a nationwide retail bank, we investigate how providing transparency into an offering’s tradeoffs affects subsequent rates of customer acquisition and long-run...
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Keywords:
Transparency;
Customer Selection;
Customer Compatibility;
Retention;
Service Operations;
Service Delivery;
Marketing Strategy;
Marketing Communications;
Customer Focus and Relationships;
Customer Satisfaction;
Banking Industry;
Australia
Buell, Ryan W., and MoonSoo Choi. "Improving Customer Compatibility with Tradeoff Transparency." Management Science (forthcoming). (Pre-published online May 8, 2024.)
- Teaching Interest
Social Innovation Field Projects
The class will serve as the central clearing house for all independent projects relating to enterprises that are creating social value, with projects ranging from nonprofits to purpose driven for-profit businesses. This course provides students an opportunity to use...
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- Teaching Interest
The Business of Entertainment, Media, and Sports (MBA)
By: Anita Elberse
This second-year MBA course is primarily designed for students pursuing a career in the entertainment, media and sports sectors -- including film, television, music, publishing, video games, the performing arts, sports, fashion, and advertising -- or who plan to work...
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