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Show Results For
-
All HBS Web
(12,357)
- People (20)
- News (1,647)
- Research (9,110)
- Events (24)
- Multimedia (52)
- Faculty Publications (7,517)
- September 2011
- Case
Vibco Industrial Vibrators
By: Das Narayandas, Kerry Herman and Matthew Preble
Karl Wadensten, president of Vibco Vibrators, was deciding whether to grow his small company through a marketing push for one of two technologies that he believed could launch his company to the next level of sales, or if he should continue to grow his company through...
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- September 1984
- Article
The Evolution of Market Risk in the U.S. Steel Industry and Implications for Required Rates of Return
By: Carliss Y. Baldwin, J. J. Tribendis and J. P. Clark
Baldwin, Carliss Y., J. J. Tribendis, and J. P. Clark. "The Evolution of Market Risk in the U.S. Steel Industry and Implications for Required Rates of Return." Journal of Industrial Economics 32, no. 5 (September 1984).
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating...
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Keywords:
DTC;
Direct To Consumer Marketing;
Health Care;
Mobile;
Attribution;
Experimentation;
Experiments;
Churn/retention;
Customer Lifetime Value;
Internet Marketing;
Big Data;
Analytics;
A/B Testing;
CRM;
Advertising;
Marketing;
Marketing Channels;
Marketing Strategy;
Media;
Brands and Branding;
Marketing Communications;
Digital Marketing;
Consumer Behavior;
Acquisition;
Growth and Development Strategy;
Customer Focus and Relationships;
Social Media;
E-commerce;
Analytics and Data Science;
Health Industry;
Health Industry;
United States;
North America;
Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 09 Oct 2015
- Blog Post
Students, Alumni, and Colleagues Gather to Discuss Leadership in the Energy Industry
global market share and geopolitical relevance. This volatility in oil prices comes at the same time that the world is shifting from a dependence on fossil fuels to cleaner,...
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- 2015
- Working Paper
Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
By: Ragnar Lund and Stephen A. Greyser
Purpose: This paper examines cultural sponsorship from a partnership and relationship marketing perspective. It studies a case of how a partnership between two international institutions, a bank and a museum, adds value to both in terms of interaction with...
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Lund, Ragnar, and Stephen A. Greyser. "Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum." Harvard Business School Working Paper, No. 16-041, October 2015.
- 22 Jul 2009
- Working Paper Summaries
Reputation and Competition: Evidence from the Credit Rating Industry
- 2015
- Mimeo
Market Power in Mortgage Lending and the Transmission of Monetary Policy
By: David S. Scharfstein and Adi Sunderam
We present evidence that high concentration in mortgage lending reduces the sensitivity of mortgage rates and refinancing activity to mortgage-backed security (MBS) yields. We isolate the direct effect of concentration and rule out alternative explanations in two ways....
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Keywords:
Mortgage Lending;
Market Power;
Monetary Policy Transmission;
Mortgages;
Banking Industry;
United States
Scharfstein, David S., and Adi Sunderam. "Market Power in Mortgage Lending and the Transmission of Monetary Policy." April 2015. Mimeo.
- August 1991 (Revised September 1994)
- Background Note
What Is Industrial Marketing?
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects.
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Keywords:
Customer Relationship Management;
Innovation Strategy;
Growth and Development Strategy;
Marketing Channels;
Marketing Strategy;
Marketplace Matching;
Organizational Change and Adaptation;
Core Relationships;
Industrial Products Industry;
Industrial Products Industry
Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
- August 1999 (Revised July 2009)
- Case
Tricon Restaurants International: Globalization Re-examined
By: Pankaj Ghemawat and Tarun Khanna
Describes a leading fast food operator/franchiser trying to consolidate and standardize its operations worldwide and focus its efforts on a few key markets. Lends itself to a discussion of how global the fast food industry is, whether Tricon's new international...
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Keywords:
Business Ventures;
Global Strategy;
Markets;
Operations;
Competition;
Consolidation;
Food and Beverage Industry
Ghemawat, Pankaj, and Tarun Khanna. "Tricon Restaurants International: Globalization Re-examined." Harvard Business School Case 700-030, August 1999. (Revised July 2009.)
- June 1985
- Case
Henkel Group: Umbrella Branding and Globalization Decisions
By: Robert J. Dolan
Henkel's adhesive group is considering a major change in the international selling of its two major adhesives products for households. The proposed strategy is based on two concepts: umbrella branding and global standardization.
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Keywords:
Brands and Branding;
Marketing Strategy;
Globalization;
Expansion;
Consumer Products Industry
Dolan, Robert J. "Henkel Group: Umbrella Branding and Globalization Decisions." Harvard Business School Case 585-185, June 1985.
- 2016
- Book
Institutions, Institutional Change and Economic Performance in Emerging Markets
By: Lakshmi Iyer
Emerging markets play an increasingly important role in the global economy, accounting for 31% of global GDP and more than 50% of global foreign direct investment in 2012. However, doing business in emerging markets remains subject to a high degree of "policy risk,"...
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Keywords:
Property Rights;
Economic Policy;
Political Economy;
Emerging Markets;
Economic Growth;
Government and Politics;
Business and Government Relations
Iyer, Lakshmi. Institutions, Institutional Change and Economic Performance in Emerging Markets. World Scientific Publishing, 2016.
- September 2008 (Revised October 2009)
- Background Note
The Carbon Market
By: Andre F. Perold, Forest L. Reinhardt and Mikell Hyman
The carbon market has emerged in response to concerns about global climate change. This note characterizes the market in 2008, describing each segment and how it operates.
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Perold, Andre F., Forest L. Reinhardt, and Mikell Hyman. "The Carbon Market." Harvard Business School Background Note 209-064, September 2008. (Revised October 2009.)
- 30 Nov 2010
- Working Paper Summaries
The New Face of Chinese Industrial Policy: Making Sense of Anti-Dumping Cases in the Petrochemical and Steel Industry
- 2012
- Chapter
Is Private Equity in Emerging Markets Coming of Age?: Evidence of the Mexican Private Equity Market
By: Roberto Charvel and Darek Klonowski
This chapters reviews the potential of the private equity and alternative assets industry in Mexico.
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Keywords:
Private Equity;
Emerging Markets;
Latin America;
Mexico;
Entrepreneurial Finance;
Business Ventures;
Economics;
Finance;
Market Design;
Financial Services Industry;
Latin America;
Mexico
Charvel, Roberto, and Darek Klonowski. "Is Private Equity in Emerging Markets Coming of Age? Evidence of the Mexican Private Equity Market." Chap. 22 in Private Equity in Emerging Markets: The New Frontiers of International Markets, edited by Darek Klonowski. Palgrave Macmillan, 2012.
- July 2007 (Revised March 2010)
- Case
Note on the Bus Industry
By: Ramon Casadesus-Masanell and Jordan Mitchell
Supplements the "Irizar in 2005" case. Briefly documents key points in the motor coach industry such as market size, categories of buses, reasons for purchasing, and the basis for competition amongst motor coach manufacturers.
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Casadesus-Masanell, Ramon, and Jordan Mitchell. "Note on the Bus Industry." Harvard Business School Case 708-435, July 2007. (Revised March 2010.)
- February 1986 (Revised November 1992)
- Case
Novo Industri A/S--1981
By: W. Carl Kester and Glynn Ferguson
This small but rapidly growing Danish biochemical company must choose among several financing opportunities that include a convertible Eurobond, a rights offering in Denmark and an issue of new common shares in the United States. The case involves a broad range of...
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Keywords:
Capital Markets;
Cost of Capital;
Bonds;
Stock Shares;
Financing and Loans;
Globalization;
Biotechnology Industry;
Biotechnology Industry;
Denmark;
United States
Kester, W. Carl, and Glynn Ferguson. "Novo Industri A/S--1981." Harvard Business School Case 286-084, February 1986. (Revised November 1992.)
- November 2014
- Teaching Note
Marketing Marijuana in Colorado
By: John A. Quelch
The case, set in the middle of 2014, reviews the first six months of marketplace activity in Colorado, following the legalization of marijuana for recreational use and the expansion of marijuana retailing from medical dispensaries to recreational stores. The case...
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Keywords:
Marketing Innovations;
Retail Government Services;
Public Health;
Agribusiness;
Customers;
Goods and Commodities;
Government and Politics;
Health;
Marketing;
Society;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
North and Central America
- February 2000 (Revised June 2001)
- Case
Note on Home Video Game Technology and Industry Structure
Part of a series on the home video game industry that illustrates the underlying economics and competitive dynamics of the industry. This case provides general information about the industry, allowing for subsequent cases in the series to focus on competitive...
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Coughlan, Peter J. "Note on Home Video Game Technology and Industry Structure." Harvard Business School Case 700-107, February 2000. (Revised June 2001.)
- Research Summary
Securities Industry
By: D. Quinn Mills
I have recently published two books about the bull market of the 1990s. The first deals with the internet bubble; the second deals with the large company financial reporting scandals. Both books consider the events, causes (including matters of ethics) , and what...
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- Article
The Structure Within Industries and Companies' Performance
By: M. E. Porter
Porter, M. E. "The Structure Within Industries and Companies' Performance." Review of Economics and Statistics 61, no. 2 (May 1979): 214–227.