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All HBS Web
(1,476)
- Faculty Publications (314)
- November 1998 (Revised November 1999)
- Case
British Sugar in China
By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder
British Sugar, the first major diversification of Associated British Foods, is entering China as part of the global sweetener, starch, and ingredient strategy.
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Keywords:
Trade;
Food;
Globalization;
Marketing Strategy;
Market Entry and Exit;
Diversification;
Consumer Products Industry;
China;
United Kingdom
Goldberg, Ray A., Carin-Isabel Knoop, and Srinivas Sunder. "British Sugar in China." Harvard Business School Case 599-059, November 1998. (Revised November 1999.)
- October 1998
- Case
Excite, Inc.--1998
By: Stephen P. Bradley and Kelley Porter
Reviews recent trends and the evolution of the emerging portal industry, highlighting the competitive position of the industry's major participants. The business model of Excite, Inc., and its major competitors are presented. In addition, the case looks at the new...
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Keywords:
Competitive Strategy;
Business Model;
Emerging Markets;
Transformation;
Market Entry and Exit;
Industry Structures;
Web Services Industry
Bradley, Stephen P., and Kelley Porter. "Excite, Inc.--1998." Harvard Business School Case 799-044, October 1998.
- June 1998 (Revised December 2006)
- Case
Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)
By: Willis M. Emmons III and Martin Calles
Features the challenges facing an entrant in the New Zealand telecommunications market during the period 1989-1994. Clear Communications Ltd. (CCL), a joint venture owned by Bell Canada, MCI, New Zealand Television Corp., and Todd Companies, begins offering long...
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Keywords:
Market Entry and Exit;
Competition;
Emerging Markets;
Privatization;
Monopoly;
Mobile and Wireless Technology;
Corporate Strategy;
Business or Company Management;
Expansion;
Law;
Telecommunications Industry;
New Zealand
Emmons, Willis M., III, and Martin Calles. "Clear Communications Ltd. vs. Telecom Corporation of New Zealand Ltd. (A)." Harvard Business School Case 798-085, June 1998. (Revised December 2006.)
- June 1998 (Revised August 2000)
- Case
Microsoft CarPoint
CarPoint.com was Microsoft's Web-based entry into on-line automobile retailing. While it could not, in fact, "sell" or deliver any cars, it could shift much of consumer search, comparison, and decision-making, including pricing, the traditional car dealer to the Web....
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Keywords:
Internet and the Web;
Service Operations;
Market Entry and Exit;
Consumer Behavior;
Auto Industry;
Retail Industry
Rayport, Jeffrey F., Avnish S. Bajaj, Steffan Haithcox, and Michael V. Kadyan. "Microsoft CarPoint." Harvard Business School Case 898-280, June 1998. (Revised August 2000.)
- May 1997 (Revised May 2008)
- Case
Intel Corporation: 1968-1997
By: Gary P. Pisano, David J. Collis and Peter K. Botticelli
Traces Intel's history and strategy from 1968 to 1997. Examines the company's decision to exit DRAMS and its entry into microprocessors. Focuses on how the company managed to achieve and sustain its competitive advantage in microprocessors, and the threats it faces in...
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Keywords:
Market Entry and Exit;
Competitive Strategy;
Competitive Advantage;
Information Infrastructure;
Corporate Strategy;
Industry Structures;
Technology Industry
Pisano, Gary P., David J. Collis, and Peter K. Botticelli. "Intel Corporation: 1968-1997." Harvard Business School Case 797-137, May 1997. (Revised May 2008.)
- November 1996 (Revised March 2001)
- Case
Sime Darby Berhad (A): 1995
By: Tarun Khanna, Michael Y. Yoshino and Danielle J. Melito
Sime Darby is one of South Asia's largest regional conglomerates. In 1995, it is contemplating entry into the fast-growing financial services sector in Malaysia through the acquisition of a Malaysian bank. This is in keeping with its activities mirroring those of the...
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Keywords:
Acquisition;
Business Conglomerates;
Economy;
Capital Markets;
Emerging Markets;
Business and Government Relations;
Corporate Strategy;
Value Creation;
Financial Services Industry;
Malaysia
Khanna, Tarun, Michael Y. Yoshino, and Danielle J. Melito. "Sime Darby Berhad (A): 1995." Harvard Business School Case 797-017, November 1996. (Revised March 2001.)
- December 1995 (Revised February 1999)
- Case
Toys "R" Us Japan
By: Debora L. Spar
Documents the American retailer's process of entry into the Japanese toy market. Discusses the history of Toys "R" Us in the United States as well as the history of the Japanese toy market, distribution, wholesaling, and retailing systems. Eager to enter the world's...
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Keywords:
Market Entry and Exit;
Cross-Cultural and Cross-Border Issues;
Retail Industry;
Japan;
United States
Spar, Debora L. Toys "R" Us Japan. Harvard Business School Case 796-077, December 1995. (Revised February 1999.)
- October 1995
- Case
Otis Elevator Company (B): China Strategy
By: Michael Y. Yoshino and Thomas W. Malnight
Examines the conflict Otis faces with its joint venture partner as it seeks to expand into Southern China.
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Keywords:
Management;
Conflict and Resolution;
Joint Ventures;
Expansion;
Growth and Development Strategy;
Business Strategy;
Globalization;
Construction Industry;
Manufacturing Industry;
China
Yoshino, Michael Y., and Thomas W. Malnight. "Otis Elevator Company (B): China Strategy." Harvard Business School Case 396-099, October 1995.
- June 1995 (Revised July 1995)
- Case
Wal-Mart in East Asia
By: David B. Yoffie and Richard Seet
Discusses Wal-Mart's entry strategy in East Asia, specifically Singapore, Japan, Hong Kong, and China.
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Keywords:
Market Entry and Exit;
Trade;
Expansion;
Retail Industry;
East Asia;
Singapore;
Japan;
Hong Kong;
China
Yoffie, David B., and Richard Seet. "Wal-Mart in East Asia." Harvard Business School Case 795-188, June 1995. (Revised July 1995.)
- February 1995 (Revised August 1995)
- Case
Microsoft in the People's Republic of China, 1993
By: Tarun Khanna
Explores some of the economic and political tradeoffs that need to be negotiated by a firm seeking to influence industry structure. The setting is the nascent personal computer software industry in the People's Republic of China (PRC) in 1993. Microsoft has to localize...
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Keywords:
Cost vs Benefits;
Product Marketing;
Market Entry and Exit;
Market Transactions;
Industry Structures;
Partners and Partnerships;
Vertical Integration;
Software;
Information Technology Industry;
China
Khanna, Tarun. "Microsoft in the People's Republic of China, 1993." Harvard Business School Case 795-115, February 1995. (Revised August 1995.)
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like...
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Keywords:
Market Entry and Exit;
Service Delivery;
Information Technology;
Marketing;
Information Publishing;
Service Industry;
Publishing Industry
Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (B)." Harvard Business School Case 395-032, January 1995. (Revised September 1997.)
- September 1994
- Supplement
Otis Elevator Company: China Joint Venture (E-2)
Describes what happened and presents the perspectives of the three executives who played key roles in the process. A rewritten version of an earlier case.
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Yoshino, Michael Y. "Otis Elevator Company: China Joint Venture (E-2)." Harvard Business School Supplement 395-063, September 1994.
- October 1993 (Revised September 1994)
- Case
Northern Telecom (A): Greenwich Investment Proposal (Condensed)
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100...
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Keywords:
Risk and Uncertainty;
Communication Technology;
Market Entry and Exit;
Corporate Entrepreneurship;
Investment;
Product Development;
Telecommunications Industry;
Canada
Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal (Condensed)." Harvard Business School Case 594-051, October 1993. (Revised September 1994.)
- September 1993 (Revised September 1997)
- Case
China (A): The Great Awakening
By: Debora L. Spar
As the third largest economy after the United States and Japan, China's startling economic growth has spurred increasing interest in the economic, social, and political factors that catapulted the country to sudden prominence. This case starts with an overview of the...
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Spar, Debora L. "China (A): The Great Awakening." Harvard Business School Case 794-019, September 1993. (Revised September 1997.)
- September 1993 (Revised June 1994)
- Case
Hewlett-Packard: Singapore (A)
In the over 20 years since Hewlett-Packard (HP) set up a manufacturing site in Singapore to produce calculators, HP has invested managerial talent and resources in developing its licensor into a technology development partner. The case details the growth of high-volume...
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Keywords:
Information Technology;
Multinational Firms and Management;
Market Entry and Exit;
Competency and Skills;
Research and Development;
Cross-Cultural and Cross-Border Issues;
Product Development;
Computer Industry;
Singapore
Leonard, Dorothy A. "Hewlett-Packard: Singapore (A)." Harvard Business School Case 694-035, September 1993. (Revised June 1994.)
- September 1993 (Revised December 1993)
- Case
Cott Corp.: Private Label in the 1990s
By: Ray A. Goldberg and Robert S. Kaplan
Private label cola, Cott, gets 30% of the market in Canada. How does it move into the U.S. market? How do retailers evaluate its benefit costs? Does Cott use an existing structure or build new ones? Does Cott diversify from drink to snack foods?
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Keywords:
Private Sector;
Cost Management;
Labels;
Growth and Development Strategy;
Market Entry and Exit;
Industry Structures;
Diversification;
Food and Beverage Industry
Goldberg, Ray A., and Robert S. Kaplan. "Cott Corp.: Private Label in the 1990s." Harvard Business School Case 594-031, September 1993. (Revised December 1993.)
- April 1993 (Revised May 1993)
- Case
Northern Telecom (A): Greenwich Investment Proposal
By: Robert J. Dolan
The business products division has developed a business proposal asking for $50 million to fund the creation of a new telephone system for the small business market. The company's last entry into this marketplace lost $70 million. The new product would face 100...
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Keywords:
Risk and Uncertainty;
Communication Technology;
Market Entry and Exit;
Corporate Entrepreneurship;
Investment;
Product Development;
Telecommunications Industry;
Canada
Dolan, Robert J. "Northern Telecom (A): Greenwich Investment Proposal." Harvard Business School Case 593-103, April 1993. (Revised May 1993.)
- November 1990 (Revised June 1995)
- Case
Shearson Lehman Hutton, Inc. (A): Entry into the Covered Warrant Business
By: Peter Tufano
Tufano, Peter. "Shearson Lehman Hutton, Inc. (A): Entry into the Covered Warrant Business." Harvard Business School Case 291-016, November 1990. (Revised June 1995.)
- September 1990 (Revised June 1991)
- Case
Otis Elevator Co.: China Joint Venture (A)
Examines Otis's market entry strategy in China through a joint venture with Tianjin Elevator Works. The teaching objective is a basic evaluation of a joint venture in a developing country. May be used with Otis Elevator Co.: China Joint Venture (B1), (B2), and (D).
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Keywords:
Joint Ventures;
Developing Countries and Economies;
Global Strategy;
Market Entry and Exit;
Construction Industry;
Manufacturing Industry;
China
Yoshino, Michael Y. "Otis Elevator Co.: China Joint Venture (A)." Harvard Business School Case 391-062, September 1990. (Revised June 1991.)
- April 1989 (Revised December 1998)
- Case
Masco Corp. (A)
Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy...
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Keywords:
Diversification;
Market Entry and Exit;
Corporate Strategy;
Rank and Position;
Consumer Products Industry
Porter, Michael E., and Cynthia A. Montgomery. "Masco Corp. (A)." Harvard Business School Case 389-186, April 1989. (Revised December 1998.)