Publications

March 2010 (Revised June 2019)
Case

Major League Baseball Advanced Media: America's Pastime Goes Digital

By: Anita Elberse and Brett Laffel

In January 2010, Bob Bowman, chief executive officer of Major League Baseball Advanced Media -- MLB's digital arm -- is facing a number of decisions related to its 'app' for Apple's new iPad. What are the best name, price, and set of features for MLBAM's iPad app? The... View Details

Keywords: Business Model; Marketing Strategy; Distribution Channels; Mobile and Wireless Technology; Internet and the Web; Sports Industry

December 2000
Background Note

Online Portals

By: Thomas R. Eisenmann and Sanjay Pothen

Describes the online portal business model. Analyzes the model, focusing on the tactics used to acquire new users, turn new users into repeat visitors, and monetize user traffic. Explains portals' revenue and cost drivers and their implications for pursuing aggressive... View Details

Keywords: Business Model; Web Services Industry

02 Jan 2024
Research & Ideas

10 Trends to Watch in 2024

The lightning-fast ascent of generative AI isn’t the only sea change on the horizon for businesses in the new year. The global economy is in flux as war, climate change, trade issues, and infrastructure problems demand attention. Many companies continue to struggle to... View Details

Keywords: by Rachel Layne

June 2007 (Revised March 2008)
Case

Zoots - Financing Growth (A)

By: Michael J. Roberts, William A. Sahlman and Todd Krasnow

Traces the genesis and founding of Zoots, the largest chain of dry cleaning establishments in the U.S. Founded by some of the founders of the very successful Staples chain, the company raises a very large amount of capital without fully proving its business model, and... View Details

Keywords: Business Startups; Decision Choices and Conditions; Venture Capital; Financial Strategy; Investment Return; Growth and Development Strategy; Valuation; United States

September 2017 (Revised February 2018)
Case

Dinesh Moorjani and Hatch Labs

By: Shikhar Ghosh, Christopher Stanton, Allison Ciechanover and Jeff Huizinga

This case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial... View Details

Keywords: Returns; Incubator; Mobile App; Venture Capital; Entrepreneurship; Decision Choices and Conditions; Business Model; Mobile and Wireless Technology; Talent and Talent Management; Valuation; Equity; Finance; United States; North America

22 Apr 2013
Working Paper Summaries

Competing with Privacy

Keywords: by Ramon Casadesus-Masanell & Andres Hervas-Drane; Publishing

2009
Working Paper

Social Influence Given (Partially) Deliberate Matching: Career Imprints in the Creation of Academic Entrepreneurs

By: Pierre Azoulay, Christopher C. Liu and Toby E. Stuart

Actors often match with associates on a small set of dimensions that matter most for the particular relationship at hand. In so doing, they are exposed to unanticipated social influences because counterparts have more interests, attitudes, and preferences than would-be... View Details

Keywords: Entrepreneurship; Patents; Marketplace Matching; Mathematical Methods; Science-Based Business; Power and Influence; Social and Collaborative Networks; Biotechnology Industry

Read Now

14 Jul 2006
Op-Ed

The Case for Consumer-Driven Medicaid

insurance. Those who worry about giving Medicaid participants choices are especially concerned about the consumer-driven option. These critics may well believe that Medicaid recipients will overwhelmingly choose the consumer-driven... View Details

Keywords: by Regina E. Herzlinger

September 2024
Case

Xendit: Hiring for Growth

By: Jeffrey F. Rayport, Steve Castano, Quoc Anh Nguyen and Claire Wu

In 2019, Xendit, a growth-stage Southeast Asia (SEA) fintech venture based in Jakarta, was looking to hire a Head of Sales and Head of Product to lead its next phase of growth. Founded by Moses Lo and Tessa Wijaya, Xendit provided payment infrastructure, modeling... View Details

Keywords: Finance; Entrepreneurship; Jobs and Positions; Sales; Product; Financial Services Industry; Technology Industry; Southeast Asia; Indonesia; Philippines

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

the same music download as Apple's iTunes, and at no charge, why have millions of users chosen to pay a fee using Apple's service rather than download for free from p2p networks? A: The choice between p2p and iTunes is not trivial. Both... View Details

Keywords: by Sean Silverthorne; Music

Program

Rising Generation in the Family Enterprise

responsibility to society? This program focuses specifically on the choices facing the rising generation in the context of a successful family enterprise. Some members of the new generation will decide to pursue leadership roles in... View Details

30 May 2000
Research & Ideas

Market Makers Bid for Success

languages in many countries. We've been building that infrastructure ever since. Since we started, we've added a lot of technology to the marketplace over time and utilized the World Wide Web. And we've changed the pricing model quite a... View Details

Keywords: by Staff; Web Services; Technology

2024
Working Paper

When Batteries Meet Hydrogen: Dual-Storage Investments for Load-Shifting Purposes

By: Christian Kaps and Simone Marinesi

Power systems account for nearly 40% of global emissions. As the world tries to reduce emissions by increasing renewable penetration, storage technologies are playing an increasingly important role in matching variable renewable supply with demand. Batteries have... View Details

SSRN

16 Apr 2013
First Look

First Look: April 16

made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency, while... View Details

Keywords: Sean Silverthorne

12 Oct 2011
First Look

First Look: October 12

form of corporate social responsibility (CSR) through a sustainable business model that also generates superior financial performance. Read the paper: http://www.europeanbusinessreview.com/?p=4538 An Exploration of Optimal Stabilization... View Details

Keywords: Sean Silverthorne

December 2017 (Revised April 2018)
Case

Area One Farms

By: Forest Reinhardt, Jose B. Alvarez and Annelena Lobb

In 2017, Joelle Faulkner, CEO of Area One Farms, a Canadian private-equity fund focused on investing in the best Canadian farms and helping them expand, considered the merits and disadvantages of expanding her business to the U.S. While the markets shared some... View Details

Keywords: Expansion; Decision Choices and Conditions; Private Equity; Canada; United States

Web

Students on the Job Market - Doctoral

and trade flows of dual-use goods respond to changes in the security environment over time. To put structure on the national security externality, we introduce military procurement into a trade network model and add a military contest to... View Details

January 2002 (Revised May 2003)
Case

ProfitLogic

By: Richard G. Hamermesh, Michael J. Roberts and Taslim Pirmohamed

Describes an "application software" company that has been through several evolutions--from consulting firm to applications service provider (ASP). The firm has received significant venture funding to pursue the ASP model but this has not worked, at least at the time... View Details

Keywords: History; Business Model; Venture Capital; Cash Flow; Decision Choices and Conditions; Balanced Scorecard; Information Technology Industry; Service Industry

Article

Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing

By: Thales S. Teixeira, Michel Wedel and Rik Pieters

We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this... View Details

Keywords: Advertising; Decision Choices and Conditions; Television Entertainment; Brands and Branding; Consumer Behavior; Mathematical Methods