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Show Results For
- All HBS Web
(832)
- People (4)
- News (207)
- Research (453)
- Multimedia (2)
- Faculty Publications (145)
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- 12 Sep 2017
- First Look
First Look at New Research and Ideas, September 12, 2017
article they describe how to properly design and execute A/B and other controlled tests, ensure their integrity, interpret results, and avoid pitfalls. They argue that if a company sets up the right infrastructure and software, it will be... View Details
Keywords: Carmen Nobel
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
reliable, branded beauty services in office parks and hotels, but she focused first on the high-visibility airport market, where customers in transit needed the services she could provide—and might relish them as an alternative to waiting... View Details
Keywords: by John S. Rosenberg
- 28 Aug 2017
- Research & Ideas
Should Industry Competitors Cooperate More to Solve World Problems?
performance on business-relevant ESG issues based on a firm’s industry membership has a positive association with future financial performance. A company’s efforts to improve its social impact could result in cost savings, increased brand... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
eschewed broadcasting messages to customers, instead focusing on connecting customers to each other, subsequently linking those customers' actions to increased profitability. To see this approach in action, consider eBay's Group Gifts app, launched in late 2010 and... View Details
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
one, while passive maturity transformation strategies have CAPM betas near zero; and (4) portfolios of bank equities consistently underperform portfolios designed to passively mimic their economic exposures. The very strong investment... View Details
Keywords: Sean Silverthorne
- 08 Nov 2016
- First Look
November 8, 2016
Abstract—This working paper examines the impact of two entrepreneurs who offered alternative paths to reach their shared goal of a more sustainable world. Yvon Chouinard and Doug Tompkins were respective founders of the prominent outdoor apparel View Details
Keywords: Sean Silverthorne
- 26 Jul 2006
- Research & Ideas
The Strategic Way to Go to Market
repository of lost opportunities" that serve neither end users nor channel partners very well. Why is this? A: That is because most channels are constructed from the supplier out, rather than from the customer in. In other words, the product or service is View Details
Keywords: by Sean Silverthorne
- 17 Oct 2017
- First Look
First Look at New Research and Ideas, October 17, 2017
has been called IT agility. Unfortunately, we have little understanding of the antecedents of IT agility, specifically with respect to the choices that a firm makes when designing its portfolio of software applications. In this paper, we... View Details
Keywords: Sean Silverthorne
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
that is more negative than their own self-assessment in a given domain (i.e., disconfirming feedback), reshape their network in ways designed to attenuate the threat brought about by the feedback, and that this behavior is detrimental to... View Details
Keywords: by Sean Silverthorne
- 04 Oct 2016
- First Look
October 4, 2016
Using a sample of commercial logo design competitions, and a novel, content-based measure of originality, I find that intensifying competition induces agents to explore novel, untested ideas over tweaking their earlier work, but heavy... View Details
- 21 Jun 2011
- First Look
First Look: June 21
Design in Online Businesses Peter A. ColesHarvard Business School Note 911-066 "Market Design in Online Businesses" characterizes the challenges entrepreneurs may face in creating a... View Details
Keywords: Sean Silverthorne
- 11 Sep 2012
- First Look
First Look: September 11
conditions on sequence memory. In addition, conscious thought appeared to increase intrusion nowness and arousal. Limitations. The analogue design and healthy participant sample prevent from generalizing results to other populations.... View Details
Keywords: Sean Silverthorne
- 12 Jun 2019
- Research & Ideas
Investors Have More Than Money to Offer Entrepreneurs
Beyond offering advice on digital marketing and leveraging social media, your investors may also be helpful with brand awareness and offer PR opportunities. Perhaps they are sponsoring an event where you or a key member of your team can... View Details
Keywords: by Julia Austin
- 03 Jan 2017
- First Look
January 3, 2017
to standardize their products and helped establish brand identities through consistent appearance. By 1938, food dyes had achieved such widespread use, and had raised such public concern, that the federal government amended the 1906 Pure... View Details
Keywords: Carmen Nobel
- 23 Jul 2012
- Research & Ideas
Book Excerpt: ‘Talk, Inc.’
or as trained brand ambassadors. By empowering employees to communicate in that way, leaders relinquish much of the control that they formerly exerted over organizational messaging. But they gain a great deal in return. Through... View Details
Keywords: Re: Boris Groysberg
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
- 23 Oct 2018
- First Look
New Research and Ideas, October 23, 2018
virtually irresistible. But long-term assessments could differ, particularly if the free service reduces quality and consumer choice. In this short paper, we examine these concerns. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55137 View Details
Keywords: Dina Gerdeman
- 15 Sep 2009
- First Look
First Look: September 15
Tang Harvard Business School Case 410-018 Shanghai Tang is a luxury brand that focuses on Chinese-inspired fashion, accessories, and home decoration products. In fall 2008, amidst a growing global economic crisis, Raphael Ie Masne,... View Details
Keywords: Martha Lagace
- 19 Dec 2017
- First Look
New Research and Ideas, December 19, 2017
https://cb.hbsp.harvard.edu/cbmp/product/618024-PDF-ENG Harvard Business School Case 517-115 Predicting Consumer Tastes with Big Data at Gap CEO Art Peck was eliminating his creative directors for The Gap, Old Navy, and Banana Republic View Details
Keywords: Carmen Nobel
- 05 Feb 2009
- Research & Ideas
In Praise of Marketing
most countries, there are strong local brands reflecting local tastes that coexist alongside global brands.” Marketing by producers to consumers is as old as the bazaar. But modern marketing is more than just selling. It involves the... View Details