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  • 21 Jul 2003
  • Research & Ideas

Don’t Get Buried in Customer Data—Use It

Why? Because his answers went straight to a central repository where they were aggregated with other customers' responses and used to measure overall market—not customer—satisfaction. A more effective approach would be to feed his answers... View Details
Keywords: by Jean Ayers
  • 11 Apr 2007
  • Research & Ideas

Adding Time to Activity-Based Costing

foundations of strategic costing systems. The breakthrough came by combining an idea I had while writing Cost & Effect with an innovation developed by Steve Anderson, an HBS MBA, who was a student in my second-year elective, Cost View Details
Keywords: by Sarah Jane Gilbert
  • 14 Sep 2016
  • Research & Ideas

Web Surfers Have a Schedule and Stick to It

allocated. Clickstream data was provided by ComScore, an audience measurement firm. In the development of the internet, 2008 and 2013 were landmark years. Netflix and Hulu began offering streaming services in 2008, and YouTube videos were... View Details
Keywords: by Julia Hanna; Retail; Web Services
  • 02 May 2017
  • First Look

First Look at New Research: May 2, 2017

Asante Should Governments Demand Equity in Foreign-Owned Extractive Projects? By: Wells, Louis T. Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52573 2016 The Challenge of BRIC... View Details
Keywords: Carmen Nobel
  • 09 Feb 2012
  • Sharpening Your Skills

Sharpening Your Skills: Online Marketing

Yelp Factor: Are Consumer Reviews Good for Business? In a new study, Assistant Professor Michael Luca shows just how much restaurant reviews on Yelp affect companies' bottom lines. The more difficult question: Are these ratings reliable as a View Details
Keywords: Re: Multiple Faculty; Technology
  • 08 Nov 2011
  • First Look

First Look: Nov. 8

industry to measure to what extent waiting-time performance impacts different firms' market shares and price decisions. We report on a large-scale empirical industrial organization study in which the demand... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2003
  • News

Incentives and Operational Excellence

Operational problems can be the cause of an organization’s demise. Often they can be traced to poor controls in interorganizational settings, according to HBS associate professor V.G. Narayanan, a specialist in measurement systems and... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Retail Trade
  • January 2024
  • Article

Dog Eat Dog: Balancing Network Effects and Differentiation in a Digital Platform Merger

By: Chiara Farronato, Jessica Fong and Andrey Fradkin
Digital platforms are increasingly the subject of regulatory scrutiny. In comparison to multiple competitors, a single platform may increase consumer welfare if network effects are large or may decrease welfare due to higher prices or reduction in platform variety. We... View Details
Keywords: Platform Differentiation; Digital Platforms; Network Effects; Measurement and Metrics; Mergers and Acquisitions; Outcome or Result
Related
  • 2013
  • Working Paper

Network Effects in Countries' Adoption of IFRS

By: Karthik Ramanna and Ewa Sletten
If the differences in accounting standards across countries reflect relatively stable institutional differences (e.g., auditing technology, the rule of law, etc.), why did several countries rapidly, albeit in a staggered manner, adopt IFRS over local standards in the... View Details
Keywords: Financial Reporting; International Accounting; Network Effects; Standards; Adoption; Value
Related
  • 27 May 2020
  • Research & Ideas

What South Korea Teaches the World About Fighting COVID

face masks is essential because they are the only protective measure besides social distancing. On the demand side, countries need to promote the use of face masks. Many states in the US have issued... View Details
Keywords: by Doug J. Chung; Health
  • 15 May 2013
  • Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

ourselves). Happy Money provides valuable information not only for pleasure-seeking consumers, but also for companies looking to increase the happiness of both employees and customers. The following excerpt describes how the power of limited access led to fanatical... View Details
Keywords: Re: Michael I. Norton
  • 29 Jan 2013
  • Research & Ideas

Creating the Perfect Super Bowl Ad

tracking whether a person smiles, grins, or breaks out in laughter. Continuously measuring smile responses and facial cues allowed the team to determine a person's interest in viewing the ad and their intent to purchase the brand. The ad... View Details
Keywords: by Kim Girard; Advertising; Media & Broadcasting
  • 17 Jun 2014
  • First Look

First Look: June 17

  Publications August 2013 California Management Review What Impact? A Framework for Measuring the Scale & Scope of Social Performance By: Ebrahim, Alnoor, and V. Kasturi Rangan Abstract—Organizations with social missions, such as... View Details
Keywords: Sean Silverthorne
  • December 2007
  • Article

Adoption of Information Technology under Network Effects

By: Deishin Lee and Haim Mendelson
Because information technologies are often characterized by network effects, compatibility is an important issue. Although total network value is maximized when everyone operates in one compatible network, we find that the technology benefits of the users depend on... View Details
Keywords: Network Effects; Standards; Competitive Strategy; Customization and Personalization; Information Technology; Technology Adoption
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  • 29 Sep 2009
  • First Look

First Look: September 29

  Working PapersLocal Dividend Clienteles Authors:Bo Becker, Zoran Ivkovich, and Scott WeisbennerNBER Working Paper Series, No. 15175, July 2009 Abstract We exploit demographic variation to identify the effect of dividend demand on firm... View Details
Keywords: Martha Lagace
  • 09 Jun 2003
  • Research & Ideas

Incentives and Operational Excellence

delivery—for free. If you run the video store, you worry about the customer who comes in specifically to rent The Matrix but leaves annoyed and empty handed because the video isn't on the shelves today. According to Harvard Business School professor V.G. Narayanan, a... View Details
Keywords: by Martha Lagace
  • May 2004 (Revised March 2005)
  • Case

Instant Messaging

By: David B. Yoffie and Deborah Freier
Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details
Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry
Related
  • 01 Sep 2008
  • News

Faculty Books

disruptive innovation to a much-needed evolution in educational technologies, offering new opportunities and challenges for the business community. They show how tomorrow’s innovations in education will change the way the world learns and what businesses can do to meet... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Real Estate
  • 01 Oct 2013
  • First Look

First Look: October 1

stimulate private-sector demand for similar products and the supply of complementary inputs. Specifically, we measure the impact of municipal policies requiring governments to construct green buildings on... View Details
Keywords: Sean Silverthorne
  • 26 Feb 2008
  • First Look

First Look: February 26, 2008

performance, but we observe that conventional measures of the experience of individual team members (e.g., years at the firm) are not consistently related to performance. We do find, however, that the role experience of individuals in a... View Details
Keywords: Martha Lagace