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All HBS Web
(831)
- News (124)
- Research (587)
- Events (1)
- Multimedia (3)
- Faculty Publications (467)
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- November 1993 (Revised December 1994)
- Supplement
Southeastern Electric Co. (D2)
By: David E. Bell
Bell, David E. "Southeastern Electric Co. (D2)." Harvard Business School Supplement 894-036, November 1993. (Revised December 1994.)
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results...
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Keywords:
Competition;
Intellectual Property;
Advertising;
Health Care and Treatment;
Brands and Branding;
Product Marketing;
Pharmaceutical Industry;
United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
- July 1985 (Revised March 1994)
- Background Note
Exposure and Hedging
By: David E. Bell
Describes the concept of exposure; the dependence of a goal on an uncertain external event. Describes in detail how hedges may be constructed to eliminate exposure, including the algebra of cross-hedging and hedge ratios. The relevance of regression analysis is...
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Bell, David E. "Exposure and Hedging." Harvard Business School Background Note 186-036, July 1985. (Revised March 1994.)
- July 1994
- Background Note
Note on Retail Organizations
By: David E. Bell
Describes a typical organizational structure for retailers and discusses duties of various individuals such as buyer, category manager, etc.
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Bell, David E. "Note on Retail Organizations." Harvard Business School Background Note 595-009, July 1994.
- July 1994 (Revised May 1995)
- Background Note
Note on Retail Economics
By: David E. Bell
Reviews some elementary statistics on financial ratios that are commonly used to evaluate retailing companies.
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Bell, David E. "Note on Retail Economics." Harvard Business School Background Note 595-006, July 1994. (Revised May 1995.)
- February 1984 (Revised March 1984)
- Teaching Note
Exercises on Capital Budgeting Under Uncertainty, Teaching Note
By: David E. Bell
- February 1984 (Revised January 1994)
- Teaching Note
Golden Gate Bank Retirement Fund, Teaching Note
By: David E. Bell
Keywords:
Investment Funds
- February 1984 (Revised October 1985)
- Exercise
Diversification Exercises
By: David E. Bell
Keywords:
Diversification
Bell, David E. "Diversification Exercises." Harvard Business School Exercise 184-115, February 1984. (Revised October 1985.)
- January 1984 (Revised January 1994)
- Exercise
Futures Exercises
By: David E. Bell
Designed to provide introductory practice in the use of futures contracts.
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Keywords:
Futures and Commodity Futures
Bell, David E. "Futures Exercises." Harvard Business School Exercise 184-113, January 1984. (Revised January 1994.)
- December 1982 (Revised January 1994)
- Case
Breakfast Foods Corp. (B)
By: David E. Bell
Keywords:
Food and Beverage Industry
Bell, David E. "Breakfast Foods Corp. (B)." Harvard Business School Case 183-135, December 1982. (Revised January 1994.)
- February 1982 (Revised April 1994)
- Case
Breakfast Foods Corp. (A)
By: David E. Bell
Keywords:
Food and Beverage Industry
Bell, David E. "Breakfast Foods Corp. (A)." Harvard Business School Case 182-202, February 1982. (Revised April 1994.)
- November 1981 (Revised January 1984)
- Background Note
Note on the Property-Casualty Business
By: David E. Bell
Keywords:
Insurance
Bell, David E. "Note on the Property-Casualty Business." Harvard Business School Background Note 182-143, November 1981. (Revised January 1984.)
- October 1981 (Revised January 1994)
- Case
Golden Gate Bank Retirement Fund
By: David E. Bell
Bell, David E. "Golden Gate Bank Retirement Fund." Harvard Business School Case 182-086, October 1981. (Revised January 1994.)
- April 2015
- Case
Who Owns the Whale?
By: Thales S. Teixeira and David E. Bell
Judge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at...
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Keywords:
Whaling;
Attribution;
Norms-of-ownership;
Transaction Costs;
Deadweight Losses;
Free-rider Problem;
Advertising;
History;
Advertising Industry;
North America;
Europe
Teixeira, Thales S., and David E. Bell. "Who Owns the Whale?" Harvard Business School Case 515-107, April 2015.
- June 2010
- Teaching Note
Woolf Farming & Processing (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510033].
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- June 2009 (Revised October 2012)
- Teaching Note
Nestle (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [509001].
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- May 2008
- Teaching Note
Disney Consumer Products: Marketing Nutrition to Children (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [507-006].
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- December 2007 (Revised March 2013)
- Case
Queensland Sugar Limited
By: David E. Bell and Mary L. Shelman
Until industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers...
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Keywords:
Plant-Based Agribusiness;
Goods and Commodities;
Trade;
Governing Rules, Regulations, and Reforms;
Competition;
Marketing Strategy;
Supply Chain;
Network Effects;
Supply and Industry;
Agriculture and Agribusiness Industry;
Australia
Bell, David E., and Mary L. Shelman. "Queensland Sugar Limited." Harvard Business School Case 508-038, December 2007. (Revised March 2013.)
- August 2007
- Teaching Note
Academia Barilla (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note to (507-001).
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