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- All HBS Web
(831)
- Faculty Publications (391)
- April 1993 (Revised May 1994)
- Background Note
Positioning
By: David E. Bell
Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix. View Details
Bell, David E. "Positioning." Harvard Business School Background Note 593-105, April 1993. (Revised May 1994.)
- April 1993 (Revised February 1995)
- Teaching Note
Randall's Department Stores TN
By: David E. Bell
Teaching Note for (9-593-032). View Details
Keywords: Retail Industry
- April 1993 (Revised June 1995)
- Teaching Note
Staples, Inc. TN
By: David E. Bell
Teaching Note for (9-593-034). View Details
Keywords: Retail Industry
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details
Keywords: Competition; Intellectual Property; Advertising; Health Care and Treatment; Brands and Branding; Product Marketing; Pharmaceutical Industry; United States
Bell, David E. "Nopane Advertising Strategy." Harvard Business School Case 893-005, October 1992. (Revised September 1993.)
- September 1992 (Revised July 1993)
- Case
Staples, Inc.
By: David E. Bell
Staples is dissatisfied with the merchandising of its office furniture. The case reviews the situation, allowing students to consider whether the category should be dropped or changed. Permits consideration of the portfolio of products a positioning implies, and... View Details
Bell, David E. "Staples, Inc." Harvard Business School Case 593-034, September 1992. (Revised July 1993.)
- October 1991
- Case
Brockway and Coates
By: David E. Bell
Bell, David E. "Brockway and Coates." Harvard Business School Case 892-002, October 1991.
- February 1991 (Revised April 1994)
- Background Note
Note on Negotiation
By: David E. Bell
Keywords: Negotiation
Bell, David E. "Note on Negotiation." Harvard Business School Background Note 191-154, February 1991. (Revised April 1994.)
- February 1991 (Revised February 1993)
- Background Note
Regression Analysis
By: David E. Bell
Provides a relatively simple introduction to multivariate regression analysis. View Details
Keywords: Mathematical Methods
Bell, David E. "Regression Analysis." Harvard Business School Background Note 191-117, February 1991. (Revised February 1993.)
- February 1991
- Background Note
Note on Sealed Bid Auctions
By: David E. Bell
Describes a simple approach to determining an appropriate bid for a sealed bid auction. View Details
Keywords: History; Management Style; Financial Management; Consumer Behavior; Accounting; Bids and Bidding; Decisions; Market Transactions; Decision Choices and Conditions; Competitive Strategy; Negotiation Style; Auctions
Bell, David E. "Note on Sealed Bid Auctions." Harvard Business School Background Note 191-140, February 1991.
- February 1991 (Revised April 1994)
- Background Note
Value of Information
By: David E. Bell
Gives some simple examples to illustrate the concept of the value of information in decision making. Both perfect and imperfect information are considered. View Details
Bell, David E. "Value of Information." Harvard Business School Background Note 191-138, February 1991. (Revised April 1994.)
- January 1991 (Revised October 1994)
- Exercise
Bidding Exercises
By: David E. Bell
Illustrates different issues in the analysis of a bidding situation, including the celebrated problem of the winner's curse. View Details
Keywords: Bids and Bidding
Bell, David E. "Bidding Exercises." Harvard Business School Exercise 191-133, January 1991. (Revised October 1994.)
- January 1991 (Revised November 1994)
- Background Note
Critical-Fractile Method for Inventory Planning
By: David E. Bell
Explains a method for deciding upon inventory levels when demand is uncertain. View Details
Bell, David E. "Critical-Fractile Method for Inventory Planning." Harvard Business School Background Note 191-132, January 1991. (Revised November 1994.)
- December 1990 (Revised January 1991)
- Case
Laisne Service Supply Co. (A)
By: David E. Bell
Bell, David E. "Laisne Service Supply Co. (A)." Harvard Business School Case 191-104, December 1990. (Revised January 1991.)
- November 1990 (Revised September 1991)
- Case
The Transformation of IBM
By: Andrall E. Pearson and David B. Yoffie
John Akers, IBM's chairman, must confront how to transform a $60 billion, full line, global computer company that is the leader in every market it serves, yet losing share across the board. The case explores senior management's perspective on the process of... View Details
Keywords: Organizational Change and Adaptation; Transformation; Corporate Strategy; Adoption; Management Teams; Information Infrastructure; Information Technology; Multinational Firms and Management; Computer Industry
Pearson, Andrall E., and David B. Yoffie. "The Transformation of IBM." Harvard Business School Case 391-073, November 1990. (Revised September 1991.)
- October 1990 (Revised April 1994)
- Case
CGE vs. Dowpont
By: David E. Bell
Keywords: Lawsuits and Litigation
Bell, David E. "CGE vs. Dowpont." Harvard Business School Case 191-089, October 1990. (Revised April 1994.)
- October 1990 (Revised May 1994)
- Case
Confederated Pulp & Paper
By: David E. Bell
A rewritten version of an old case that updates the dates and prices and simplifies the economics. The issue is still one of determining a suitable inventory of wood for the mill to last through the winter. View Details
Keywords: History; Supply Chain Management; Spending; Forecasting and Prediction; Economic Growth; Information Management; Pulp and Paper Industry
Bell, David E. "Confederated Pulp & Paper." Harvard Business School Case 191-065, October 1990. (Revised May 1994.)
- September 1990
- Case
Outdoors, Inc.
By: David E. Bell
Bell, David E. "Outdoors, Inc." Harvard Business School Case 191-055, September 1990.
- January 1990 (Revised October 1994)
- Case
Brown & Kenney Developers, Inc.
By: David E. Bell
Bell, David E. "Brown & Kenney Developers, Inc." Harvard Business School Case 190-099, January 1990. (Revised October 1994.)
- January 1990 (Revised October 1994)
- Case
Joan Mitchell Stores, Inc.
By: David E. Bell
Keywords: Retail Industry
Bell, David E. "Joan Mitchell Stores, Inc." Harvard Business School Case 190-098, January 1990. (Revised October 1994.)
- October 1989
- Exercise
At RISK Exercises
By: David E. Bell
Keywords: Risk and Uncertainty
Bell, David E. "At RISK Exercises." Harvard Business School Exercise 190-063, October 1989.