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  • January 2022
  • Article

Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems

By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details
Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Technology Industry; Information Technology Industry; Video Game Industry; Advertising Industry
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  • April 2022
  • Teaching Note

Banorte Móvil: Data-Driven Mobile Growth

By: Ayelet Israeli and Carla Larangeira
In mid-2019, Carlos Hank was deliberating over the results for Banorte Móvil—the mobile application for Banorte, Mexico’s most profitable and second-largest financial institution. Hank, who had been appointed as Banorte´s Chairman of the Board in January 2015, had... View Details
Keywords: Data Analytics; Customer Lifetime Value; Financial Institutions; Mobile and Wireless Technology; Growth and Development Strategy; Customers; Technology Adoption; Communication Strategy; Banking Industry; Mexico; Latin America
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  • 31 Aug 2020
  • News

Future of work: how managers are harnessing employees’ hidden skills

  • 14 Oct 2021
  • In Practice

Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return

masks. We recently asked Harvard Business School professors whose research and expertise traverse topics related to remote work what advice they would offer managers and executives actively seeking to navigate these points of friction.... View Details
Keywords: by Kristen Senz

    The Entrepreneurial Gap: How Managers Adjust Span of Accountability and Span of Control to Implement Business Strategy

    This HBS working paper focuses on the relationship between business strategy, organization structure, and diagnostic control systems. The project analyzes data from 75 field studies to illustrate how managers adjust span of accountability and span of control to... View Details

    • September 2020 (Revised July 2022)
    • Technical Note

    Algorithmic Bias in Marketing

    By: Ayelet Israeli and Eva Ascarza
    This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
    Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Apparel and Accessories Industry; United States
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    • Research Summary

    Clinical Trials as a setting for Health Policy and Management Research

    The clinical trial marketplace is in flux. A decade ago, pharmaceutical firms almost exclusively conducted the study of their novel drug compounds within major academic medical centers. But today, industry-sponsored clinical trials are increasingly using community... View Details
    • Article

    The Translucent Hand of Managed Ecosystems: Engaging Communities for Value Creation and Capture

    By: Elizabeth J. Altman, Frank Nagle and Michael Tushman
    Management research has increasingly explored the domains of ecosystems, platforms, and open/user/distributed innovation—governance structures focused on engaging with external communities. While these research areas include substantial empirical and theoretical work... View Details
    Keywords: Ecosystems; Platforms; Open And User Innovation Strategy; Capabilities; Governance; Innovation Strategy; Organizational Change and Adaptation; Value Creation
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    • March 2019
    • Case

    HOPI: Turkey's Shopping Companion

    By: Sunil Gupta, Donald Ngwe and Gamze Yucaoglu
    The case opens in 2017 as Onur Erbay, CEO of HOPI, a multi-vendor loyalty platform, is contemplating a critical decision. The case chronicles the origins of Boyner Group, the parent company of HOPI and a major retailer in Turkey, and development of retail and customer... View Details
    Keywords: Loyalty Programs; Multi-vendor Platform; Retail; Big Data; Customer Relationship Management; Mobile and Wireless Technology; Business Model; Analytics and Data Science; Competitive Strategy; Decision Making; Applications and Software; Digital Platforms; Technology Industry; Retail Industry; Turkey
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    • 20 Jul 2017
    • News

    The Looming Threat That Could Decimate Wall Street's Fund Managers

    • 24 Jan 2023
    • Research & Ideas

    Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

    people for passion. Leaders also need to learn how to manage for passion.” Two perspectives on passion The researchers crunched the numbers from more than 200 million job postings using data from Burning... View Details
    Keywords: by Sean Silverthorne
    • 08 May 2019
    • HBS Seminar

    Mara Lederman, University of Toronto, Rotman School of Management

    • September 2020 (Revised July 2022)
    • Exercise

    Artea (D): Discrimination through Algorithmic Bias in Targeting

    By: Eva Ascarza and Ayelet Israeli
    This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
    Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States
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    • Web

    Entrepreneurial Management Awards & Honors - Faculty & Research

    Entrepreneurial Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students 2024 Jeffrey J. Bussgang : Named one of the Boston Globe 's Tech Power Players 2024. Zoe B. Cullen : Recipient of a 2024 Sloan... View Details
    • 2021
    • Working Paper

    T-Shaped Managers—One Size Does Not Fit All: Exploratory Study from the Military

    By: Hise O. Gibson
    People are an organization’s most important resource. Managers who are collaborative and innovative ensure that organizations remain competitive. This type of manager has been referred to as a T-shaped manager. “T” given that the vertical portion represents the depth... View Details
    Keywords: T-shaped Management; Leader Development; Talent Management; Leadership Style; Leadership Development; Management Skills; Talent and Talent Management
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      Who Lives in the C-Suite? Organizational Structure and the Division of Labor in Top Management

      Top management structures in large US firms have changed significantly since the mid-1980s. While the size of the executive team—the group of managers reporting directly to the CEO—doubled during this period, this growth was driven primarily by an... View Details

      • 2010 - 2010
      • Conference Presentation

      Teams at the Top: Revisiting the Structure and Effects of Strategic Work in Top Management

      By: James R. Dillon
      This paper examines the usage and effects of small work groups by top management in the course of guiding an organization's strategy process. Reviewing evidence from research literatures on strategy process, strategic leadership, and small groups, I propose that a... View Details
      Keywords: Management Teams; Strategy; Leadership; Practice; Management Analysis, Tools, and Techniques
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      • August 2015
      • Article

      Hospital Board and Management Practices Are Strongly Related to Hospital Performance on Clinical Quality Metrics

      By: Thomas C Tsai, Ashish K. Jha, Atul A. Gawande, Robert S. Huckman, Nicholas Bloom and Raffaella Sadun
      National policies to improve health care quality have largely focused on clinical provider outcomes and, more recently, payment reform. Yet the association between hospital leadership and quality, although crucial to driving quality improvement, has not been explored... View Details
      Keywords: Hospitals; Quality; Governing and Advisory Boards; Management Practices and Processes; Service Delivery; Health Care and Treatment; Health Industry
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      • 2020
      • Article

      Public Sentiment and the Price of Corporate Sustainability

      By: George Serafeim
      Combining corporate sustainability performance scores based on environmental, social, and governance (ESG) data with big data measuring public sentiment about a company’s sustainability performance, I find that the valuation premium paid for companies with strong... View Details
      Keywords: Sustainability; ESG; ESG (Environmental, Social, Governance) Performance; Investment Management; Investment Strategy; Big Data; Machine Learning; Environment; Environmental Sustainability; Corporate Governance; Performance; Asset Pricing; Investment; Management; Strategy; Human Capital; Public Opinion; Value; Analytics and Data Science
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      • 2011
      • Other Unpublished Work

      Military Ties, New Ventures, and Political Risk Management in Emerging Economies

      By: Shon R. Hiatt and Wesley Sine
      New ventures in emerging economies face a number of challenges such as political instability, corruption, and uncertain property rights that can severely hinder their ability to grow and survive, yet little is known about how startups can mitigate such risk. Using data... View Details
      Keywords: Risk Management; Business Startups; Government and Politics; Developing Countries and Economies; Latin America
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