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(3,941)
- People (1)
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- Research (2,750)
- Events (5)
- Multimedia (5)
- Faculty Publications (1,681)
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- 25 Feb 2020
- News
Case Study: The Credit Bureau
technology for B2B2C, but I suspect he will have to do that anyway. An app would be important for keeping in touch with customers and dealing with any problems in both business models. Mobley could think about partnering with building... View Details
- 01 Dec 2007
- News
Rediscovering America
for more companies to practice “values-based capitalism.” Could you cite any examples? There is a growing number of well-run, profitable companies that have values at the center of their management strategy. One outstanding example is... View Details
- 01 Dec 2008
- News
Innovation as P&G’s Key
CHARAN: Drawing on his global consulting experience. LAFLEY: Customers are “the boss.” Photo courtesy Proctor & Gamble What does it take to delight low-income Mexican buyers of sanitary pads? The answer is not a punch line to a poor joke;... View Details
- 01 Apr 2000
- News
Rethinking Call Centers: Effective Delivery of Service is Key
call centers, with their attendant voice response units, need not be frustrating. When a company manages its call center well, effectively linking a triad of service, information technology, and internal processes, both the View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
medical innovations. Jessica Beck and Marcela Sapone (both MBA 2015) launched the automated “personal butler” service Hello Alfred in a crowded on-demand marketplace. The service corrals other on-demand services, offering customers both a... View Details
- 15 Mar 2024
- News
Hungry for Change
As a management consultant at Kurt Salmon, Kate Flynn (MBA 2012) often worked with clients in the packaged food industry. She saw customers asking for healthier and more sustainable foods, and she herself... View Details
- 10 Oct 2018
- News
Working with a Giver’s Spirit
Manny Ayala (MBA 1992) is managing director of Endeavor Philippines, a branch of the global Endeavor organization, which fights poverty by finding and supporting high-impact entrepreneurs. “Our mission statement is to create an economic... View Details
- 01 Jun 1996
- News
Reinventing Marketing
The following article is the fifth in a series on the activities and research taking place in each academic unit at HBS. "With the time-honored marketing maxim "the customer is king" now reverberating throughout all parts of the firm, the... View Details
- 12 Jul 2011
- News
Phone Fun
cited Phones 4u’s claim “to be the UK’s fastest-growing independent mobile phone retailer” and Braterman’s role in helping the company double its share of pay-as-you-go cell phone customers last year on a marketing budget that was “less... View Details
- 01 Mar 2023
- News
Happy Monday
on that day,” Bernard clarifies. For those employees whose work often requires a Friday presence, as in customer care teams, they work with their managers to take another day of their choosing. As the teams... View Details
- 28 Mar 2018
- News
Fueling the Future
she anticipated customer needs, many crews and companies requested she come back. “I felt that I changed some people’s perceptions of the fitness of a woman in such a demanding job and environment,” she says. Since those early engineering... View Details
Keywords: Jill Radsken
- 01 Mar 2015
- News
Case Study: The Speed of Light
2008), offers this case study to HBS alumni: “There are many reasons for us to pursue diversification. Our client pool is made up of relatively small, local solar markets, and installations will eventually slow down; many customers (as... View Details
- 01 Jun 2017
- News
Life in Lockdown
intense and very structured: take a concept idea and get to a real prototype for customers to interact with by the end of the day,” Sapone says. On Wednesday of that first Startup Lockdown, the group worked on a concept then called... View Details
- 19 Sep 2012
- News
On a Sound Track
management consultant at Monitor, which sharpened my perspective on business and industry strategy. I learned a huge amount at HBS in discussions of leadership, entrepreneurial marketing, finance, and ethics. I also spent some time at... View Details
- 01 Dec 2010
- News
Do Good: Eat Chocolate
also differentiated by percentage of cacao solids, from 50 percent to 70 percent. In her HBS application essays, Endline wrote of wanting to start a business but instead went to Yahoo! as a product manager after graduating. “The company... View Details
Keywords: Julia Hanna; candy; chocolate; Crop Production; Agriculture; Food Manufacturing; Manufacturing
- 01 Dec 2003
- News
Can Manufacturing Keep Its Edge?
“Pretty straightforward. Pretty frightening.” That’s how Jim Sharpe (MBA 1976), chairman and CEO of Extrusion Technology, Inc. (ET), describes an out-of-the-blue situation his company faced two years ago, when its largest customer... View Details
- 01 Jun 2024
- News
Case Study: Ready for an Upgrade
engineering. There she helped suppliers design and certify their systems for flight: new seats for an aircraft, for example, or a Wi-Fi system for the new Delta Air Lines plane. She was surprised to find that engineers relied on outdated tools to View Details
- 01 Apr 2002
- News
Student Conferences Spark Discussion, Promote Interaction
discuss areas of interest ranging from opportunities in Asian markets, to managing work/life balance, to the impact of wireless technology on business strategy, to the achievements of African Americans in business. Highlights of some of... View Details
- 01 Oct 2002
- News
What's Cookin'
2:00 that afternoon, closed, worked all night to make more food, and sold out again the next day.” The business grew 8 percent each month for the first fifteen months. For a while, Garner served as chief pasta maker, accountant, and general business View Details
Keywords: Hanna, Julia
- 01 Jun 2009
- News
Alumni Books
The People Factor: Strengthening America by Investing in Public Service by Linda J. Bilmes (MBA ’84) and W. Scott Gould (Brookings Institution Press) The authors argue that the federal government can achieve the same gains as the best private-sector and military... View Details