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Show Results For
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All HBS Web
(399)
- News (109)
- Research (243)
- Multimedia (2)
- Faculty Publications (91)
- 05 May 2009
- First Look
First Look: May 5, 2009
the U.S., was responsible for protecting the pensions of its members. Because pensions were invested for decades, Ferlauto wanted the companies in which the union invested to be managed for the long-term interests of shareholders. He believed this required good View Details
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Martha Lagace
- 05 Sep 2007
- First Look
First Look: September 5, 2007
and communities to set up conservation programs to preserve natural habitat. In contrast, Greenpeace works to campaign for environmental change against governments and corporations and accepts funding only...
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Martha Lagace
- 15 Nov 2016
- First Look
November 15, 2016
describes her personal journey from art student and college dropout to financier and campaigner for corporate sustainability. Trillium grew out of Bavaria's initial work in Boston-based Franklin Research and...
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Sean Silverthorne
- 03 Mar 2008
- First Look
First Look: March 4, 2008
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708034 The Campaign for Bank Insurance in Antebellum New York Harvard Business School Case 708-037 The New York State Legislature had come to a standstill in 1829 as lawmakers...
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Martha Lagace
- 06 Feb 2006
- Research & Ideas
Sorting Out the Patent Craze
explain a little bit about your research in this area? Josh Lerner: By the end of World War II, the corporate research laboratory model was widely adopted in the United States. A corporation would have a...
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- 24 Oct 2017
- First Look
First Look at New Research and Ideas, October 24, 2017
Five-Minute Discussion Change Your Mind? A Countrywide Experiment on Voter Choice in France By: Pons, Vincent Abstract—This paper provides the first estimate of the effect of door-to-door canvassing on actual electoral outcomes, via a countrywide experiment embedded in...
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Sean Silverthorne
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.
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Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Government Regulation;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Technology Industry;
California
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette.
View Details
Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Government Regulation;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Technology Industry;
California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- 10 Apr 2007
- First Look
First Look: April 10, 2007
of directors of Medtronic, Inc., a company known for its commitment to effective corporate governance, must prepare for the departure of Chairman & CEO Bill George and the retirement of four long-time directors. The company had...
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Martha Lagace
- 08 Jun 2023
- News
Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner
to excellence and lifelong learning in their careers and contributions to the community. The dinner was the first large-scale gathering for the Club since the end of the pandemic and attracted 400 alumni and guests to the Glasshouse in Manhattan. Through View Details
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Margie Kelley
- 26 Feb 2021
- News
Latinx on Boards; High-Tech Reforestation
interested Latino professionals prepare themselves to be considered for board positions. The virtual event was the second in a series of webinars offered as part of a coordinated campaign by the two alumni clubs, with consulting help from...
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Margie Kelley
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
that the markets expect strong deregulation, and that impacts every other sector that is highly regulated in the economy. So you saw the rising stock prices of financials, for example, as well as energy stocks. The second effect comes from promises to reduce tax rates...
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by Jim Aisner
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006.
View Details
Keywords:
Electronic Cigarettes;
E-Cigarettes;
Vaping;
Nicotine Replacement;
JUUL;
Juuling;
Advertising;
Advertising Campaigns;
Digital Marketing;
Customers;
Innovation and Invention;
Innovation Strategy;
Marketing;
Ethics;
Brands and Branding;
Marketing Communications;
Marketing Strategy;
Product Marketing;
Corporate Social Responsibility and Impact;
Social Issues;
Information Technology;
Technology Industry;
San Francisco
- 12 Oct 1999
- Research & Ideas
Media Metamorphosis: Advertising in the Technology Age
placed on, say, network television or magazines, with newspapers or radio serving as adjunct or complementary media. "Traditionally, advertising agencies have played a key role in such decisions," Silk notes, "and media mix choices were often preempted...
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- 25 Oct 2011
- Research & Ideas
Chasing Stars: Why the Mighty Red Sox Struck Out
sports, a two-year campaign to acquire star performers with extraordinary multimillion-dollar, multiyear contracts. “It seems like more and more in our economy, we believe if you were a star somewhere else, we can bring you over and right...
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- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817145-PDF-ENG Harvard Business School Case 317-113 Making Target the Target: Boycotts and Corporate Political Activity Through the challenges facing Target, the case examines...
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Sean Silverthorne
- 29 Jan 2021
- News
Holding Business to Account
fall of 2020, Boston Common had $3 billion in assets under management and a mission to be, as Aiyer explains, “responsible investors who pursue financial returns but who also use the unique access and voice we have as investors to engage management and redirect View Details
- 07 Apr 2009
- First Look
First Look: April 7, 2009
multinational firms requires a similar fortitude. Download the paper: http://www.hbs.edu/research/pdf/09-107.pdf Corporate Misgovernance at the World Bank Authors:Ashwin Kaja and Eric Werker Abstract We test for evidence of View Details
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Martha Lagace
- 25 Mar 2014
- First Look
First Look: March 25
on bond risks. Download working paper: http://ssrn.com/abstract=2332106 Opting Out of Good Governance By: Foley, C. Fritz, Paul Goldsmith-Pinkham, Jonathan Greenstein, and Eric Zwick Abstract—Cross-listing on a U.S. exchange does not bond foreign firms to follow the...
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Sean Silverthorne
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
developing fresh capabilities for organizations. Based on a study of all the programs offered by the business schools, consultancies, corporate universities, and online education providers, we analyze the advantages, and the constraints,...
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Keywords:
Sean Silverthorne