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All HBS Web
(612)
- News (67)
- Research (457)
- Events (6)
- Multimedia (3)
- Faculty Publications (254)
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- 04 Dec 2018
- First Look
New Research and Ideas, December 4, 2018
periodically. We also document a benefit of consuming calls by finding that the consumption of calls is associated with more informed trading decisions. Overall, our investigation illuminates the actual View Details
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Dina Gerdeman
- 06 Sep 2004
- What Do You Think?
How Do We Prepare for a World Without Cheap Oil?
consumption. As John Friedery put it, "I believe that markets will regulate consumption ...." Suman Das opines that "The world is a very resilient place." "Relatively minor lifestyle changes can lead to huge...
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by James Heskett
- 26 May 2009
- Research & Ideas
Improving Market Research in a Recession
seeking to shave 10 to 20 percent off of research budgets. In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing, or segmentation. That is certainly not the case now. At the same...
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by John Quelch
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending money on other people makes us happier than spending it on ourselves). Recently we featured a video illustrating the emotional benefits...
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by Carmen Nobel
- 02 Sep 2014
- First Look
First Look: September 2
Publisher's link: http://hbr.org/2014/09/contextual-intelligence/ar/1 September 2014 The Interdisciplinary Science of Consumption Appetite, Consumption, and Choice in the Human Brain By: Knutson, Brian, and Uma R. Karmarkar...
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Sean Silverthorne
- 31 Jul 2018
- First Look
New Research and Ideas, July 31, 2018
classical economic model and discussing extensions of the classical model and explanations grounded in behavioral economics that can account for the observed patterns. This part covers five topics: consumption and savings, borrowing,...
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Dina Gerdeman
- 27 Oct 2009
- First Look
First Look: October 27
U.S. business cycles lead over medium-term fluctuations in Mexico; and (3) why Mexican consumption is not less volatile than output. Download the paper: http://www.hbs.edu/research/pdf/10-029.pdf Publications Marginality and Problem...
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Martha Lagace
- 18 Jul 2005
- Research & Ideas
Identify Emerging Market Opportunities
example, because the data sources and credit histories that firms draw on in the West don't exist in emerging markets. Market research and advertising are in their infancy in developing countries, and it's difficult to find the deep databases on View Details
- 16 Dec 2008
- First Look
First Look: December 16, 2008
consideration, announcement effects, the prerogatives of a board of directors, and negotiating strategy. Purchase this supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209070 PublicationsConceptual View Details
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Sean Silverthorne
- 12 Sep 2006
- First Look
First Look: September 12, 2006
around 10%, as both U.S. and worldwide CSD consumption consistently rose. This cozy situation was threatened in the late 1990s, however, when U.S. CSD consumption declined slightly before reaching what...
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Sean Silverthorne
- 16 Jun 2009
- First Look
First Look: June 16
covers the history of newspapers, industry economics, current news consumption trends, the response of the newspapers to the threat of the Internet, and vignettes highlighting newspaper business models throughout the world. Purchase this...
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Martha Lagace
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
Q: What is the compensatory consumption thesis and why did you want to challenge it? A: The academic goal of the study was to confront what we call the compensatory consumption thesis, which is widely...
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by Manda Salls
- 24 Mar 2009
- First Look
First Look: March 24, 2009
Stockholder Consumption Risk and Asset Returns Authors:Christopher J. Malloy, Tobias J. Moskowitz, and Annette Vissing-Jørgensen Publication:Journal of Finance (forthcoming) Abstract We provide new evidence on the success of long-run...
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Martha Lagace
- 20 Nov 2012
- First Look
First Look: November 20
applications to benefit from consumption complementarities. We show that the combination of preference for variety and consumption complementarities gives rise to (i) a commons problem (to better satisfy...
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Sean Silverthorne
- 26 Apr 2011
- Op-Ed
HBS Faculty Comment on Environmental Issues for Earth Day
600 urban centers accounting for roughly 60 percent of global GDP. The creation of this economic and social value, however, involves the consumption of considerable natural resources. For example, cities today contain 50 percent of the...
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- 07 Oct 2013
- Research & Ideas
The Case for Combating Climate Change with Nuclear Power and Fracking
world only rose to that hypothetical level of US per capita consumption by 2050, the world will have a tremendous growth in electricity usage and with that the associated carbon emissions," Lassiter says. "So, unless we impact carbon...
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- 27 May 2009
- First Look
First Look: May 27, 2009
consumption growth by a representative agent with a high elasticity of intertemporal substitution. This paper documents several empirical difficulties for the model as calibrated by Bansal and Yaron (BY, 2004) and Bansal, Kiku, and Yaron...
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Martha Lagace
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Dilip Soman, we look at how different pricing strategies affect the consumption of a product. We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very...
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by Manda Mahoney
- 19 May 2015
- First Look
First Look: May 19
Abstract—The prominent but unproven intuition that preference heterogeneity reduces redistribution in a standard optimal tax model is shown to hold under the plausible condition that the distribution of preferences for consumption...
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Sean Silverthorne
- 02 Sep 2015
- Research & Ideas
Explaining China's Crash
decades, the level of exports to developed markets from China grew on the order of 20 percent per year. And yet, the consumption of goods in those markets was only growing by about 5 percent per year. China was therefore grabbing market...
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