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- All HBS Web (528)
- Faculty Publications (63)
Show Results For
- All HBS Web (528)
- Faculty Publications (63)
- 05 Jul 2011
- News
Driving Innovation
joining Google in 2006, the former head of digital marketing at DaimlerChrysler has been helping Google get its approach to consumer marketers up to speed by drawing on her auto industry experience and a previous ten-year stint at IBM. As... View Details
- Profile
Sebastien D'Incau
hoping to conquer the West in the next years. But Google was the search provider truly engaged in Western business practices." After completing his RC year, Sebastien will spend his summer with Boston Consulting Group in Toronto,... View Details
- Career Coach
Connie Walsh
Connie (Kellogg '94) works with students and alumni who have had a wide variety of backgrounds and interests. Connie has 20+ years of business experience at Fortune 100 companies as well as healthcare, start-up and NFP organizations. She headed up marketing and was a... View Details
- 12 Feb 2019
- First Look
New Research and Ideas, February 12, 2019
retailers’ margins and even increase conversion. We demonstrate using a simple theoretical framework that inducing consumers to inspect higher-priced items first may simultaneously increase the average price of items sold and the overall... View Details
Keywords: Dina Gerdeman
- Fast Answer
Stock Pitching: company, industry and market research
the Industries tab at the top of the page, search for industries. Limiting the search to "Research" will limit the results to recent market, industry and sector reports. Also, a good... View Details
- 15 Nov 2016
- News
Classroom Lessons Put Into Practice Abroad
HBS students worked on their project with representatives of the bakery chain Benjamin in São Paulo. (photo by Cintia Farago) In the United States, brand loyalty is often a powerful motivator—consumers will drive miles in search of a... View Details
- 08 Oct 2013
- First Look
First Look: October 8
then link our model to search engine market conditions: we derive comparative statics on consumer choice parameters, presenting relationships between market share, quality, and user welfare. We also analyze... View Details
Keywords: Sean Silverthorne
- 30 Apr 2013
- First Look
First Look: April 30
intermediary to divert consumers to its favored destinations. Applied to Internet search engines, we investigate a diversion mechanism based on Google's exclusive award of preferential placement to its own... View Details
Keywords: Sean Silverthorne
- 12 May 2015
- Blog Post
A Summer Internship in General Management
FIELD courses and wanted to build my understanding of the discipline. How did your summer internship change what you wanted to do in the long term? My summer internship opened my eyes up to the rising importance of the marketing function across all industries. Working... View Details
- 31 Jul 2007
- First Look
First Look: July 31, 2007
Working PapersCoupled Search Processes: Why Is It So Difficult to Find that Organizational Design Matters? Authors:Nicolaj Siggelkow and Jan W. Rivkin Abstract Organizational design affects performance via coupled View Details
Keywords: Martha Lagace
- 08 Jun 2023
- Blog Post
Koppert Cress: Macro Greenhouses, Microgreens
students first-hand exposure to pivotal technological challenges and approaches to addressing climate change across different industries, including energy, shipping, consumer products, and agriculture. Introduction to Koppert Cress... View Details
- 29 May 2013
- Blog Post
A self-discovery journey
is the endless list of resources that are available for everything. The career search is not an exception. A very structured process starts with the slow self-discovery of what matters most to you. A set of apparently odd exercises steers... View Details
- 12 Apr 2011
- News
Twelve Global Finalists Compete at HBS
Arab Emirates Rohit Dev Thakwani, OPM 37 2008 SpendWisor.com consumer electronics marketplace Midwest/Central U.S. HBS Club of Chicago Marc Hoecker, MBA '08 vinsnap mobile automotive marketing New England HBS Association of Boston Marco... View Details
Keywords: Multiple alumni
- Web
Research Links - The Art of American Advertising
has a remarkably rich and diversified collection of trade catalogs covering a wide array of subject areas, including agriculture, textile manufacturing, hardware and machine tools, railroads, automobiles, aviation, consumer products,... View Details
- 11 Oct 2021
- Blog Post
Crafting a Nontraditional Path to Venture Capital and Private Equity with Morgan Sheil (MBA 2021)
chain, and climate, and knew she needed to make others see it as well. “I was only interested in climate change work, so I approached my search explaining that I may not have an investing background, but I have unique and technical... View Details
- 01 Apr 2000
- News
Help in the Vicinity
Emerick Woods (MBA '81) is CEO of Vicinity Corp., a provider of Internet-based marketing infrastructure services, headquartered in Palo Alto, California. Vicinity's "clicks-and-mortar" solutions enable its clients to direct consumers... View Details
- 17 Mar 2022
- Research & Ideas
Navigating Tradeoffs: How Purpose Becomes a Company's ‘Lighthouse in the Storm’
Gotham Greens has an ongoing sustainable packaging team that stays abreast of new technologies as they emerge, continually searching for more sustainable options. Puri believes that a lack of suitable eco-packaging alternatives that... View Details
Keywords: by Ranjay Gulati
- 05 Nov 2024
- Research & Ideas
AI Can Help Leaders Communicate, But Can't Make Employees Listen
response: “At Hershey, our capacity expansion plans are focused on several key areas to support our growth and meet increasing consumer demand. ” In this phase, however, the labels on the answers were randomized. Choudhury and his team... View Details
- 01 Sep 2013
- News
The Joy of Spending
more money," says Norton, now an associate professor in the Marketing Unit at HBS. That search for answers led to their new book, Happy Money: The Science of Smarter Spending, which offers peer-reviewed guidance for the purse strings—much... View Details
- Career Coach
Ellen Harris
Ellen (HGSE ’86) is the Director of Outward Bound Professional/Facilitator at Thompson Island Outward Bound Professional where she is responsible for business development and corporate team and leadership development. Ellen enjoys working with international students... View Details