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- All HBS Web (584)
- Faculty Publications (125)
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- 08 Dec 2014
- Research & Ideas
A Manager’s Guide to International Strategy
the product? In Europe, consumers in 13 different countries have 13 different preferences for the texture and taste of tomato soup. In addition, a company may decide to offer a product completely outside its... View Details
Keywords: by Julia Hanna
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and moved new volume into their existing... View Details
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
canonical example of quality disclosure by evaluating and helping to redesign the posting of restaurant hygiene scores on Yelp.com. We implement a two-stage intervention that separately identifies consumer response to information... View Details
Keywords: Dina Gerdeman
- 06 May 2008
- First Look
First Look: May 6, 2008
Working PapersHighbrow Films Gather Dust: A Study of Dynamic Inconsistency and Online DVD Rentals Authors:Katherine L. Milkman, Todd Rogers, and Max H. Bazerman Abstract We report on a field study demonstrating systematic differences between the View Details
Keywords: Martha Lagace
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
Harvard Business School. The experiment was typical of thinking in those days: If only we had better ways of communicating, especially better ways of tracking customer preferences and demand. Now we do. Another notion prevalent in those... View Details
- 01 Mar 2011
- First Look
First Look: March 1
Author:Rosabeth Moss Kanter Publication:Harvard Business Review 89, no. 3 (March 2011) Abstract Zoom buttons on digital devices let us examine images from many viewpoints. They also provide an apt metaphor for modes of strategic thinking. Some people View Details
Keywords: Sean Silverthorne
- 14 Jul 2015
- First Look
First Look: July 14, 2015
understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating unethical behavior: (1) values-oriented approaches that broadly appeal to... View Details
Keywords: Sean Silverthorne
- 04 Dec 2012
- First Look
First Look: December 4
applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are direct network effects, users View Details
Keywords: Carmen Nobel
- 20 Jan 2015
- First Look
First Look: January 20
dampen competition, both online and in-store, and its effectiveness in this respect depends on the decision-making stage of various consumers and the heterogeneity of their preference for the online vs.... View Details
Keywords: Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
her latest book. An authority on business history as well as branding, consumer behavior, and business strategy, Koehn cut her historical teeth on understanding and interpreting the economic and social contexts for businesses. In Brand... View Details
Keywords: by Martha Lagace
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
personal relationships and the preferences of a few key decision makers. Informal rules get made on how the system operates. Then one day when a firm has grown enough, it discovers that it has a channel footprint. Whether this organically... View Details
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
TripAdvisor. Brand Trump has been extended to other categories, from steaks, to education, to apparel. Not all of these ventures have succeeded. Few guests see the competencies of a good hotelier as relevant to designing distinctive quality suits. But, for a minority... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
eyeballs," says Zhu, an assistant professor at Harvard Business School. "Content providers are serving advertisers rather than the audience, and consumers with niche preferences will be out of luck... View Details
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
serve different customers. Other constituents, important as they may be to the firm's success, are treated differently. The consumer products firm has identified retail consumers as its primary customer. As... View Details
Keywords: by Robert Simons
- 15 Dec 2015
- First Look
December 15, 2015
forthcoming Journal of Marketing Research The Role of (Dis)similarity in (Mis)predicting Others' Preferences By: Barasz, Kate, Tami Kim, and Leslie John Abstract—Consumers readily indicate liking options that appear dissimilar—for... View Details
Keywords: Carmen Nobel
- 25 Nov 2008
- First Look
First Look: November 25, 2008
http://www.hbs.edu/research/pdf/09-067.pdf Unravelling in Two-Sided Matching Markets and Similarity of Preferences Author: Hanna W. Halaburda Abstract This paper investigates the causes and welfare consequences of unravelling in two-sided... View Details
Keywords: Martha Lagace
- 04 Mar 2014
- First Look
First Look: March 4
total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search... View Details
Keywords: Sean Silverthorne
- 02 Feb 2010
- First Look
First Look: Feb. 2
Roberts, 27-38. Studies in Choice and Welfare Series. Springer Verlag, 2009 Abstract All of us make decisions that are not entirely self-centered; we voluntarily anticipate what we think to be the preferences of others and incorporate... View Details
Keywords: Martha Lagace
- 28 Sep 2010
- First Look
First Look: September 28, 2010
exhibit direct network effects. When there are direct network effects, users prefer to consume the same applications to benefit from consumption complementarities. We show that the combination of View Details
Keywords: Sean Silverthorne
- 06 Nov 2007
- First Look
First Look: November 6, 2007
Business Research 60, no. 6 (June 2007): 640-648 Abstract This article extends the discussion of congruity or the preference by consumers for alternatives similar to themselves 1) by examining the effect in... View Details
Keywords: Sean Silverthorne