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Show Results For
- All HBS Web
(6,724)
- People (8)
- News (1,333)
- Research (4,270)
- Events (32)
- Multimedia (81)
- Faculty Publications (2,567)
- 2001
- Working Paper
Executive Compensation Using Relative-Performance-Based Options: Evaluating the Structure and Costs of Indexed Options
Meulbroek, Lisa K. "Executive Compensation Using Relative-Performance-Based Options: Evaluating the Structure and Costs of Indexed Options." Harvard Business School Working Paper, No. 01-021, August 2001.
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- 1999
- Chapter
CEO Compensation in Financially Distressed Firms: An Empirical Analysis
By: S. C. Gilson and M. R. Vetsuypens
- 08 Jun 2021
- News
The Psychological Benefits of Commuting to Work
- Research Summary
The Benefits of Selective Disclosure: Evidence from Private Firms
This paper explores an unexplored benefit of being privately-held: Non-SEC-filing private firms’ ability to disclose confidential information to selected investors minimizes the scope for information asymmetry between the firms and their investors. This decreases... View Details
- TeachingInterests
Managing Human Capital
The Managing Human Capital course has been specifically designed to teach practical skills for the future general manager (not just the human resource practitioner) who seeks to manage both other people and her or his own career with optimal... View Details
- Blog
Understanding the Benefits of Our Virtual Programs
in-person classroom experience. The program was very well organized and managed. Kristine Schmidt (KS): While I have done both the in-person class and now the virtual class, both have their tremendous View Details
- 07 Aug 2014
- News
South Dakota Benefiting From Bakken Boom: Governor
- 11 Feb 2014
- News
The Unexpected Benefits of Rapid Prototyping
- 26 Oct 2010
- Other Presentation
Anchor Institutions and Urban Economic Development: From Community Benefit to Shared Value
ProfessorMichael E. Porter: Initiative for a Competitive Inner CityCopyright View Details
Porter, Michael E. "Anchor Institutions and Urban Economic Development: From Community Benefit to Shared Value." Inner City Economic Summit, Initiative for a Competitive Inner City, San Francisco, CA, October 26, 2010.
Who Benefits Most in Disease Management Programs?
Disease management programs aim to reduce cost by improving the quality of care for chronic diseases. Evidence of their effectiveness is mixed. Reducing health care spending sufficiently to cover program costs has proved particularly challenging. This study uses a... View Details
- 12 Jan 2016
- Video
Get Paid What You’re Worth: The Benefit of Switching Jobs
- 10 Sep 2009
- Working Paper Summaries
Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior
- Web
Prizes & Benefits | New Venture Competition
encourage more HBS graduates to become involved in social enterprises and to support their efforts. Resources & Benefits The social enterprise track of the student New Venture Competition offers a number of... View Details
- 16 Jul 2021
- News
For Entrepreneurs, The Benefits of Slowing Down
- 19 Nov 2013
- News
The Hidden Benefits of Keeping Teams Intact
- 27 Nov 2013
- News
The Big Benefits of a Little Thanks
- 01 Dec 2006
- News
Student Benefits from Class of 2006 Fellowship
GOLDBERG: Bringing a passion for education to the MBA classroom. For the third year in a row, the MBA graduating class has established a fellowship that will benefit future HBS students. The Class of 2006 broke fundraising View Details
Keywords: Educational Services
- 19 Nov 2010
- Working Paper Summaries