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Show Results For
-
All HBS Web
(1,475)
- People (2)
- News (257)
- Research (1,046)
- Events (7)
- Multimedia (6)
- Faculty Publications (732)
- 29 Jul 2016
- Working Paper Summaries
Can Paying Firms Quicker Affect Aggregate Employment?
Keywords:
by Jean-Noel Barrot and Ramana Nanda
- 26 May 2015
- News
Do Your Clothes Matter? The 'Casualization of American Life"
- July 2016 (Revised October 2016)
- Case
Entrepreneurial Sales and Marketing Vignettes
By: Mark Roberge and Frank Cespedes
Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Early stage founders, sales leaders, and marketing executives often face one, and...
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Keywords:
Entrepreneurial Marketing;
Entrepreneurial Sales;
Business Startups;
Talent;
Talent Management;
Growth Management;
Marketing Communications;
Social Marketing;
Salesforce Management;
Pricing;
Sales;
Marketing
Roberge, Mark, and Frank Cespedes. "Entrepreneurial Sales and Marketing Vignettes." Harvard Business School Case 817-010, July 2016. (Revised October 2016.)
- April 1982 (Revised June 1993)
- Case
Hart Schaffner & Marx: The Market for Separately Ticketed Suits
Calls for a decision on whether Hart Schaffner & Marx, the nation's leading manufacturer of high quality, branded suits, should expand its product line by marketing suits that are separately ticketed (i.e., the coat, vest, and slacks are sold from individual hangers...
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Keywords:
Advertising;
Decisions;
Price;
Markets;
Distribution Channels;
Production;
Mathematical Methods;
Competitive Strategy;
Apparel and Accessories Industry
Tedlow, Richard S. "Hart Schaffner & Marx: The Market for Separately Ticketed Suits." Harvard Business School Case 582-134, April 1982. (Revised June 1993.)
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group...
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Keywords:
Decision Choices and Conditions;
Marketing Channels;
Business Processes;
Problems and Challenges;
Partners and Partnerships;
Sales;
Business Strategy;
Information Technology;
Consumer Products Industry
Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)
- 03 Sep 2015
- News
Stress Can Be a Good Thing If You Know How to Use It
- 26 Oct 2011
- News
A Quiet Revolution in Clean Energy Finance
- 22 Dec 2015
- News
Algorithms Need Managers, Too
- April 2015 (Revised June 2020)
- Case
Comcast Corporation (A)
In March 2015, the U.S. television industry received a major wake-up call. HBO, a premium cable channel with over 30 million subscribers, had announced it would begin offering a standalone streaming service. This new service would allow customers to bypass the cable...
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Keywords:
Cable Television;
HBO;
Industry Evolution;
Television Entertainment;
Disruption;
Business Model;
Competitive Strategy;
Media and Broadcasting Industry
Gupta, Sunil, Henry McGee, Felix Oberholzer-Gee, and Margaret L. Rodriguez. "Comcast Corporation (A)." Harvard Business School Case 715-457, April 2015. (Revised June 2020.)
- November 1987 (Revised March 1988)
- Case
Searching for Trade Remedies: The U.S. Machine Tool Industry--1983
By: David B. Yoffie
In 1983 the National Machine Tools Builder Association was predicting a declining market for the United States and rising imports. Machine tool manufacturers had to decide if they should ask the U.S. government for help, and if they did, which administrative channels...
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Keywords:
Economic Slowdown and Stagnation;
Machinery and Machining;
Government and Politics;
Law;
Production;
Business and Government Relations;
Competition;
Manufacturing Industry;
Japan;
Germany;
United States
Yoffie, David B. "Searching for Trade Remedies: The U.S. Machine Tool Industry--1983." Harvard Business School Case 388-071, November 1987. (Revised March 1988.)
- August 2016 (Revised November 2019)
- Case
eSig: Growth Analysis
By: Mark Roberge and Tom Eisenmann
eSig, an early-stage startup, offers an electronic signature application as a "freemium" product, i.e., users can upgrade from a free basic version to a premium version by paying a subscription fee. Using 9 months of data from 50,000 user activations (available as a...
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Keywords:
Esignature;
Computer Software;
Business or Company Management;
Marketing Channels;
Applications and Software;
Business Startups;
Computer Industry
Roberge, Mark, and Tom Eisenmann. "eSig: Growth Analysis." Harvard Business School Case 817-009, August 2016. (Revised November 2019.)
- February 2010 (Revised November 2013)
- Case
Living PlanIT
By: Robert G. Eccles, Amy C. Edmondson, Susan Thyne and Tiona Zuzul
Living PlanIT is a start-up company that has developed a new, innovative business model for sustainable urbanization. This model reflects the software and technology backgrounds of its founders, Steve Lewis and Malcolm Hutchinson, and is in vivid contrast to other...
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Keywords:
Business Model;
Business Startups;
Development Economics;
Entrepreneurship;
City;
Technological Innovation;
Environmental Sustainability;
Urban Development;
Construction Industry;
Green Technology Industry;
Real Estate Industry;
Portugal
Eccles, Robert G., Amy C. Edmondson, Susan Thyne, and Tiona Zuzul. "Living PlanIT." Harvard Business School Case 410-081, February 2010. (Revised November 2013.)
- September 2018
- Case
Hunley, Inc.: Casting for Growth
By: John A. Quelch and James T. Kindley
Hunley, Inc. manufactures rods for the niche sport of fly fishing. It specializes in freshwater rods that are perceived as "middle-market" products, targeted at "avid" fly fishers. In the face of declining revenue and a decreasing price per unit sold, the company's...
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Keywords:
Growth and Development Strategy;
Marketing Strategy;
Decision Choices and Conditions;
Sports;
Marketing Channels;
Distribution Channels
Quelch, John A., and James T. Kindley. "Hunley, Inc.: Casting for Growth." Harvard Business School Brief Case 919-501, September 2018.
- October 2023 (Revised April 2024)
- Case
FARM Rio: Bringing a Brazilian Fashion Brand to the World
By: Isamar Troncoso and Jill Avery
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired tropical prints, was testing the waters in Europe to assess if and how the brand should further expand globally....
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Keywords:
Global Marketing;
Go-to-market Strategy;
Global Branding;
Brand Positioning;
Marketing;
Brands and Branding;
Marketing Strategy;
Growth and Development Strategy;
Product Positioning;
Market Entry and Exit;
Distribution Channels;
Expansion;
Fashion Industry;
Brazil;
United States;
Europe
Troncoso, Isamar, and Jill Avery. "FARM Rio: Bringing a Brazilian Fashion Brand to the World." Harvard Business School Case 524-003, October 2023. (Revised April 2024.)
- September 1995 (Revised October 1996)
- Case
Sunbeam Television (A)
By: V. Kasturi Rangan and E. Scott Lathrop
Sunbeam Television, owner of a television station in Miami (a Fox affiliate), buys Channel 7 (a CBS affiliate) in Boston. They bring to the Boston station the concepts and ideas of their Miami news product--that is, a crisp, content-based design rather than one...
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Keywords:
Acquisition;
Change;
Decisions;
Design;
Television Entertainment;
Product;
Motivation and Incentives;
Value;
Entertainment and Recreation Industry;
Boston
Rangan, V. Kasturi, and E. Scott Lathrop. "Sunbeam Television (A)." Harvard Business School Case 596-056, September 1995. (Revised October 1996.)
- 22 Oct 2014
- News
Aligning Strategy and Sales with Frank Cespedes
- July 2020
- Teaching Note
Shindigz
By: Frank Cespedes
Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded...
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- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's...
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Keywords:
Business Divisions;
Customer Satisfaction;
Demand and Consumers;
Market Participation;
Distribution Channels;
Success;
Corporate Strategy;
Value Creation;
Health Industry
Rangan, V. Kasturi, and Frank V. Cespedes. "Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)." Harvard Business School Case 592-037, October 1991. (Revised August 2000.)
- February 2000 (Revised October 2000)
- Case
Open Market, Inc.: The E-Commerce Wars
By: James I. Cash Jr., Janis Lee Gogan, Michael Haselkorn and Mani Subramani
Continues the story of Open Market, Inc., a company founded in 1994 to support electronic commerce on the Internet. Despite a very successful initial public offering, the firm had reached a growth plateau, and the management team was considering several strategic...
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Keywords:
Entrepreneurship;
Technological Innovation;
Management;
Growth and Development Strategy;
Marketing Channels;
Product Marketing;
Product Development;
Competitive Strategy;
Corporate Strategy;
Information Technology Industry;
Web Services Industry
Cash, James I., Jr., Janis Lee Gogan, Michael Haselkorn, and Mani Subramani. "Open Market, Inc.: The E-Commerce Wars." Harvard Business School Case 800-255, February 2000. (Revised October 2000.)
Das Narayandas
Das Narayandas is the Edsel Bryant Ford Professor of Business Administration at the Harvard Business School. His academic credentials include a Bachelor of Technology degree in Engineering from the Indian Institute of Technology, Bombay (IITB), a Post-Graduate... View Details
Keywords:
advertising;
beauty products;
biotechnology;
computer;
electrical equipment;
electronics;
entertainment;
federal government;
high technology;
industrial goods;
information technology industry;
internet;
management consulting;
manufacturing;
marketing industry;
professional services;
retailing;
telecommunications;
transportation