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- Multimedia (114)
- Faculty Publications (4,909)
Show Results For
- All HBS Web
(14,252)
- People (49)
- News (3,448)
- Research (7,370)
- Events (56)
- Multimedia (114)
- Faculty Publications (4,909)
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- May–June 2011
- Article
The Uninvited Brand
By: Susan Fournier and Jill Avery
Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But, as more branding activity moves to the web, marketers are confronted... View Details
Keywords: Marketing; Brands; Brand Building; Brand Management; Digital Marketing; Advertising Campaigns; Brands and Branding; Marketing Communications; Marketing Strategy; Internet and the Web; Social Media; Advertising Industry; Consumer Products Industry
Fournier, Susan, and Jill Avery. "The Uninvited Brand." Business Horizons 54, no. 3 (May–June 2011): 193–207.
- 2019
- Article
Structural Balance Emerges and Explains Performance in Risky Decision-Making
By: Omid Askarisichani, Jacqueline N. Lane, Francesco Bullo, Noah E. Friedkin, Ambuj K. Singh and Brian Uzzi
Polarization affects many forms of social organization. A key issue focuses on which affective relationships are prone to change and how their change relates to performance. In this study,
we analyze a financial institutional over a two-year period that employed 66... View Details
Keywords: Polarization; Structural Balance; Performance; Groups and Teams; Risk and Uncertainty; Decision Making
Askarisichani, Omid, Jacqueline N. Lane, Francesco Bullo, Noah E. Friedkin, Ambuj K. Singh, and Brian Uzzi. "Structural Balance Emerges and Explains Performance in Risky Decision-Making." Art. 2648. Nature Communications 10 (2019): 1–10.
- July–August 2016
- Article
Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets
By: Ayelet Israeli, Eric Anderson and Anne Coughlan
Manufacturers in many industries frequently use vertical price policies, such as minimum advertised price (MAP), to influence prices set by downstream retailers. Although manufacturers expect retail partners to comply with MAP policies, violations of MAP are common in... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Price; Governance Compliance; Marketing Channels; Retail Industry
Israeli, Ayelet, Eric Anderson, and Anne Coughlan. "Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets." Marketing Science 35, no. 4 (July–August 2016): 539–564. (Lead article.)
- April 2004
- Case
D-Wave Systems: Building a Quantum Computer
By: Alan D. MacCormack, Ajay Agrawal and Rebecca Henderson
D-Wave Systems is a start-up seeking to commercialize a quantum computer. Its business model is unique: as of 2003, it had very few technical resources within the firm. Instead, it financed a series of projects undertaken at universities and government labs. In return... View Details
Keywords: Business Model; Business Startups; Engineering; Investment; Intellectual Property; Product Development; Research and Development; Commercialization; Computer Industry
MacCormack, Alan D., Ajay Agrawal, and Rebecca Henderson. "D-Wave Systems: Building a Quantum Computer." Harvard Business School Case 604-073, April 2004.
- 23 Apr 2024
- Cold Call Podcast
Amazon in Seattle: The Role of Business in Causing and Solving a Housing Crisis
- 20 Feb 2017
- Working Paper Summaries
Where Should We Build a Mall? The Formation of Market Structure and Its Effect on Sales
- 2007
- Working Paper
Investor Sentiment in the Stock Market
By: Malcolm Baker and Jeffrey Wurgler
Real investors and markets are too complicated to be neatly summarized by a few selected biases and trading frictions. The "top down" approach to behavioral finance focuses on the measurement of reduced form, aggregate sentiment and traces its effects to stock returns.... View Details
- June 2014
- Article
Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims
By: Susan E. Heckler, Kevin L. Keller, Michael J. Houston and Jill Avery
Two experiments are reported that examine the effects of an ad campaign designed to link two different benefit claims to a brand. The findings indicated that recall for a subsequently advertised claim depended on the strength of existing brand-benefit links in memory.... View Details
Keywords: Marketing Communication; Brand Building; Brand Management; Brands; Advertising; Consumer Psychology; Advertising Campaigns; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Advertising Industry; Consumer Products Industry
Heckler, Susan E., Kevin L. Keller, Michael J. Houston, and Jill Avery. "Building Brand Knowledge Structures: Elaboration and Interference Effects on the Processing of Sequentially Advertised Brand Benefit Claims." Journal of Marketing Communications 20, no. 3 (June 2014): 176–196.
- December 2022
- Article
Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo
By: Stefan Dimitriadis and Rembrand Koning
Recent field experiments demonstrate that advice, mentorship, and feedback from randomly assigned peers improve entrepreneurial performance. These results raise a natural question: what is preventing entrepreneurs and managers from forming these peer connections... View Details
Keywords: Social Skills; Business Performance; Entrepreneurs; Peer Relationships; Field Experiment; Entrepreneurship; Performance; Relationships; Interpersonal Communication; Togo
Dimitriadis, Stefan, and Rembrand Koning. "Social Skills Improve Business Performance: Evidence from a Randomized Control Trial with Entrepreneurs in Togo." Management Science 68, no. 12 (December 2022): 8635–8657.
- 16 Jun 2009
- Research Event
Business Summit: The Future of Market Capitalism
agonizing dilemma: Wealth creation comes from market capitalism, yet the market system has been hard for many parts of society, resulting in insecurities and inequalities.... View Details
Keywords: Re: Michael E. Porter
- 16 Mar 2023
- Research & Ideas
Why Business Travel Still Matters in a Zoom World
Nonstop flights generally make traveling more pleasant—but can they lead to innovation, too, especially in the global context? Research suggests that they can, with important takeaways for managers reinstating View Details
- 2012
- Chapter
The Small Worlds of Business Groups: Liberalization and Network Dynamics
By: Jon Brookfield, Sea-Jin Chang, Israel Drori, Shmuel Ellis, Sergio G. Lazzarini, Jordan I. Siegel and Juan Pablo von Bernath Bardina
Using comparative data from six major emerging economies — Brazil, Chile, Israel,
Mexico, South Korea, and Taiwan — we examine how ownership networks in those
societies responded to a roughly similar “ structural break ” of economic liberalization during the 1990s... View Details
Brookfield, Jon, Sea-Jin Chang, Israel Drori, Shmuel Ellis, Sergio G. Lazzarini, Jordan I. Siegel, and Juan Pablo von Bernath Bardina. "The Small Worlds of Business Groups: Liberalization and Network Dynamics." Chap. 3 in The Small Worlds of Corporate Governance, edited by Bruce Kogut, 77–115. Cambridge, MA: MIT Press, 2012.
- February 2014 (Revised March 2014)
- Case
Red Star Furniture Group Co. Ltd.
By: Krishna G. Palepu and Pedro Nueno
Founded in 1986, Red Star had become the leading department store in China for furniture and home equipment products (bathroom, lamps, textiles complements, etc.). The business model of Red Star was to provide adequate space for vendors (that rented the space) in good... View Details
Keywords: Entrepreneurship In Emerging Markets; Growth Strategy And Execution; Growth and Development Strategy; Retail Industry; China
Palepu, Krishna G., and Pedro Nueno. "Red Star Furniture Group Co. Ltd." Harvard Business School Case 114-053, February 2014. (Revised March 2014.)
- April 1989 (Revised October 2005)
- Case
James Burke: A Career in American Business (A)
By: Richard S. Tedlow and Wendy Smith
Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details
Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Health Industry; United States
Tedlow, Richard S., and Wendy Smith. "James Burke: A Career in American Business (A)." Harvard Business School Case 389-177, April 1989. (Revised October 2005.)
- January–February 2023
- Article
External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures
By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward... View Details
Keywords: Market Positioning; Professionalization; Scaling; Entrepreneurship; Strategy; Business Startups; Growth and Development; Organizational Structure
DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
- October 1992 (Revised July 2001)
- Case
Gap, Inc., The: Building a Brand
By: Walter J. Salmon and David Wylie
Explores the circumstances under which a specialty store chain can profitably engage in large-scale non-price advertising. View Details
Salmon, Walter J., and David Wylie. "Gap, Inc., The: Building a Brand." Harvard Business School Case 593-043, October 1992. (Revised July 2001.)
- September 2018 (Revised April 2019)
- Case
Sigfox: Building a Global IoT Network
By: Rajiv Lal, Mette Fuglsang Hjortshoej and Emilie Billaud
In 2018, Ludovic Le Moan and Christophe Fourtet, co-founders of the French tech startup Sigfox, reflected on the evolution of their venture and the way forward. Founded in 2009, Sigfox was a company that provided a global connectivity network for devices connected to... View Details
Keywords: Internet Of Things; Business Startups; Entrepreneurship; Transition; Information Technology; Business Strategy; Internet and the Web; Technology Adoption; Technology Industry; Telecommunications Industry; France; Europe
Lal, Rajiv, Mette Fuglsang Hjortshoej, and Emilie Billaud. "Sigfox: Building a Global IoT Network." Harvard Business School Case 519-032, September 2018. (Revised April 2019.)
- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
business markets, and the "trade" (wholesalers and retailers) in consumer goods markets. Marketing was cerebral, creative and long-term oriented; and sales was... View Details
Keywords: by Benson Shapiro
- May 2010
- Case
CEIBS: A Global Business School Made in China
By: John A. Quelch
In 2009, just 15 years after it was founded, the China Europe International Business School (CEIBS) has achieved the remarkable 8th position in the Financial Times Global MBA rankings. The case describes the short history of the school and the reasons for its success.... View Details
Keywords: Product Positioning; Quality; Business History; Competitive Advantage; Business Education; Global Strategy; Growth and Development Strategy; Education Industry; China
Quelch, John A., S. Ramakrishna Velamuri, and Shengjun Liu. "CEIBS: A Global Business School Made in China." Harvard Business School Case 510-088, May 2010.
- 2016
- Working Paper
The Stock Market and Bank Risk-Taking
By: David S. Scharfstein and Antonio Falato
We argue that stock market pressure to generate earnings encourages banks to increase risk. We measure risk using confidential supervisory ratings as well as financial information released in regulatory filings. We document that there is an increase in the risk-taking... View Details
Keywords: Stock Market; Financial Markets; Business Earnings; Banks and Banking; Risk and Uncertainty
Scharfstein, David S., and Antonio Falato. "The Stock Market and Bank Risk-Taking." NBER Working Paper Series, No. 22689, September 2016.