Filter Results
:
(474)
Show Results For
-
All HBS Web
(1,003)
- Faculty Publications (474)
Show Results For
-
All HBS Web
(1,003)
- Faculty Publications (474)
Auto →
- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted...
View Details
Keywords:
Growth and Development Strategy;
Price;
Risk and Uncertainty;
Problems and Challenges;
Network Effects;
Partners and Partnerships;
Information Technology;
Business Model;
Investment Return;
Auto Industry;
Auto Industry;
United States
Eisenmann, Thomas R., and Alastair Brown. "Satellite Radio." Harvard Business School Case 802-175, March 2002. (Revised November 2003.)
- February 2002 (Revised October 2005)
- Case
BMWFilms
By: Youngme E. Moon and Kerry Herman
Jim McDowell, VP of marketing at BMW North America, is debating how to follow up the success of his latest marketing campaign, "BMWFilms." This campaign features five short films for the Internet, directed by some of the hottest young directors in Hollywood. By all...
View Details
Keywords:
Consumer Behavior;
Internet and the Web;
Marketing Strategy;
Film Entertainment;
Innovation and Invention;
Auto Industry;
North and Central America
Moon, Youngme E., and Kerry Herman. "BMWFilms." Harvard Business School Case 502-046, February 2002. (Revised October 2005.)
- February 2002 (Revised April 2011)
- Case
The Future of Hybrid Electric Vehicles
By: John T. Gourville, Alice Tzou and David Lane
Set in 2002, this case looks at the potential for hybrid electric vehicles in the United States. Looks at the pressures on the automotive industry to produce a commercially viable, environmentally friendly vehicle and the consumer behavior surrounding purchase of those...
View Details
Keywords:
Technological Innovation;
Marketing Strategy;
Consumer Behavior;
Environmental Sustainability;
Technology Adoption;
Auto Industry;
United States
Gourville, John T., Alice Tzou, and David Lane. "The Future of Hybrid Electric Vehicles." Harvard Business School Case 502-025, February 2002. (Revised April 2011.)
- October 2001
- Supplement
BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design
By: Stefan H. Thomke
Chris Bangle describes how BMW is trying to reduce its development time by half with the aid of computer-aided technologies. To leverage these technologies in the very competitive automotive industry, he talks about how BMW is faced with the challenges of changing its...
View Details
Keywords:
Interpersonal Communication;
Management Practices and Processes;
Time Management;
Product Development;
Organizational Change and Adaptation;
Problems and Challenges;
Competition;
Information Technology;
Auto Industry
Thomke, Stefan H. "BMW AG: The Digital Auto Project-An Interview With Chris Bangle, Head of Global Design." Harvard Business School Video Supplement 602-802, October 2001.
- October 2001 (Revised August 2005)
- Case
Zipcar
By: Myra M. Hart and Wendy Carter
Provides a detailed description of the processes and tasks associated with creating a new venture in an emerging industry (subscription car-sharing for urban dwellers). Chronicles the entrepreneur's concept development, industry analysis, market research, identity...
View Details
- July 2001 (Revised February 2003)
- Case
Recall 2000: Bridgestone Corp. (A)
By: Lynn S. Paine
In September 2000, the president of Bridgestone-Firestone, the U.S. subsidiary of Japan's Bridgestone Corp., was invited to appear before a U.S. congressional subcommittee investigating the August 2000 recall of more than 6.5 million tires made by the subsidiary. The...
View Details
Keywords:
History;
Crisis Management;
Business Processes;
Cross-Cultural and Cross-Border Issues;
Auto Industry;
Auto Industry;
Auto Industry;
Japan;
United States
Paine, Lynn S. "Recall 2000: Bridgestone Corp. (A)." Harvard Business School Case 302-013, July 2001. (Revised February 2003.)
- July 2001 (Revised September 2001)
- Case
Recall 2000: Bridgestone Corp. (B)
By: Lynn S. Paine
Supplements the (A) case. A rewritten version of an earlier supplement.
View Details
Paine, Lynn S. "Recall 2000: Bridgestone Corp. (B)." Harvard Business School Case 302-014, July 2001. (Revised September 2001.)
- June 2001 (Revised April 2004)
- Case
Innovation at Progressive (B): Homeowners Insurance
By: Frances X. Frei and Hanna Rodriguez-Farrar
Analyzes whether Progressive, strictly an auto insurer, should enter the home owner's insurance market. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the home owner's insurance industry.
View Details
Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (B): Homeowners Insurance." Harvard Business School Case 601-138, June 2001. (Revised April 2004.)
- June 2001 (Revised May 2002)
- Case
Innovation at Progressive (C): Auto Repair
By: Frances X. Frei and Hanna Rodriguez-Farrar
Analyzes whether Progressive should enter the auto repair industry. The critical decision is whether the competencies that made Progressive succeed in the auto insurance industry can translate to the auto repair industry.
View Details
Keywords:
Market Entry and Exit;
Innovation and Invention;
Auto Industry;
Auto Industry;
Auto Industry
Frei, Frances X., and Hanna Rodriguez-Farrar. "Innovation at Progressive (C): Auto Repair." Harvard Business School Case 601-139, June 2001. (Revised May 2002.)
- Article
Managing Digital Design at BMW
By: Stefan Thomke
Thomke, Stefan. "Managing Digital Design at BMW." Special Issue on The Human Dimensions of Managing Digital Design. Design Management Journal 12, no. 2 (Spring 2001): 20–28.
- March 2001
- Case
Firestone/Ford Tire Controversy (B), The
By: V.G. Narayanan and Roger Orosman Nieves
Supplements the (A) case.
View Details
Keywords:
Auto Industry
Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy (B), The." Harvard Business School Case 101-087, March 2001.
- January 2001 (Revised March 2002)
- Case
Ford Motor Company's Value Enhancement Plan
By: Andre F. Perold
In April 2000, Ford Motor Co. announced a shareholder Value Enhancement Plan (VEP) to significantly recapitalize the firm's ownership structure. Ford had accumulated $23 billion in cash reserves and under the VEP would return as much as $10 billion of this cash to...
View Details
Keywords:
Restructuring;
Forecasting and Prediction;
Capital Structure;
Cash;
Financial Liquidity;
Policy;
Business and Shareholder Relations;
Value;
Auto Industry
Perold, Andre F. "Ford Motor Company's Value Enhancement Plan." Harvard Business School Case 201-079, January 2001. (Revised March 2002.)
- October 2000 (Revised March 2001)
- Case
Firestone/Ford Tire Controversy, The (A)
By: V.G. Narayanan and Roger Orosman Nieves
Examines the high-profile Firestone/Ford product recall/investigation that took place in the summer of 2000. Focuses on the management of supplier relationships and incentives.
View Details
Keywords:
Knowledge Sharing;
Supply Chain Management;
Motivation and Incentives;
Crisis Management;
Corporate Accountability;
Product;
Service Operations;
Auto Industry
Narayanan, V.G., and Roger Orosman Nieves. "Firestone/Ford Tire Controversy, The (A)." Harvard Business School Case 101-034, October 2000. (Revised March 2001.)
- October 2000
- Teaching Note
CarPoint in 1999 TN
By: Thomas R. Eisenmann and Gillian Morris
Teaching Note for (9-800-328).
View Details
Keywords:
Auto Industry
- September 2000 (Revised September 2005)
- Case
New Beetle, The
By: Rajiv Lal and Nilanjana R. Pal
Volkswagen of America introduced the New Beetle at the Detroit auto show in January 1998 to rave reviews from the automobile press and industry gurus. Elisabeth Vanzura, marketing director of Volkswagen American had the challenging task of converting this enthusiasm to...
View Details
Keywords:
Decisions;
Leadership;
Marketing;
Marketing Communications;
Product Positioning;
Market Entry and Exit;
Sales;
Auto Industry;
United States
Lal, Rajiv, and Nilanjana R. Pal. "New Beetle, The." Harvard Business School Case 501-023, September 2000. (Revised September 2005.)
- August 2000 (Revised November 2001)
- Case
Edmunds.com (A)
By: Stephen P. Bradley and Christina Akers
Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful...
View Details
Keywords:
Growth and Development Strategy;
Business Strategy;
Success;
Product Positioning;
Partners and Partnerships;
Competitive Advantage;
Auto Industry;
Auto Industry
Bradley, Stephen P., and Christina Akers. "Edmunds.com (A)." Harvard Business School Case 701-025, August 2000. (Revised November 2001.)
- July 2000
- Teaching Note
GM Powertrain TN
By: Amy C. Edmondson and Naomi Atkins
Teaching Note for (9-698-008).
View Details
- June 2000 (Revised December 2001)
- Case
Performance Pay at Safelite Auto Glass (B)
By: Brian J. Hall, Edward Lazear and Carleen Madigan
Supplements the (A) case.
View Details
Keywords:
Motivation and Incentives;
Performance Productivity;
Change;
Compensation and Benefits;
Auto Industry;
Auto Industry
Hall, Brian J., Edward Lazear, and Carleen Madigan. "Performance Pay at Safelite Auto Glass (B)." Harvard Business School Case 800-292, June 2000. (Revised December 2001.)
- June 2000 (Revised December 2001)
- Case
Performance Pay at Safelite Auto Glass (A)
By: Brian J. Hall, Edward Lazear and Carleen Madigan
Describes a company's changing of its compensation and incentive plan. In particular, it shows how a change from hourly pay to piece rate pay (for windshield installers) affected productivity, pay, and turnover.
View Details
Keywords:
Motivation and Incentives;
Performance Productivity;
Change;
Compensation and Benefits;
Auto Industry;
Auto Industry
Hall, Brian J., Edward Lazear, and Carleen Madigan. "Performance Pay at Safelite Auto Glass (A)." Harvard Business School Case 800-291, June 2000. (Revised December 2001.)