Publications

February 2008
Teaching Note

Innovation at Timberland: Thinking Outside the Shoe Box (TN)

By: Rosabeth Moss Kanter and Matthew Bird

Teaching Note for [306064]. View Details

Keywords: Innovation and Invention; Organizational Culture; Sales; Customer Value and Value Chain; Brands and Branding; Expansion; Growth and Development Strategy; Apparel and Accessories Industry

01 Dec 2007
News

The Wise Men

complex chain of events, individuals, transactions, and products that feed the world. Until his retirement in 1997, Goldberg had taught many thousands of MBA and Executive Education students and was the author, coauthor, or editor of more... View Details

Keywords: Garry Emmons;Julia Hanna

April 1995 (Revised April 1995)
Case

Pillsbury: Customer Driven Reengineering

By: Robert S. Kaplan

Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details

Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

February 2003 (Revised March 2007)
Case

Internet Customer Acquisition Strategy at Bankinter

By: Francisco de Asis Martinez-Jerez, V.G. Narayanan and Lisa Brem

Bankinter, a relatively small Spanish bank, has a large presence as an Internet financial services provider. Leading the way to profitability through the Internet will give Bankinter a major competitive advantage over the larger, more established Spanish banks. Ann... View Details

Keywords: Customer Relationship Management; Internet and the Web; Activity Based Costing and Management; Customer Value and Value Chain; Banks and Banking; Banking Industry; Spain

02 Jul 2024
Blog Post

Climate Story #19: Nicole Neeman Brady (MBA 2008): The Critical Role of Business in Tackling Water Challenges

business of water.” She serves as an advisor to Climate Story #18 Tom Ferguson’s Burnt Island Ventures and the water accelerator, ImagineH20. She agreed with Tom’s list of water industry investment opportunities: "sanitation, water pipe... View Details

February 5, 2009
Comment

In Praise of Marketing

By: John A. Quelch

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other... View Details

Keywords: Marketing; Consumer Loyalty; Local Vs. Global Branding; Multi-national Brands; Misleading and Fraudulent Advertising; Customer Value and Value Chain; Customer Satisfaction; Globalized Economies and Regions; Cross-Cultural and Cross-Border Issues; Multinational Firms and Management; Globalized Markets and Industries; Brands and Branding; Marketing Communications; Marketing Strategy; Product Positioning

Read Now

15 May 2013
Research & Ideas

From McRibs to Maseratis: The Power of Scarcity Marketing

KFC pulled the sandwich off the menu across most of Canada. This move may seem strange in an industry where a pivotal goal—in the words of Coca-Cola's long-standing mantra—is to be "within an arm's reach of desire." According to... View Details

Keywords: Re: Michael I. Norton

01 Sep 2009
First Look

First Look: September 1

of capital within an economy. The theory predicts that GAAP's principal focus, as shaped by the demand for and supply of financial information, is on the use of the income statement and balance sheet for performance measurement and... View Details

Keywords: Martha Lagace

23 Jan 2007
First Look

First Look: January 23, 2007

service industry such as commercial banking. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707485 Shahla Nawabi: Reconstructing Afghanistan Harvard Business School Case 807-023 Explores the strategies... View Details

Keywords: Martha Lagace

01 Jun 2010
News

Michael Depatie

larger chains seem to be adopting some of the distinctive, personal touches that characterize boutique hotels like Kimpton. Yes, what was once a fairly small niche has become a legitimate segment of the industry. The big View Details

Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

01 Dec 2007
News

Faculty Books

also knows its people, suppliers, customers, and future direction. Bower describes the inside outsider’s attributes and reveals how to recruit, nurture, and promote this special type of leader. With a healthy supply of qualified internal... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

13 Jul 2016
News

From Money to Ministry

Admiral Norvell Ward, who commanded a fleet of 52 supply ships deployed in the Gulf of Tonkin, supporting US troops in Vietnam. It was there that he observed a tragedy that only added to a series of hints at what would become his later... View Details

Keywords: Margie Kelley

13 Apr 2010
First Look

First Look: April 13

by deviating frequently and in predictable ways from the recommendations offered by a centralized capacity planning model. Finally, we document that these discretionary capacity supply decisions exhibit a strong learning effect whereby... View Details

Keywords: Martha Lagace

October 1987 (Revised October 1998)
Case

CVD, Inc. vs. A.S. Markham Corp. (A)

Describes the legal odyssey of two engineers who left their old employer to start a company that was directly competitive. The issues include employment contracts, technology licenses, antitrust, trade secrets, and confidential information. Provides a good opportunity... View Details

Keywords: Business Strategy; Human Resources; Contracts; Knowledge Use and Leverage; Intellectual Property; Ethics; Legal Liability; Business Startups; Monopoly