Publications

Profile

Omowale Casselle

because they have exhausted all other possibilities and have now escalated to me so I can make a decision. Knowing that decisions have consequences View Details

Keywords: Technology; Consumer Products

August 2002 (Revised August 2003)
Case

Electronic Arts Introduces The Sims Online

By: Youngme E. Moon

Electronic Arts (EA), the world's largest independent game publisher, is preparing to launch an online, subscription-based version of the most popular PC game in history: The Sims. The new game is called "The Sims Online" and it differs from the original game in two... View Details

Keywords: Fair Value Accounting; Decision Making; Price; Product Launch; Market Entry and Exit; Internet; Entertainment and Recreation Industry

March 2022
Supplement

Winning Business at Russell Reynolds (B)

By: Ethan Bernstein and Cara Mazzucco

In an effort to make compensation drive collaboration, Russell Reynolds Associates’ (RRA) CEO Clarke Murphy sought to re-engineer the bonus system for his executive search consultants in 2016. As his HR analytics guru, Kelly Smith, points out, that risks upsetting–and... View Details

21 Apr 2016
Cold Call Podcast

Walmart: Changing the World for Better or Worse?

Keywords: Re: Rebecca M. Henderson

25 Aug 2015
First Look

First Look Tuesday

decades about how and why people make the moral decisions they do. In this review, we explain how intuition, affect, physiology, and identity... View Details

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

given the issue new visibility alongside Al Gore's Nobel Peace Prize. At the same time, it raised some eyebrows among investment analysts who asked what sustainability has to do with Google's core business of making the world's... View Details

Keywords: by Jim Heskett

March 2023
Teaching Note

Ransomware Attack at Colonial Pipeline Company

By: Suraj Srinivasan and Li-Kuan Ni

Teaching Note for HBS Case No. 123-069. On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth... View Details

27 Apr 2016
News

Health Care Takes Center Stage at Finale of New Venture Competition

September 2020 (Revised July 2022)
Teaching Note

Algorithmic Bias in Marketing

By: Ayelet Israeli and Eva Ascarza

Teaching Note for HBS No. 521-020. This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and... View Details

Keywords: Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Decision Making; Ethics; Customer Relationship Management; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

October 1982
Supplement

Ideal Standard France: Pat Paterson, Video

By: Christopher A. Bartlett

A two-part taped interview with Pat Paterson. Paterson describes the action he took in dealing with his company's profit problems, then talks about the outcome. His decision to dismiss 1,500 workers may have accelerated the company's bankruptcy. View Details

Keywords: Decisions; Insolvency and Bankruptcy; Profit; Resignation and Termination; Outcome or Result; Problems and Challenges

Article

The Critical Role of Second-order Normative Beliefs in Predicting Energy Conservation

By: Jon M. Jachimowicz, Oliver P. Hauser, Julia D. O'Brien, Erin Sherman and Adam D. Galinsky

Sustaining large-scale public goods requires individuals to make environmentally friendly decisions today to benefit future generations. Recent research suggests that second-order normative beliefs are more powerful predictors of behaviour than first-order personal... View Details

Keywords: Climate Change; Energy; Environmental Sustainability; Household; Behavior; Values and Beliefs; Forecasting and Prediction

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2008
Chapter

Life-Cycle Funds

By: Luis M. Viceira

The U.S. retirement system has experienced a substantial transformation in recent years. It has evolved from a system in which employees relied mainly on Social Security and professionally managed defined benefit (DB) pension plans sponsored by their employers to... View Details

Keywords: Retirement; Personal Finance; Investment Funds; Compensation and Benefits; United States

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July 2005
Case

Freemark Abbey Winery (Abridged)

Freemark Abbey must decide whether to harvest in view of the possibility of rain. Rain could damage the crop but delaying the harvest would be risky. On the other hand, rain could be beneficial and greatly increase the value of the resulting wine. This decision is... View Details

Keywords: Plant-Based Agribusiness; Forecasting and Prediction; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry

23 Dec 2009
Working Paper Summaries

The Global Agglomeration of Multinational Firms

Keywords: by Laura Alfaro & Maggie Chen

March 2008 (Revised June 2008)
Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

Program

Competing in the Age of AI—Virtual

can provide wide-ranging insights into your business challenges and career decisions Who Should Attend Decision-makers, leaders, and individual contributors at both established... View Details

September 2018
Article

What Does It Take to Change an Editor's Mind? Identifying Minimally Important Difference Thresholds for Peer Reviewer Rating Scores of Scientific Articles

By: Michael Callaham and Leslie John

Study objective—We define a minimally important difference for the Likert-type scores frequently used in scientific peer review (similar to existing minimally important differences for scores in clinical medicine). To our knowledge, the magnitude of score change... View Details

Keywords: Information Publishing; Journals and Magazines; Science; Decision Making