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Show Results For
- All HBS Web
(9,645)
- People (41)
- News (3,167)
- Research (4,038)
- Events (39)
- Multimedia (153)
- Faculty Publications (2,810)
- October 2019 (Revised February 2023)
- Case
Gupta Media: Performance Marketing in the Digital Age
By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
Rangan, V. Kasturi, and Courtney Han. "Gupta Media: Performance Marketing in the Digital Age." Harvard Business School Case 520-031, October 2019. (Revised February 2023.)
- 25 Jun 2020
- Blog Post
Harvard Business School Class of 2021 Student Profiles
Health Care Club, Co-President, PRIDE Club, Soccer Club, Tech Club, Management Consulting Club Christina Byrd “While working on cross-functional and strategic initiatives at Uber,” says Christina, “I realized how important it was to speak the language of any role in... View Details
- Web
Career Re-Entry & Flexible Work - Alumni
hire from the high caliber pool of professionals returning to work after a career break. iRelaunch supports a community of over 110,000 professionals in all stages of returning to work after career breaks from one to over 20 years with a... View Details
- Fast Answer
Suggested Resources: Israel - Hamas War
The resources below have been selected by Baker librarians to help members of our community learn more about the conflict. The list attempts to incorporate a wide range of perspectives to enable the reader to form their own... View Details
- 01 Jun 2024
- News
Quantum Leap
“This is the first new kind of computer in 75 years,” says John Levy (MBA 1979), CEO of the quantum computing startup SEEQC. “And we’re building it on a chip!” Strolling through his company’s design and testing facility in Elmsford, New York, Levy looks less like a... View Details
- Web
Nonprofit Board Service - Alumni
Careers Nonprofit Board Service Careers Nonprofit Board Service Nonprofit board service is an exceptional way for HBS alumni to meaningfully contribute to communities and issues that are meaningful. HBS Career & Professional Development... View Details
- Web
Social Enterprise - Faculty & Research
institutional development influences the extent to which CSR communications are symbolically decoupled from substantive CSR activities. Our database includes all CSR reports issued by the approximately 1,600 publicly listed Chinese firms... View Details
- Web
Dean Srikant Datar Statements & Speeches | About
Garber’s message to the Harvard community earlier this week reflected on the disorienting tension the University recently has faced, recognized Claudine Gay’s service and leadership, and urged us to rededicate ourselves to free inquiry... View Details
- 29 Mar 2011
- Working Paper Summaries
Risky Trust: How Multi-entity Teams Develop Trust in a High Risk Endeavor
Keywords: by Faaiza Rashid & Amy C. Edmondson
- Teaching Interest
Overview
By: Peter Tufano
Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
- Research Summary
Overview
Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details
- September–October 2024
- Article
How AI Can Power Brand Management
By: Julian De Freitas and Elie Ofek
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details
Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships
De Freitas, Julian, and Elie Ofek. "How AI Can Power Brand Management." Harvard Business Review 102, no. 5 (September–October 2024): 108–114.
- April 2024
- Article
An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity
By: Anne-Claire Pache, Julie Battilana and Channing Spencer
Hybrid organizations must sustainably attend to multiple goals embedded in different institutional spheres. Past research has highlighted the value for hybrids in recruiting board members representing different logics to avoid attentional drifts; yet, diverse boards... View Details
Pache, Anne-Claire, Julie Battilana, and Channing Spencer. "An Integrative Model of Hybrid Governance: The Role of Boards in Helping Sustain Organizational Hybridity." Academy of Management Journal 67, no. 2 (April 2024): 437–467.
- July 2020
- Teaching Note
COVID-19: The Global Shutdown
By: Laura Alfaro and Sarah Jeong
In the first months of 2020, a pandemic overwhelmed the world. COVID-19, commonly known as the coronavirus, spread from China and created a severe public health emergency across countries. While an immediate fear of the disease’s impact on human life permeaacted... View Details
- 2011
- Other Unpublished Work
Aligning Collective Production with Demand: Evidence from Wikipedia
Economic markets align supply and demand through prices. However, many social phenomena lack pricing to inform producers about consumer demand. This can lead to the over- or under-production of certain goods and services. In this paper, I propose a social mechanism... View Details
Gorbatai, Andreea Daniela. "Aligning Collective Production with Demand: Evidence from Wikipedia." 2011.
- May 8, 2020
- Article
Lead Your Team Into a Post-Pandemic World
By: Hubert Joly
The unprecedented COVID-19 pandemic has tested leaders, especially as it relates to how they lead their workers. As the crisis goes on, many that the author has spoken with have begun to frame it around three distinct phases: The Shelter-in-Place Phase, the Re-opening... View Details
Joly, Hubert. "Lead Your Team Into a Post-Pandemic World." Harvard Business Review Digital Articles (May 8, 2020).
- 08 Mar 2019
- Research & Ideas
Seven Negotiation Lessons from Amazon's HQ Disaster in Queens
thwarting the confident protagonists of an apparently popular project. Actively monitor local currents and cross-currents of opinion. Reportedly, Amazon did not hire a single New Yorker to continuously engage with community groups to... View Details
- 01 Dec 2023
- News
A More Accommodating Approach
Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
- Web
Seminars & Conferences - Faculty & Research
Technology & Operations Management Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students More Local Events Local Community Events Harvard Wyss institute- upcoming events Berkman Center for Internet and... View Details