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Show Results For
- All HBS Web
(9,660)
- People (41)
- News (3,167)
- Research (4,038)
- Events (39)
- Multimedia (153)
- Faculty Publications (2,810)
- December 2020
- Article
Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s
By: Sabine Pitteloud
During the last decade, we have seen an increased opposition to globalization. Within this wave of criticism, firms and more specifically multinational corporations have been major targets, accused of multiple wrongdoings, such as social dumping, fiscal evasion, job... View Details
Keywords: Multinationals; Guidelines; Lobbying; Business History; Multinational Firms and Management; Governing Rules, Regulations, and Reforms; Global Range; Switzerland
Pitteloud, Sabine. "Unwanted Attention: Swiss Multinationals and the Creation of International Corporate Guidelines in the 1970s." Special Issue on Multinational Corporations and the Politics of International Trade. Business and Politics 22, no. 4 (December 2020).
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 16 Mar 2009
- Working Paper Summaries
Running Out of Numbers: Scarcity of IP Addresses and What To Do About It
- Web
Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy - Recruiting
there might be.” HBS also added to the rich fabric of relationships Leahy has built over the years that have helped her continue to learn and grow. “At HBS I built lifelong friendships. It was a community that exposed me to so many... View Details
- Portrait Project
Alan Xie
by someone else’s Yellow Peril. I signed my oath of office wielding the collective hopes of a generation of immigrants, forcing us ceaselessly forward into a more inclusive future. Representing my community is my moral imperative. I have... View Details
- 14 Sep 2021
- Blog Post
Top 5 Myths About HBS
supportive this community is. This is probably one of the safest, most supporting communities I've ever existed in. There are a lot of different things that help to facilitate collaboration. Academically,... View Details
- Web
Women’s Leadership Summit - Alumni
community of HBS graduates and gain insights and inspiration to enhance and transform our daily lives. The Summit featured a keynote address from Nobel Prize Laureate and Harvard faculty member Professor Claudia Goldin , a leading... View Details
- Web
Myth Busting: Financial Aid for 2+2 Students - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- Web
HBS Veteran Spotlight: Lindsey Chrismon (MBA 2025) - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- Web
Business Fundamentals Course - CORe | HBS Online
real-world business scenarios alongside a global community of peers through our Active, Social, Case-Based learning model. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official... View Details
- May 2009 (Revised January 2011)
- Case
HubSpot: Inbound Marketing and Web 2.0
By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.)
- Web
Resources - Christensen Center for Teaching & Learning
including information specifically for companies on the benefits of participating and confidentiality of materials. Writing Teaching Notes for Cases 1993 Teaching Notes: Communicating the Teacher's Wisdom by James Austin Sets forth the... View Details
- Web
My HBS Financial Aid Story: Why I Chose to Invest in My Future - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st... View Details
- May–June 2018
- Article
The Surprising Power of Questions
By: Alison Wood Brooks and Leslie K. John
Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details
Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness
Brooks, Alison Wood, and Leslie K. John. "The Surprising Power of Questions." Harvard Business Review 96, no. 3 (May–June 2018): 60–67.
- 28 Apr 2015
- First Look
First Look: April 28
an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
- 14 Sep 2020
- Research & Ideas
You're Right! You Are Working Longer and Attending More Meetings
to keep working from home part of the time after COVID-19 abates, researchers are probing how virtual interaction might reshape organizations. In the first large-scale analysis of digital communication early in the crisis, the team—Sadun;... View Details
Keywords: by Danielle Kost
- March 2023 (Revised April 2023)
- Case
Independent Governance of Meta’s Social Spaces: The Oversight Board
Julie Owono is a member of the Oversight Board, an outside entity with the authority to make binding decisions on tricky moderation questions for Meta's companies. She considers the Board's impact, and its future. View Details
Keywords: Business and Government Relations; Social Media; Fairness; Governing and Advisory Boards; Communications Industry; Communications Industry
Shapiro, Jesse M., Natalia Rigol, Benjamin N. Roth, and William R. Kerr. "Independent Governance of Meta’s Social Spaces: The Oversight Board." Harvard Business School Case 823-111, March 2023. (Revised April 2023.)
- 22 Aug 2005
- Research & Ideas
Restoring a Global Economy, 1950–1980
of the process of reducing trade barriers and a limitation on it. The European Economic Community (later known as the EC, and, from 1993, the European Union) was formed in 1957, and initially consisted of six Western European countries.... View Details
Keywords: by Geoffrey Jones
- 08 Oct 2020
- Research & Ideas
Keep Your Weary Workers Engaged and Motivated
personality. Zoom fatigue is real. Not all bonding has to be in the moment. Take advantage of asynchronous communication with a page or Slack channel for sharing recipes, articles, and snapshots. The leveling effect of remote work may... View Details
Keywords: by Boris Groysberg and Robin Abrahams
- 21 Aug 2020
- Blog Post
Pursuing a JD/MBA Joint Degree
Students enrolled in the HBS/HLS four-year joint degree program come from a wide variety of backgrounds. Many are interested in pursuing careers that operate at the intersection of business and law, and they seek to utilize the resources that are offered throughout the... View Details