Publications

March 2024 (Revised May 2024)
Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort

In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details

Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry

01 Aug 2002
News

HBS Business Plan Contest Keeps Entrepreneurial Spirit Alive

evaluating new business ventures. This year, thirty teams submitted business plans to be judged by a distinguished panel of business leaders,... View Details

04 Feb 2020
News

In Harmony

One spring day in 1983, Mark Weinstein (MBA 1981) sat down in his Watergate Tower office at Strategic Planning Associates in Washington, DC, looked out at the Kennedy Center,... View Details

Keywords: Maureen Harmon

March 2008 (Revised November 2008)
Case

Databank in Africa

By: Jordan Siegel and Yi Kwan Chu

This case tackles issues of regional strategy and strategic institutional arbitrage. Databank is a financial services firm designing its regional strategy for Africa and seeking to benefit from institutional arbitrage. View Details

Keywords: Developing Countries and Economies; Local Range; Emerging Markets; Service Operations; Business Strategy; Financial Services Industry; Africa

2017
Chapter

Entrepreneurship, Policy, and the Geography of Wind Energy

By: Geoffrey Jones

This study examines the geography of the global wind energy industry before 2000. Between 1980 and 2000, the global generating capacity of wind power grew from 13 megawatts to 17,400 megawatts, but two-thirds of that capacity was in Denmark, Germany, Spain, and the... View Details

Keywords: Wind Power; Business And Government; Renewable Energy; Entrepreneurship; Geography; Business and Government Relations; Policy; Business History; Energy Industry; Green Technology Industry; Asia; Europe; United States

Find at Harvard

December 2009
Article

Negotiation? Auction? A Deal Maker's Guide

By: Guhan Subramanian

What's the best way to buy or sell an asset? Should you hold an auction and accept the most attractive offer? Or should you identify the most likely prospects and negotiate with them privately? Auctions became increasingly popular after the internet opened wide the... View Details

Keywords: Assets; Auctions; Market Transactions; Negotiation; Strategy; Decision Choices and Conditions

Find at Harvard

01 Oct 1998
News

A Community Investment

the HBS Initiative on Social Enterprise, which focuses its teaching, research, and collaborative efforts on nonprofit organizations, other private social-purpose enterprises, and the role of business leadership View Details

Web

Nonprofit Strategy & Governance | Social Enterprise | Harvard Business School

her client’s philanthropy project and its mediocre performance. RPA was a... One Way to Help Employees Build Emergency Savings By: Timothy Flacke and Peter Tufano May 14, 2024 | Harvard View Details

31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

More than three in four Fortune 500 companies justify their workforce diversity, equity and inclusion (DEI) efforts by making the business case. It sounds like this: By making our workforce more diverse,... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

August 2013 (Revised July 2014)
Case

Coffee Wars in India: Café Coffee Day Takes On the Global Brands

By: David B. Yoffie and Tanya Bijlani

Café Coffee Day (CCD) is contemplating how to respond to the entry of Starbucks into the Indian coffee chain market. The case study describes the emergence of CCD as the leading coffee chain in India, with over 1,400 cafes in India. In early 2013, Starbucks, the... View Details

Keywords: Strategy; Competitors; Competition; Market Entry and Exit; Retail Industry; India

fall 2008
Article

Typosquatting: Unintended Adventures in Browsing

By: Benjamin Edelman

"Typosquatting" is the practice of registering domain names, identical to or confusingly similar to trademarks and famous names, in hopes that users will accidentally request these sites—whereupon they will receive, typically, advertisements. This piece presents the... View Details

Keywords: Web; Advertising; Business Model; Lawsuits and Litigation; Profit; Practice

21 Nov 2011
Working Paper Summaries

Caste and Entrepreneurship in India

Keywords: by Lakshmi Iyer, Tarun Khanna & Ashutosh Varshney

13 Dec 2018
Blog Post

Working at the Intersection of Business and Environment

To date, we’ve assembled alumni panels in San Francisco, Miami, Washington DC, and New York with events coming up in Boston, Chicago, and Los Angeles. You can check out a video... View Details

September 2024
Case

Barbie: Reviving a Cultural Icon at Mattel (Abridged)

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to decades of... View Details

Keywords: Gender; Intellectual Property; Brands and Branding; Marketing Strategy; Public Opinion; Business Strategy; Entertainment and Recreation Industry; Motion Pictures and Video Industry

November–December 2018
Article

Online Network Revenue Management Using Thompson Sampling

By: Kris J. Ferreira, David Simchi-Levi and He Wang

We consider a network revenue management problem where an online retailer aims to maximize revenue from multiple products with limited inventory constraints. As common in practice, the retailer does not know the consumer's purchase probability at each price and must... View Details

Keywords: Online Marketing; Revenue Management; Revenue; Management; Marketing; Internet and the Web; Price; Mathematical Methods