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  • September 2010 (Revised April 2012)
  • Case

Better World Books

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas J. Steenburgh
Better World Books, a young start-up, provides a socially conscious alternative to Amazon, collecting and selling used books to keep them out of the waste stream, while donating a portion of their profits to support global literacy efforts. The case presents an... View Details
Keywords: Business Model; For-Profit Firms; Marketing Strategy; Social Marketing; Corporate Social Responsibility and Impact; Public Opinion; Social Issues; Online Technology; Retail Industry
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    Ray A. Goldberg

    A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

    ... View Details

    Keywords: agribusiness; agriculture; fast food; food; food processing; forest products; grocery; high technology; information; restaurant; retailing; soft drink; textiles; tobacco; transportation; wholesale; wine
    • 17 Jan 2013
    • News

    Here, there and everywhere

    • January 2013 (Revised March 2017)
    • Case

    CloudFlare, Inc.: Running Hot?

    By: Thomas R. Eisenmann and Alex Godden
    In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details
    Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California
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    • 03 Dec 2014
    • News

    12 ideas for making Boston more inclusive

    • 14 Apr 2015
    • News

    The Type of Socially Responsible Investments That Make Firms More Profitable

    • 12 Jul 2019
    • News

    Can Apprenticeships Keep Up With The Kardashians?

    • January 2021
    • Case

    Bespoken Spirits: Disrupting Distilling

    By: Benjamin C. Esty and Daniel Fisher
    On October 7, 2020, Bespoken Spirits publicly announced it had received $2.6 million of seed funding for its “sustainable maturation process,” a process that could produce award-winning whiskeys in just days rather than years using a novel technology and data science. ... View Details
    Keywords: Business Ventures; Business Strategy; Competitive Advantage; Disruption; Entrepreneurship; Environmental Sustainability; Cash Flow; Disruptive Innovation; Innovation Strategy; Brands and Branding; Business Model; Consumer Products Industry; Food and Beverage Industry; Service Industry; United States; California
    Related
    • 19 Feb 2018
    • Sharpening Your Skills

    Amazoned: Is Any Industry Safe?

    With Amazon’s Low-Retention HR Strategy? Does Amazon's "only the strongest survive" employee-retention policy make for a better company or improved customer relationships? Attention Medical... View Details
    Keywords: by Sean Silverthorne; Retail
    • May 2011
    • Article

    The Best Way to Name Your Product 2.0

    By: Marco Bertini, John Gourville and Elie Ofek
    Although there's ample research to guide marketers in naming new products, little of it has addressed follow-on offerings, even though these make up the bulk of new products in many industries. Companies have two basic strategies to choose from. They can stick with a... View Details
    Keywords: Product Development; Management; Brands and Branding; Strategy
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    • 31 Oct 2007
    • HBS Case

    Climate Change Puts Heat on GMs

    What is the responsibility of business regarding social issues? And how does that jibe with maximizing profits? In "UBS and Climate Change—Warming Up to Global Action?" Associate Professor Felix Oberholzer-Gee and Professor Forest Reinhardt present the... View Details
    Keywords: by Julia Hanna; Energy; Utilities

      William C. Kirby

      William C. Kirby is T. M. Chang Professor of China Studies at Harvard University and Spangler Family Professor of Business Administration at the Harvard Business School. He is a Harvard University Distinguished Service Professor. He serves as Chairman of the Harvard... View Details

      Keywords: education industry; wine
      • 15 Oct 2014
      • News

      Thumbs up, down for mobile manicures

      • July 2010 (Revised November 2011)
      • Supplement

      Zensar: The Future of Vision Communities (B)

      By: David A. Garvin and Rachna Tahilyani
      Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details
      Keywords: Strategic Planning; Leadership Style; Employee Relationship Management; Decision Choices and Conditions; Information Technology; Collaborative Innovation and Invention; Business or Company Management; Expansion; Information Technology Industry; India
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        Joseph B. Fuller

        Joseph Fuller is a Professor of Management Practice in General Management and co-leads the school’s initiative, Managing the Future of Work. He currently teaches the Becoming a General Manager course in the second year of the MBA program and formerly headed The... View Details

          Roy D. Shapiro

          Roy D. Shapiro is the Philip Caldwell Professor of Business Administration at the Harvard University Graduate School of Business Administration.  He is currently the faculty co-chair of the School's Technology and Operations Management Unit... View Details

          • August 1992
          • Case

          Johnson & Johnson in the 1990s

          Describes the major challenges facing Ralph Larsen, CEO of Johnson & Johnson since 1989, as he strives to maintain the company's decentralized management structure and at the same time keep the company competitive in the 1990s. View Details
          Keywords: Business or Company Management; Organizational Structure; Consumer Products Industry
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          • 12 Jul 2016
          • News

          Public programs are ‘good economic bets’

          • January–February 2018
          • Article

          More than a Paycheck: How to Create Good Blue-Collar Jobs in the Knowledge Economy

          By: Dennis Campbell, John Case and Bill Fotsch
          Fifty years ago a good blue-collar job was with a large manufacturer such as General Motors or Goodyear. Often unionized, it paid well, offered benefits, and was secure. But manufacturing employment has steadily declined, from about 25% of the U.S. labor force in 1970... View Details
          Keywords: Jobs and Positions; Employee Ownership; Profit Sharing; Organizational Culture
          Related
          • 16 May 2023
          • HBS Case

          How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

          Instead, when the company wouldn’t pay them for their lunch hour, they intentionally scheduled deliveries to show up midday, when there wasn’t anyone working to receive them, sabotaging the project. “Top View Details
          Keywords: by Avery Forman