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All HBS Web
(4,183)
- People (10)
- News (853)
- Research (2,804)
- Events (21)
- Multimedia (9)
- Faculty Publications (1,416)
- 05 Mar 2013
- First Look
First Look: March 5
focuses on scaling a venture's sales process and provides a methodology for identifying core customers and some implications for governance criteria and potential product changes as well as sales management....
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Sean Silverthorne
- 01 Mar 2012
- News
Putting Ghosts to Rest
the right inputs to grow more and access the right markets to sell more. Co-ops are one way to do this (form a group to access credit for inputs and sell products in bulk), but they are notoriously messy and hard to sustain. There are...
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- October 2020 (Revised November 2023)
- Case
COVID-19 Testing at Everlywell
By: Jeffrey J. Bussgang and Olivia Hull
In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the...
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Keywords:
Entrepreneurship;
Business Strategy;
Venture Capital;
Health Care and Treatment;
Health Disorders;
Leading Change;
Technology Adoption;
Digital Platforms;
Competitive Strategy;
Science;
Adaptation;
Corporate Social Responsibility and Impact;
Crisis Management;
Social Entrepreneurship;
Ethics;
Government Legislation;
Health;
Health Testing and Trials;
Health Pandemics;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Texas;
United States
Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
- 10 Mar 2015
- First Look
First Look: March 10
and then go further to consider ways the domain of innovation itself has changed. We suggest that because of fundamental shifts in communication and information processing costs and the increasing modularity of products and services, the...
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Carmen Nobel
- 01 Sep 2018
- News
Your Keyboard Is Listening
simplify negotiations, and plan to market the product as a tool for monitoring diagnosed patients for changes brought on by disease progression or treatment regimens. The bigger regulatory hurdle—and the...
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April White
- 08 Oct 2014
- Research & Ideas
Who Is the Chief Sustainability Officer?
improving working conditions in their supply chain, creating better safety procedures, and reaping profits from products that address environmental and social problems. "Regulators and investors are asking for it, customers are...
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- 06 Jul 2009
- Research & Ideas
Conducting Layoffs: ’Necessary Evils’ at Work
the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior," in the Academy of Management Journal. The researchers joined forces and shared their insights on this tricky topic in an...
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by Martha Lagace
- Web
Buy Now, Pay Later: Credit and Information Technology
over time. For example, D&B began introducing digital products in 1963, and by the mid-1970s, the firm’s data-collection operations were fully computerized. In the dazzle of digital, however, it is easy to forget that the information age...
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- 01 Feb 1999
- News
Short Takes
Bulletin. In her working paper, "Psychological Safety and Learning Behavior in Work Teams," Edmondson presents field research she conducted at Office Design Incorporated (ODI), a midwestern manufacturer of office systems and furniture known for its innovative View Details
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Judith A. Ross
- 25 Apr 2017
- First Look
First Look at New Research, April 25
as a separate marketplace, because each has its own legal requirements, cultural traditions, and business methods, and most have their own currencies. The dramatic changes in strategic thinking and organizational relationships have made...
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Sean Silverthorne
- 25 Aug 2022
- News
Labs Enable Large-scale Research
opportunities to use new technologies for enhancing financial inclusion. By working with communities of crypto business practitioners, the researchers aim to help shape the way this industry evolves, inform regulators, and improve the efficiency of these financial...
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- 13 Mar 2018
- First Look
March 13, 2018
hurdle for financing R&D. We decompose the effects of RER changes on productivity growth into these channels and explain regional heterogeneity in the effects of RER View Details
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Sean Silverthorne
- 01 Sep 2014
- News
Case Study: Declawing the Competition
Illustration by Peter Arkle KitNipBox is a monthly subscription service for cat owners. Each box contains products designed to keep cats happy, healthy, and fit: toys, treats, health and hygiene products, must-have accessories, innovative...
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- 15 Apr 2013
- Research & Ideas
Solving the Search vs. Display Advertising Quandary
should be spending more money on search ads.” The most measurable form of online advertising are search ads—ads linked with results from search queries—which can translate directly into clicks and purchases by placing a product before...
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- Web
Building and Sustaining a Successful Enterprise - Course Catalog
building a successful business is that the leader must then spot when external conditions require a change to the formula. And the more successful the business, the harder that change will be to pull off....
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- 28 Oct 2008
- First Look
First Look: October 28, 2008
teams tend to develop products with more modular architectures. Furthermore, the differences between systems are substantial—the pairs we examine vary by a factor of eight, in terms of the potential for a design View Details
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Martha Lagace
- Profile
Abhay Saboo
number of high-impact roles including monitoring the quality of 6,000 suppliers and overseeing the transfer of CT scanner production from Japan to China. "It wasn't just about technical issues," Abhay notes, "but how...
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- Web
Navigating the Future of Renewable Energy at Port Esbjerg - Blog - Business & Environment
Rising Climate Stories Clubs Courses & Curriculum Creating Emerging Markets Entrepreneurship Event Faculty Faculty Research IFC Decarbonization & Sustainable Production 2023 IFC Decarbonization & Sustainable View Details
- 13 Jul 2009
- Research & Ideas
Diagnosing the Public Health Care Alternative
authoritative report estimated that up to 118 million people would eventually move into Medicare and out of private-sector plans. Are we surprised? Public markets and their products are administered by legislators and...
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- Web
Diversity on Teams: Our Own Harvest - Race, Gender & Equity
complexity? Pipeline problems Max Bazerman on Reducing Discrimination Charlice Hurst on The Just Wage Tool The premise of our work is this core belief that racism and inequity are products of design. And, if they are View Details