television - Publications - Faculty & Research

March 2020
Case

Hotstar

Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its launch in 2015, the platform had grown to offer over 100,000 hours of TV content, movies in nine Indian languages... View Details

Keywords: Corporate Entrepreneurship; Television Entertainment; Disruption; Business Strategy; Entertainment and Recreation Industry; Media and Broadcasting Industry; India; Mumbai

Citation

Educators

Purchase

11 Mar 2019
Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back... View Details

Keywords: by Danielle Kost; Tourism

25 Oct 2022
Research & Ideas

Is Baseball Ready to Compete for the Next Generation of Fans?

the NFL does simply from television contracts, those monies annually dwarf all the numbers you just mentioned, which include everything for baseball. Baseball may be bouncing back to some degree, but at the end of the day, it still... View Details

Keywords: by Christina Pazzanese, Harvard Gazette; Media & Broadcasting; Sports

19 Mar 2014
Research & Ideas

A Brand Manager’s Guide to Losing Control

doctoral studies. Brand managers entered the social media landscape with the same approach they used for television and radio advertising, she says. "With both of those media, we have an understood contract with consumers: In order... View Details

Keywords: by Carmen Nobel; Advertising

09 Nov 2016
Op-Ed

6 Lessons from Donald Trump's Winning Marketing Manual

not, the consumer won't repurchase four years from now. Build enthusiasm. Good marketers know the power of word-of-mouth recommendations. In the era of social media, better organization (the old ground war) and outspending on television... View Details

Keywords: by John A. Quelch

15 Nov 2022
Op-Ed

Why TikTok Is Beating YouTube for Eyeball Time (It’s Not Just the Dance Videos)

users and also spreads its content by algorithm. YouTube mainstreamed user-generated content, which had a vibe so different from television that the measurement services did not count YouTube as TV. Although much of its content is longer,... View Details

Keywords: by John Deighton and Leora Kornfeld

06 Jul 2020
Research & Ideas

The Right Way to Manage Customer Churn for Maximum Profit

responsiveness seems to have an even bigger impact on profitability,” Gupta says. Don’t change customers, change algorithms Applying both factors to data from a European television service company, for example, the researchers were able... View Details

Keywords: by Michael Blanding; Retail; Service; Financial Services

March 2016 (Revised May 2018)
Case

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales. These results were in marked contrast... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Information Technology; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Internet and the Web; Mobile and Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

Citation

Educators

Purchase

06 Oct 2003
Research & Ideas

The Problem with Hedge Funds

introduce them to hedge funds. Here's a description of one such session. "Suddenly the lights went out and two Morgan Stanley hedge fund marketers appeared on giant television screens. The comely pair—both men—sported blunt-cut... View Details

Keywords: by D. Quinn Mills

11 Jun 2018
Research & Ideas

Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas

advertisers. They were especially likely to spend in areas where trials are decided by juries, rather than bench trials (i.e., decided by judges), where advertising increases were statistically zero. “You are not buying billboards to influence judges,” Cohen says. In... View Details

Keywords: by Michael Blanding; Legal Services

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

percent of Porsche-driving television and movie characters have been male. SUVs, however, are commonly associated with women drivers. To gauge the effect of the change among loyal Porsche owners, Avery analyzed online conversations among... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

04 Feb 2014
What Do You Think?

Has Listening Become a Lost Art?

think? Original Article The week that I write this, I needed help programming a television set for recording purposes. Before being connected with the cable company service representative, I agreed to provide telephonic feedback about the... View Details

Keywords: by James Heskett

18 Dec 2013
HBS Case

Lessons from the Lance Armstrong Cheating Scandal

'cheat' is to gain an advantage on a rival or foe that they don't have," Armstrong told the television host, hardly seeming penitent. "I didn't view it that way. I viewed it as a level playing field." Such rationalizations... View Details

Keywords: by Michael Blanding; Sports

October 2009 (Revised June 2010)
Case

Hulu: An Evil Plot to Destroy the World?

By: Anita Elberse and Sunil Gupta

In July 2009, Jason Kilar, the chief executive officer of Hulu, is debating whether the online video aggregator should move away from a purely advertising-supported model, and whether it should participate in an industry-wide initiative to develop and test... View Details

Keywords: Advertising; Business Model; Television Entertainment; Distribution Channels; Service Operations; Internet and the Web; Media and Broadcasting Industry; Motion Pictures and Video Industry

Citation

Educators

Purchase

24 Jan 2011
HBS Case

Terror at the Taj

world's collective conscience. “Not even the senior managers could explain the behavior of these employees.” A new multimedia case by HBS professor Rohit Deshpandé offers a flip side to the nightmarish scenes that unfolded in real time on View Details

Keywords: by Julia Hanna; Accommodations

21 Nov 2019
Research & Ideas

Do TV Debates Sway Voters?

the radio,” Pons and Le Pennec-Caldichoury write in a working paper released last month, Vote Choice Formation and the Minimal Effects of TV Debates: Evidence from 61 Elections in 9 OECD Countries The business of TV debates Televised... View Details

Keywords: by Danielle Kost

03 Oct 2005
Research & Ideas

The Box Office Power of Stars

film, such as whether to open a movie in a large number of theaters, whether to use television advertising to promote the film, and whether to avoid a competitive, high-season opening weekend may impact its market success as well.... View Details

Keywords: by Sarah Jane Gilbert; Entertainment & Recreation; Motion Pictures & Video

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

sick to work the day after the Super Bowl, and there are some HR executives that are lobbying to actually have the day after the Super Bowl be a holiday. Kenny: Yes, I'm in favor of that. Kenny: How many minutes of advertising in a one-hour program? Santana: Typically,... View Details

Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting

07 Nov 2012
HBS Case

HBS Cases: Sir Alex Ferguson--Managing Manchester United

every day in order to foster a 'one club' attitude. And even early on, despite calls from many observers to play it safer ("You can't win anything with kids" is what a respected television commentator famously said at the time), he gave... View Details

Keywords: by Sean Silverthorne; Sports; Entertainment & Recreation

May 2016
Case

The Inexorable Rise of Walmart? 1988—2016

By: John R. Wells and Gabriel Ellsworth

In October 2015, Walmart surprised investors by announcing that it expected flat sales growth for 2015 and growth of only 3% to 4% over the coming three years. Profits would also fall due to significant investments in people and technology. The company’s stock price... View Details