Filter Results
:
(514)
Show Results For
-
All HBS Web
(847)
- People (2)
- News (150)
- Research (514)
- Events (2)
- Multimedia (3)
- Faculty Publications (313)
Show Results For
-
All HBS Web
(847)
- People (2)
- News (150)
- Research (514)
- Events (2)
- Multimedia (3)
- Faculty Publications (313)
Sort by
- 2007
- Book
Negotiation Genius
By: Deepak Malhotra and M. H. Bazerman
Whether you've “seen it all” or are just starting out, Negotiation Genius will dramatically improve your negotiating skills and confidence. Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out...
View Details
Keywords:
Experience and Expertise;
Negotiation Preparation;
Negotiation Process;
Negotiation Tactics;
Behavior
Malhotra, Deepak, and M. H. Bazerman. Negotiation Genius. Bantam Books, 2007. (Winner of International Institute for Conflict Prevention and Resolution. CPR Award for Outstanding Book presented by International Institute for Conflict Prevention and Resolution. Published in Chinese, Japanese, Korean, Portuguese, Russian, and Italian.)
- 02 Dec 2002
- Research & Ideas
The Secret of How Microsoft Stays on Top
Microsoft has been criticized as a company that relies more on predatory tactics than great products and innovation to succeed. What can you say about Microsoft's product development performance over the years? A: We analyzed the...
View Details
Keywords:
by Sean Silverthorne
- February 2023
- Case
Ransomware Attack at Springhill Medical Center
By: Suraj Srinivasan and Li-Kuan (Jason) Ni
In July, 2019, Springhill Medical Center (“SMC”) in Mobile, Alabama, fell prey to a malicious ransomware attack that crippled the hospital’s internal network systems and public-facing web page. While the hospital rushed to securely restore the network, medical...
View Details
Keywords:
Disruption;
Communication;
Communication Strategy;
Decision Making;
Decision Choices and Conditions;
Judgments;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Controls;
Policy;
Employees;
News;
Cybersecurity;
Digital Strategy;
Information Infrastructure;
Information Management;
Internet and the Web;
Crisis Management;
Resource Allocation;
Risk Management;
Negotiation Tactics;
Failure;
Business and Stakeholder Relations;
Attitudes;
Behavior;
Perception;
Reputation;
Trust;
Public Opinion;
Social Issues;
Health Industry;
United States;
Alabama
Srinivasan, Suraj, and Li-Kuan (Jason) Ni. "Ransomware Attack at Springhill Medical Center." Harvard Business School Case 123-065, February 2023.
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
tactical and understand living and responding in the now." The Wii Fit parody is an example of a parody video that can hurt a brand. Click to watch. This Snuggie parody video actually helps the brand, Avery says.Click to watch.
View Details
- 11 May 2016
- Research & Ideas
Fix This! Why is it so Painful to Buy a New Car?
dealership can be effective tools, although sales staffs also know the walk-away tactic and sometimes even encourage it to put a deal in play. Experts also suggest buyers hunt down dealerships that are moving away from sales commissions...
View Details
- March 2023
- Case
Ransomware Attack at Colonial Pipeline Company
By: Suraj Srinivasan and Li-Kuan Ni
On the morning of May 7, 2021, Colonial Pipeline Company became aware that the company had been the victim of a malicious ransomware attack that had stolen and locked up company data. The extortionists demanded 75 bitcoins (worth about $4.4 million at the time) in...
View Details
Keywords:
Disruption;
Communication;
Communication Strategy;
Decision Making;
Decision Choices and Conditions;
Judgments;
Corporate Accountability;
Corporate Disclosure;
Corporate Governance;
Governance Controls;
Policy;
Employees;
News;
Cybersecurity;
Digital Strategy;
Information Infrastructure;
Information Management;
Internet and the Web;
Crisis Management;
Business or Company Management;
Resource Allocation;
Risk Management;
Negotiation Tactics;
Failure;
Business and Stakeholder Relations;
Attitudes;
Behavior;
Perception;
Reputation;
Trust;
Public Opinion;
Social Issues;
Infrastructure;
Distribution Industry;
United States;
Alabama
Srinivasan, Suraj, and Li-Kuan Ni. "Ransomware Attack at Colonial Pipeline Company." Harvard Business School Case 123-069, March 2023.
- 31 May 2004
- Research & Ideas
How Team Leaders Show Support–or Not
project across the organization, he gathered useful technical and tactical information that he then brought back to the team. He frequently recognized good work on the project, almost always in a public setting (such as a team meeting)....
View Details
Keywords:
by Martha Lagace
- 04 Jun 2012
- Research & Ideas
The Business of Life
Blockbuster's historical margins. History reveals Blockbuster's tactical error, of course: the company is bankrupt, while Netflix now has more than 25 million customers. Marginal thinking can be dangerous on a personal level, too....
View Details
Keywords:
by Carmen Nobel
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
learning to gain new knowledge about current and potential market segments. “It might be that people on the bus use their cell phones more,” Amano posits, “so they just tend to buy cell phones more often.” Personalization vs. privacy Managers who implement marketing...
View Details
Keywords:
by Kristen Senz
- March–April 2024
- Article
Case Study: Navigating Labor Unrest
By: Jorge Tamayo
Paulo Ferreira, the president of Luna Brazil, has an ambitious plan to turn around the dismal performance of the plant he oversees in Campinas. The wrinkle is, he needs the buy-in of the powerful local union, which is still smarting from a 10-year-old labor conflict...
View Details
Keywords:
Strategy And Execution;
Layoffs;
Manufacturing;
Labor and Management Relations;
Labor Unions;
Negotiation Tactics;
Conflict and Resolution;
Performance Improvement;
Corporate Strategy;
Manufacturing Industry;
Brazil
Tamayo, Jorge. "Case Study: Navigating Labor Unrest." Harvard Business Review 102, no. 2 (March–April 2024): 144–149.
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
message with a single Cheerio. “This was a death that was felt very deeply by the fan culture of Prince, and that’s not a time for a heavy marketing sell,” Avery says. “A common tactic right now is for brands to look at what’s hot, what’s...
View Details
- 25 Jan 2017
- HBS Case
How Should Advertisers Respond to Consumer Demand for Whiter Skin?
depressed, or concerned.” But these standards are merely guidelines, not laws. “These are not really regulations,” Deshpandé says. “They’re suggestions.” That leaves WOW organizers concerned that cream manufacturers can use questionable marketing View Details
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
to Tactics Drivers such as globalization, deregulation, and technological change are profoundly changing the competitive game. Scholars and practitioners agree that the fastest-growing firms in this new environment appear to have taken...
View Details
Keywords:
by Staff
- 06 Oct 2010
- Research & Ideas
John Kotter: Four Ways to Kill a Good Idea
tipped not only toward opposing a proposal, but also toward using attack tactics that tip still more people. Anxiety then builds like an infection. People use fear-mongering strategies with voices that are beastly or, more often, ones...
View Details
Keywords:
by John Kotter & Lorne A. Whitehead
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
environment for doing marketing." Deighton, who is the coeditor of the Journal of Interactive Marketing, heads the required MBA course in marketing and teaches an interactive marketing elective. He explains that traditional marketing View Details
Keywords:
by Susan Young
- 08 Oct 2008
- Research & Ideas
Book Excerpt: A Sense of Urgency
The problem with using crises to reduce complacency and create urgency is that the tactic is a potential diamond sitting on a rock surrounded by quicksand and very nasty beasts. Any naiveté about the downside risks can cause disaster. Big...
View Details
Keywords:
by John P. Kotter
- 11 Jan 2010
- Research & Ideas
Mixing Open Source and Proprietary Software Strategies
different scenarios between two competitive, for-profit firms. Can you talk about those findings? A: The method we use is a two-period game where in the first period (the strategy period) business models are chosen, and in the second period (the View Details
- 14 Feb 2017
- Research & Ideas
A Strategy For Steady Leadership in an Unsteady World
bold, not the meek and timid. Adaptability – If ever there were a need for leaders to be flexible in adapting to this rapidly changing environment, this is it. Long-range plans are often obsolete by the time they are approved. Instead, flexible View Details
Keywords:
by Bill George
- 02 Jun 2010
- What Do You Think?
How Do You Weigh Strategy, Execution, and Culture in an Organization’s Success?
hope the comments were as helpful and thought-provoking to you as they were to me. Those of you willing to venture to place weights on the determinants of success gave the nod to culture by a wide margin. As Mouaz AlZayyat put it, "Growth plans and articulated...
View Details
Keywords:
by Jim Heskett
- September 2007
- Article
Investigative Negotiation
By: Deepak Malhotra and Max H. Bazerman
This article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Negotiators often fail to achieve results because they channel too much effort into...
View Details
Keywords:
Knowledge Acquisition;
Knowledge Use and Leverage;
Negotiation Process;
Negotiation Tactics;
Motivation and Incentives;
Perspective;
Pharmaceutical Industry
Malhotra, Deepak, and Max H. Bazerman. "Investigative Negotiation." Harvard Business Review 85, no. 9 (September 2007).