publishing - Publications - Faculty & Research

Joshua D. Coval

Joshua Coval, Professor of Business Administration in the Finance Area, joined HBS in July 2001. Prior to joining HBS, Joshua was an Assistant Professor of Finance at the University of Michigan Business School where he was on the faculty since 1996.... View Details

01 Jan 2002
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11 Aug 2011
News

Thinking beyond pay to keep your star employees

15 Jan 2018
News

You bought a book store? Are you crazy?

16 Sep 2016
News

The Morning Risk Report: Better Performance Follows ESG Proposals

15 Aug 2014
News

Sales Still Matters More than Social Media

10 Jan 2014
News

The True Cost of Care: How the University of Utah Pursues Value-Driven Outcomes

02 Jun 2016
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Harvard researchers have concluded that not all women should “lean in” for salary negotiations

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MBA

Residential Campus Learn how our students interact with our 40-acre campus. A Global Experience 39 % Of the MBA class is international, representing 66 countries. Class Profile 47 % Of cases published in FY20 were globally oriented.... View Details

18 Jan 2012
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Capitalism Concerns

04 Aug 2017
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The negative side of positive thinking

08 Feb 2016
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Socially responsible investing delivers for investors on all levels

Ting Zhang

Ting Zhang is an Assistant Professor of Business Administration in the Organizational Behavior Unit at Harvard Business School, where she teaches the Leadership and Organizational Behavior course (LEAD) in the Required Curriculum.

Professor Zhang’s research... View Details

Elisabeth Kempf

Elisabeth Kempf is an Associate Professor in the Finance Unit, teaching Finance 1 to MBA students. She is also a Faculty Research Fellow at the National Bureau of Economic Research (NBER) and a Research Affiliate at the Centre for Economic Policy and Research... View Details

Ethan S. Bernstein

Ethan Bernstein (@ethanbernstein) is an associate professor in the Organizational Behavior unit at Harvard Business School. He teaches the second-year MBA course Managing Human Capital, the... View Details

March 1999 (Revised October 2002)
Case

Xerox: Book-In-Time

By: V. Kasturi Rangan

Book-In-Time, developed at Xerox, can dramatically reduce the cost of printing "one" book. Combined with the possibilities of digital content storage and transmittal, the new technology has vast opportunities. Xerox needs a commercial plan. The case describes the state... View Details

Keywords: Cost Management; Distribution; Planning; Opportunities; Commercialization; Technology Adoption; Publishing Industry

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August 2018
Teaching Note

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

Teaching Note for HBS No. 818-013. Magpie is a startup with a platform that allows publishers to natively tag the products discussed in their content and thus allows consumers to purchase those products without needing to leave that publisher’s web page. A key aspect... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

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2016
Article

The Dynamic Componential Model of Creativity and Innovation in Organizations: Making Progress, Making Meaning

By: Teresa M. Amabile and Michael G. Pratt

Leveraging insights gained through a burgeoning research literature over the past 28 years, this paper presents a significant revision of the model of creativity and innovation in organizations published in Research in Organizational Behavior in 1988. This... View Details

Keywords: Progress; Meaningful Work; Affect; Creativity; Organizations; Innovation and Invention; Motivation and Incentives

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