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- Research (2,158)
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Show Results For
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All HBS Web
(2,815)
- News (443)
- Research (2,158)
- Events (39)
- Multimedia (14)
- Faculty Publications (1,378)
- May 2021 (Revised February 2024)
- Teaching Note
THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)
By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on...
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Keywords:
Data;
Data Analytics;
Artificial Intelligence;
AI;
AI Algorithms;
AI Creativity;
Fashion;
Retail;
Retail Analytics;
E-Commerce Strategy;
Platform;
Platforms;
Big Data;
Preference Elicitation;
Predictive Analytics;
App Development;
"Marketing Analytics";
Advertising;
Mobile App;
Mobile Marketing;
Apparel;
Online Advertising;
Referral Rewards;
Referrals;
Female Ceo;
Female Entrepreneur;
Female Protagonist;
Analytics and Data Science;
Analysis;
Creativity;
Marketing Strategy;
Brands and Branding;
Consumer Behavior;
Demand and Consumers;
Forecasting and Prediction;
Marketing Channels;
Digital Marketing;
Internet and the Web;
Mobile and Wireless Technology;
AI and Machine Learning;
E-commerce;
Digital Platforms;
Fashion Industry;
Retail Industry;
Apparel and Accessories Industry;
Consumer Products Industry;
United States
- 02 May 2013
- HBS Seminar
Eric Werker, Harvard Business School
- December 1970 (Revised September 2006)
- Case
Harmon Foods, Inc.
Prediction and shipment has been a scheduling and budgetary problem. Multiple regression is suggested as a solution. Evaluation of regression coefficients leads to better understanding of trend, seasonality, and promotion effectiveness.
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Keywords:
Demand and Consumers;
Production;
Forecasting and Prediction;
Budgets and Budgeting;
Manufacturing Industry;
Food and Beverage Industry
Whiston, William B. "Harmon Foods, Inc." Harvard Business School Case 171-248, December 1970. (Revised September 2006.)
- 04 Dec 2019
- Working Paper Summaries
Pathways to Materiality: How Sustainability Issues Become Financially Material to Corporations and Their Investors
Keywords:
by Jean Rogers and George Serafeim
Using AI to Adjust Your Marketing and Sales in a Volatile World
Why are some firms better and faster than others at adapting their use of customer data to respond to changing or uncertain marketing conditions? A common thread across faster-acting firms is the use of AI models to predict outcomes at various stages of the customer... View Details
- Forthcoming
- Article
Is There Too Little Antitrust Enforcement in the U.S. Hospital Sector?
By: Zarek Brot-Goldberg, Zack Cooper, Stuart Craig and Lev Klarnet
From 2002 to 2020, there were over 1,000 mergers of U.S. hospitals. During this period, the Federal Trade Commission (FTC) took enforcement actions against 13 transactions. However, using the FTC’s standard screening tools, we find that 20% of these mergers could have...
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Keywords:
Monopoly;
Mergers and Acquisitions;
Governing Rules, Regulations, and Reforms;
Competition;
Health Industry
Brot-Goldberg, Zarek, Zack Cooper, Stuart Craig, and Lev Klarnet. "Is There Too Little Antitrust Enforcement in the U.S. Hospital Sector?" American Economic Review: Insights (forthcoming).
- Article
Can Analysts Assess Fundamental Risk and Valuation Uncertainty? An Empirical Analysis of Scenario-Based Value Estimates
By: Peter R. Joos, Joseph D. Piotroski and Suraj Srinivasan
We use a dataset of sell-side analysts' scenario-based valuation estimates to examine whether analysts reliably assess the risk surrounding a firm's fundamental value. We find that the spread in analysts' state-side contingent valuations captures the riskiness of...
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Keywords:
Analyst Forecasts;
Scenarios;
Uncertainty;
Risk and Uncertainty;
Valuation;
Forecasting and Prediction
Joos, Peter R., Joseph D. Piotroski, and Suraj Srinivasan. "Can Analysts Assess Fundamental Risk and Valuation Uncertainty? An Empirical Analysis of Scenario-Based Value Estimates." Journal of Financial Economics 121, no. 3 (September 2016): 645–663.
- 13 Nov 2019
- Research & Ideas
Don't Turn Your Marketing Function Over to AI Just Yet
Imagine a future in which a smart marketing machine can predict the needs and habits of individual consumers and the dynamics of competitors across industries and markets. This device would collect data to answer strategic questions, guide managerial decisions, and...
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Keywords:
by Kristen Senz
- 20 Oct 2011
- Research & Ideas
Getting the Marketing Mix Right
their FSL model, however, the results provided much greater detail about the potential effects of different marketing investments. For example, the model predicted that sales gains from DTCA and M&E would come primarily through...
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Keywords:
by Dina Gerdeman
- 07 Apr 2003
- Research & Ideas
Three Steps for Crisis Prevention
to actually mobilizing the resources required to stop it. We term this the "RPM process": recognition, prioritization, mobilization. Failure at any of these three stages will leave a company vulnerable to potentially devastating View Details
Keywords:
by Michael D. Watkins & Max H. Bazerman
- 14 Mar 2023
- Cold Call Podcast
Can AI and Machine Learning Help Park Rangers Prevent Poaching?
- 07 Dec 2018
- Video
Current Events Through the Lens of Theory: Tesla's Debt Downgraded
- 04 Oct 2017
- News
Researchers Combat Gender and Racial Bias in Artificial Intelligence
- 17 Dec 2020
- Research & Ideas
The 10 Most Popular Stories of 2020
about the most interesting business trends of the year, and your predictions for 2021. Top 10 most popular stories Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk Ken Frazier, one of only four...
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Keywords:
by Dina Gerdeman
- September 26, 2018
- Article
Ownership and Power Structure: Together at Last
By: Laura Alfaro, Nicholas Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew Newman, Raffaella Sadun and John Van Reenen
Economists have largely ignored the deep interdependency between integration and delegation. This column describes a new theory of integration and delegation choices aimed at shedding light on how these distinct elements of organizational design interact. Contrary to...
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Alfaro, Laura, Nicholas Bloom, Paola Conconi, Harald Fadinger, Patrick Legros, Andrew Newman, Raffaella Sadun, and John Van Reenen. "Ownership and Power Structure: Together at Last." Vox, CEPR Policy Portal (September 26, 2018).
- 05 Aug 2024
- Research & Ideas
Watching for the Next Economic Downturn? Follow Corporate Debt
What really fuels a boom-and-bust cycle in the modern global economy? It’s not always household debt, says a new paper that parses in-depth data across 115 countries. Instead, rising corporate debt may flash the clearest warning that a fiscal crisis is on the horizon....
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Keywords:
by Rachel Layne
- December 2015
- Article
What Is Disruptive Innovation?
By: Clayton M. Christensen, Michael Raynor and Rory McDonald
For the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive"...
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Christensen, Clayton M., Michael Raynor, and Rory McDonald. "What Is Disruptive Innovation?" Harvard Business Review 93, no. 12 (December 2015): 44–53.
- Research Summary
Making Machine Learning Models Interpretable
I work on developing various tools and methodologies which can help decision makers (e.g., doctors, managers) to better understand the predictions of machine learning models.
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- January 2022
- Article
Why is Corporate Virtue in the Eye of The Beholder? The Case of ESG Ratings
By: Dane Christensen, George Serafeim and Anywhere Sikochi
Despite the rising use of environmental, social, and governance (ESG) ratings, there is substantial disagreement across rating agencies regarding what rating to give to individual firms. As what drives this disagreement is unclear, we examine whether a firm’s ESG...
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Keywords:
ESG Ratings;
Rating Agency Disagreement;
ESG Disclosure;
Corporate Social Responsibility;
Sustainability;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Corporate Disclosure
Christensen, Dane, George Serafeim, and Anywhere Sikochi. "Why Is Corporate Virtue in the Eye of the Beholder? The Case of ESG Ratings." Accounting Review 97, no. 1 (January 2022): 147–175.