Publications

January 1977 (Revised July 1985)
Case

Perkin-Elmer Instrument Division: Plans and Forecasts (Revised)

By: Steven C. Wheelwright

Keywords: Planning; Forecasting and Prediction

Editorial

Why CEOs Should Share Their Long-Term Plans with Investors

By: Christina Rehnberg, George Serafeim and Brian Tomlinson

Rather than requiring less short-term information, the key to combating short-termism is to encourage companies to share more information about their long-term plans. Analysis of companies that have done so suggests that long-term plans are not mere marketing... View Details

Keywords: CEO; Investor Relations; Disclosure; Long-term Growth; Investing; Business and Shareholder Relations; Strategy; Corporate Disclosure

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May 2021
Supplement

Valuing Employment Teaching Plan Spreadsheet Supplement

By: George Serafeim, Ethan Rouen and Katie Panella

September 4, 2012
Article

The Underfunding of Corporate Pension Plans

By: Robert C. Pozen

April 2000 (Revised July 2001)
Case

Oxford Health Plans (B): Crisis Strikes

By: Robert S. Huckman and Jody H. Gittell

Supplements the (A) case. A rewritten version of an earlier supplement. View Details

Keywords: Crisis Management; Health Care and Treatment; Health Industry; United States

September 1982
Background Note

Note on Career Planning in Industry

September 1987
Case

Beveridge Plan and the Welfare State

By: Bruce R. Scott and Joshua F. Dienstag

Keywords: Welfare or Wellbeing

21 Aug 2013
News

Harvard's Shih on Kodak's Bankruptcy-Exit Plan

10 Oct 2012
News

Building Innovation into the Business Plan

25 Oct 2009
News

Oakley plans line of $4,000 sunglasses

14 Dec 2013
News

IT Start-Up Eases Health Plan Hiccups

01 Sep 2005
News

Business Plan Contest Has Many Winners

With its ninth annual competition last May, the HBS Business Plan Contest has become a well-established start-up that hits “home runs” every year. This year’s traditional track winner was Karen Grajwer (MBA ’05), founder of Uplift, an... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India

Educators

29 Apr 2008
News

Harvard Business School Holds 12th Annual Business Plan Contest

15 Nov 2022
Cold Call Podcast

Planning the Future for Harlem’s Beloved Sylvia’s Restaurant

Keywords: Re: Christina R. Wing; Food & Beverage

07 May 2015
News

Renegotiating Retiree Health Care Plans After New Supreme Court Guidance

25 Apr 2012
News

Harvard Business School Holds 16th Annual Business Plan Contest

summer 1999
Article

The Design of Multi-Year Option Plans

By: Brian Hall

Keywords: Financial Instruments

June 2016
Case

Aggressive Growth Plans For Zimmer Spine

By: Kevin Schulman and Miranda Shaw

Steve Healy, the President of Zimmer Spine, has to transform his organization into a market leader. Zimmer is a major medical device firm, but the Spine division has underperformed, and its core technology did not get the expanded FDA label that had been expected. The... View Details

Keywords: Medical Device; Organizational Innovation; Organizational Growth; Organizations; Growth and Development Strategy; Medical Devices and Supplies Industry

Educators