by Willy C. Shih - Publications - Faculty & Research - Harvard Business School

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September 2012
Supplement

Danish National Advanced Technology Foundation: Working with Project Teams as a 'Single Point of Contact'

By: Willy C. Shih

June 2010 (Revised October 2010)
Course Overview Note

Building and Sustaining a Successful Enterprise

By: Willy C. Shih

This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details

Keywords: Business Startups; Business Growth and Maturation

March 2010 (Revised January 2011)
Case

Carrot or Stick? Getting Paid for Innovation at Tessera Technologies

By: Willy C. Shih

Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into... View Details

Keywords: Business Model; Innovation Strategy; Patents; Courts and Trials; Rights; Mobile Technology; Semiconductor Industry; California

March 2010
Teaching Note

Disruptive IPOs? WR Hambrecht & Co. (TN)

By: Willy C. Shih

Teaching Note for 610065. View Details

Keywords: Auctions; Financing and Loans; Theory; Disruptive Innovation; Initial Public Offering; Investment Banking; Financial Services Industry; Service Industry

January 2010
Teaching Note

Transforming ASUSTeK: Breaking from the Past (TN)

By: Willy C. Shih

Teaching Note for [610041]. View Details

Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry

April 2009 (Revised December 2010)
Supplement

Intel NBI: Intel Corporation's New Business Initiatives (B)

By: Willy C. Shih

Keywords: Business Strategy; Semiconductor Industry

May 2008
Case

Sensors Unlimited: Bringing InGaAs Technology to the Market

By: Willy C. Shih

Sensors Unlimited was a small start-up in short-wavelength infrared imaging. Its learning base came out of Bell Labs, RCA's Sarnoff Lab, and the Rockwell Science Center, and as it built its capabilities and ventured into new application areas, it discovered a “killer... View Details

Keywords: Applied Optics; Mergers and Acquisitions; Business Startups; Growth and Development Strategy; Science-Based Business; Commercialization; Aerospace Industry; Technology Industry

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Teaching Interest

Immersive Field Course: Decarbonization and Sustainable Production

By: Willy C. Shih

A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition. View Details

Keywords: Decarbonization; Sustainability Management; Green Technology; Energy Generation; Energy Industry; Food and Beverage Industry; Industrial Products Industry; Europe; Denmark; Netherlands

September 2023
Supplement

CMA CGM: Reducing the Carbon Footprint of Container Shipping

By: Willy C. Shih

Marine transport is the most cost-effective way to move large volumes over long distances, and container shipping is the backbone of international trade in goods. Yet shipping contributed 3% of worldwide greenhouse gas emissions, and the deep-sea segment, which... View Details

Keywords: Container Shipping; Trade Links; Decarbonization; Environmental Strategies; Environmental Impact; Globalization; Trade; Environmental Regulation; Supply Chain; Logistics; Shipping Industry; European Union; Asia; North America

November 15, 2022
Article

What Really Makes Toyota’s Production System Resilient

By: Willy C. Shih

Toyota has fared better than many of its competitors in riding out the supply chain disruptions of recent years. But focusing on how Toyota had stockpiled semiconductors and the problems of other manufacturers, some observers jumped to the conclusion that the era of... View Details

Keywords: Supplier Relationships; Manufacturing; Supply Chain; Production; Auto Industry; United States; Japan

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October 21, 2022
Article

Climate Regulations Are About to Disrupt Global Shipping

By: Willy C. Shih

Ships that transport goods across oceans are collectively a major generator of greenhouse gases. Rules from the International Maritime Organization and the European Union aimed at curbing these emission promise to make transoceanic and regional shipping more expensive... View Details

Keywords: Shipping; Decarbonization; Environmental Regulation; Supply Chain; Disruption; Shipping Industry; Atlantic Ocean; Oceania; Asia; Europe; North and Central America

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August 1, 2022
Article

The Supply Chain, Explained

By: Willy C. Shih

Why have supply chains been such a mess? For starters, there are a lot more layers than you think. This article describes some common features of supply chains that help the reader to understand how things could have gone so far off track during the pandemic. View Details

Keywords: COVID-19 Pandemic; Supply Chain; Manufacturing Industry; United States

August 2021 (Revised November 2023)
Supplement

Coats: Supply Chain Challenges

By: Willy C. Shih

Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details

Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia

August 2021 (Revised November 2023)
Teaching Note

Coats: Supply Chain Challenges

By: Willy C. Shih

Teaching Note for HBS Case No. 621-115.
Faced with continuing cost pressure, should Coats, the world's largest thread maker, relocate some of its make-to-stock manufacturing to an ultra-low-cost region while leaving make-to-order demand close to customers? View Details

Keywords: Inventory Management; Supply Chain; Inventory; Supply Chain Management; Operations; Apparel and Accessories Industry; Asia

January 2018
Supplement

Fuyao Glass: Making Automotive Windshields

By: Willy C. Shih

This supplementary video shows the manufacturing process for automotive windshields. It is intended for use with HBS Case no. 618-007 Fuyao Glass: Americas Sourcing Decision. View Details

Keywords: Manufacturing; Manufacturing Industry; Manufacturing Footprint; Production Management; Production; Management; Auto Industry; China; United States

February 2014
Case

Interview with Joe Kennedy, Pandora Media

By: Willy C. Shih

Joe Kennedy is the emeritus president of Pandora Media. In this interview, he discusses some of the challenges he faced in leading the company. View Details

Keywords: Pandora; Internet Radio; Pandora Media; Streaming; Music Industry; Music Entertainment; Business Startups; Growth and Development Strategy; Growth Management; Internet and the Web; Entertainment and Recreation Industry; United States; California

April 2010
Teaching Note

Carrot or Stick? Getting Paid for Innovation at Tessera Technologies (TN)

By: Willy C. Shih

Teaching Note for 610085. View Details

Keywords: Patents; Production; Situation or Environment; Law Enforcement; Lawsuits and Litigation; Information Technology; Growth and Development; Innovation and Invention; Technology Industry; Semiconductor Industry

August 2008 (Revised December 2010)
Case

AMD Dresden: Copy Inexactly!

By: Willy C. Shih

The establishment and growth of AMD's Dresden, Germany manufacturing site illustrates how processes develop in an organization and how those processes get institutionalized into a unique culture. Located in the Free State of Saxony in the eastern part of Germany (the... View Details

Keywords: Geographic Location; Industry Clusters; Business Processes; Organizational Culture; Semiconductor Industry; Europe; Dresden

April 2008 (Revised August 2008)
Supplement

AT&T v. Microsoft (B): District Court Ruling and Appeal

By: Willy C. Shih

The (B) case follows the course of Microsoft's settlement with AT&T, and its appeal in the issue of foreign replicated software that eventually goes to the U.S. Supreme Court. It is intended for follow-up the discussion of the (A) case with what happened, examining a... View Details

Keywords: Patents; Lawsuits and Litigation; Conflict and Resolution; Competitive Strategy; Technology Industry

May 2007 (Revised May 2011)
Teaching Note

Netflix (TN)

By: Willy C. Shih

Teaching note to (607-138). View Details

Keywords: Media; Entertainment; Entertainment and Recreation Industry

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