by John Deighton - Publications - Faculty & Research

01 Aug 2014
News

Consumer Products Companies are Seeking Less Shelf Space

07 Nov 2014
News

Pounds for Pounds: Britain takes on obesity, by paying people to lose weight

10 Feb 2020
Working Paper Summaries

Fostering Perceptions of Authenticity via Sensitive Self-Disclosure

Keywords: by Li Jiang, Maryam Kouchaki, Francesca Gino, Reihane Boghrati, and Leslie John

12 Oct 2007
Working Paper Summaries

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

Keywords: by Katherine L. Milkman, John Beshears, Todd Rogers & Max H. Bazerman

08 Jun 2018
News

My First Job: Selling Shoes, Surviving Black Monday, and Shaped by Chicken Lenses

Subscribe on iTunes Subscribe on SoundCloud More Skydeck episodes Back by popular demand, we offer a second collection of alumni recounting their experience at their first jobs. READ MORE Hey, everybody, it's Dan Morrell, host of Skydeck.... View Details

15 Oct 2013
News

Study: Digital Marketing Industry Worth $62 Billion

September 2021
Comment

Commentary on ‘2019 Academic Marketing Climate Survey: Motivation, Results and Recommendations', by Jeff Galak and Barbara E. Kahn

By: John A. Deighton

This paper reflects on the conclusions of a survey by Galak and Kahn on the climate experienced by faculty of all genders and ethnicities in the marketing departments of US business schools. View Details

Keywords: Gender; Equality and Inequality; Organizational Culture

Citation

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26 Nov 2012
News

New Winners & Losers in the Internet Economy

17 Oct 2019
Research & Ideas

‘Chick Beer’ for Women? Why Gender Marketing Repels More Than Sells

considered if the company hadn’t hyped their gender, according to a study by Harvard Business School. Why do these gender appeals alienate the very audience they aim to attract? People resist being categorized—or made to feel like they... View Details

Keywords: by Dina Gerdeman; Consumer Products

26 Jul 2017
Cold Call Podcast

The Revolution in Advertising: From Don Draper to Big Data

Keywords: Re: John A. Deighton; Advertising

01 Aug 2001
News

Ray A. Goldberg (MBA '50)

at the School, John H. Davis, coined the term "agribusiness." The two men wanted a word to describe the complex value-added chain that begins with a farmer's purchase of livestock or seed and ends with a product ready for the consumer's... View Details

Keywords: Alumni Achievement Award; John H. Davis; Agriculture; Scientific Research and Development Services

12 Mar 2015
Working Paper Summaries

What Courses Should Law Students Take? Harvard’s Largest Employers Weigh In

Keywords: by John C. Coates, Jesse M. Fried & Kathryn E. Spier; Legal Services; Education

03 Sep 2014
Working Paper Summaries

Supply Chain Screening Without Certification: The Critical Role of Stakeholder Pressure

Keywords: by Susan A. Kayser, John W. Maxwell & Michael W. Toffel

19 Jul 2017
Research & Ideas

Why Government 'Nudges' Motivate Good Citizen Behavior

suitcases at the airport. But now agencies are finding that subtle “nudges” can motivate behavior much better than ads, fines, or deadlines. Nudges, or small changes to the context in which decisions are made, are the subject of a new analysis View Details

Keywords: by Michael Blanding

01 Oct 2019
News

Can Gimlet Turn a Podcast Network Into a Disruptive Platform?

22 Jan 2001
Research & Ideas

Control Your Inventory in a World of Lean Retailing

perspective of actual consumer buying patterns, a blazer in an atypical size actually has more in common with a fashion-driven product than with the same style jacket in a popular size. For example, sales for 46-regular, one of the most popular sizes, vary only View Details

Keywords: by Frederick H. Abernathy, John T. Dunlop, Janice H. Hammond & David Weil; Consumer Products

Article

The Dynamics of Reorganization in Matching Markets: A Laboratory Experiment Motivated by a Natural Experiment

By: John H. Kagel and A. E. Roth

Keywords: Markets; Restructuring