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All HBS Web
(879)
- News (238)
- Research (508)
- Multimedia (3)
- Faculty Publications (255)
- Web
Named Fellowship Funds - Alumni
collaboration and innovation between HBS and the Harvard John A. Paulson School of Engineering and Applied Sciences by supporting students enrolled in the MS/MBA joint degree...
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- 2013
- Book
Fortune Tellers: The Story of America's First Economic Forecasters
The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men...
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Keywords:
Forecasting And Prediction;
Economic History;
Economics;
History;
Risk and Uncertainty;
United States
Friedman, Walter A. Fortune Tellers: The Story of America's First Economic Forecasters. Princeton University Press, 2013.
- Web
Founders & Investors - Entrepreneurship
Corporation MBA 1970 Raymond T. Dalio Bridgewater Associates MBA 1973 William Davis Able Lending MBA 2011 Clifton Dawson Fitzeal MBA 2013 Edson D. de Castro Data General Corporation MBA 1963 Roger Huffstetler Zillabyte MBA 2009 Richard...
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- 01 Oct 2013
- First Look
First Look: October 1
http://www.people.hbs.edu/liyer/BCCI_JEBO_Final_Sept2013.pdf August 2013 Contemporary Accounting Research The Role of Performance Measures in the Intertemporal Decisions of Business Unit Managers By: Bouwens, Jan, Margaret A. Abernethy,...
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Keywords:
Sean Silverthorne
- 03 May 2011
- First Look
First Look: May 3
authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco Bertini, View Details
Keywords:
Sean Silverthorne
- June 2014 (Revised September 2014)
- Case
Johnson & Johnson: The Promotion of Wellness
By: John A. Quelch and Carin-Isabel Knoop
To create the world's healthiest workforce, diversified health care giant Johnson & Johnson (J&J) mandated participation in its "Culture of Health" program globally, customized by location, culture, and specific health needs to offer prevention-focused education,...
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Keywords:
Healthcare;
Employee Motivation;
Transformation;
Ethics;
Health;
Human Resources;
Leadership;
Management;
Personal Development and Career;
Problems and Challenges;
Strategy;
Health Industry;
Medical Devices and Supplies Industry;
Pharmaceutical Industry;
North and Central America;
Middle East;
Latin America;
Europe;
Asia
Quelch, John A., and Carin-Isabel Knoop. "Johnson & Johnson: The Promotion of Wellness." Harvard Business School Case 514-112, June 2014. (Revised September 2014.)
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a...
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Keywords:
Communication Technology;
Customer Satisfaction;
Marketing Communications;
Marketing Strategy;
Consumer Behavior;
Network Effects;
Service Delivery;
Social and Collaborative Networks;
Internet;
Air Transportation Industry
Deighton, John A., and Leora Kornfeld. "United Breaks Guitars." Harvard Business School Case 510-057, January 2010. (Revised August 2011.) (request a courtesy copy.)
- 06 Nov 2012
- First Look
First Look: November 6
understood and managed. The key to success? Incentives. Fortunately, new research has shed light on the role incentives can play in promoting new ideas, but these findings have been absent from innovation literature-until now. By using...
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Keywords:
Sean Silverthorne
- 31 Aug 2010
- First Look
First Look: August 31
Fresh & Easy in the United States John A. QuelchHarvard Business School Case 511-009 Tesco, the world's third largest retailer, is facing problems with its launch of a new retail chain in the U.S...
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Keywords:
Sean Silverthorne
- Web
Curriculum - MBA
Courses (2) SEAS Electives Harvard John A. Paulson School of Engineering and Applied Science The program requires three elective courses of graduate-level technical rigor that form a coherent area of...
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- June 2015
- Case
Ethiopia: An Emerging Market Opportunity?
By: John A. Quelch and Sunru Yong
This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,...
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Quelch, John A., and Sunru Yong. "Ethiopia: An Emerging Market Opportunity?" Harvard Business School Brief Case 915-501, June 2015.
- October 2011 (Revised March 2012)
- Case
Cottle-Taylor: Expanding the Oral Care Group in India
By: John A. Quelch and Alisa Zalosh
Brinda Patel, director of oral care products for the India division of a consumer home-care product company, develops a data-driven marketing plan for toothbrushes. She believes her plan can support a 20% increase in unit sales based on rising demand for modern...
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Keywords:
Forecasting;
Budgeting;
International Marketing;
Product Planning & Policy;
Sales Promotions;
Marketing Plans;
Products;
Marketing Strategy;
Consumer Behavior;
Emerging Markets;
Forecasting and Prediction;
Advertising;
Product Launch;
Budgets and Budgeting;
Product Development;
Consumer Products Industry;
Health Industry;
India
Quelch, John A., and Alisa Zalosh. "Cottle-Taylor: Expanding the Oral Care Group in India." Harvard Business School Brief Case 114-350, October 2011. (Revised March 2012.)
- Web
Faculty & Research - Business & Environment
together, according to research by Jacqueline Ng Lane, Karim Lakhani, Miaomiao Zhang, and... August 2024 Case Iogen: Decarbonizing Hard-to-Abate Sectors By: George Serafeim , Charlotte Foody and John...
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- Web
Students on the Job Market - Doctoral
goods Trade and industrial policies are increasingly shaped by national security concerns. This paper studies optimal policy for dual-use goods, items with both military and civilian applications. We begin View Details
- Web
MBA Experience - Health Care
DMD/MBA Harvard School of Dental Medicine MBA/MPP Harvard Kennedy School MS/MBA Biotechnology: Life Sciences Harvard Department of Stem Cell & Regenerative Biology MS/MBA Engineering Sciences Harvard John A....
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- Web
Agents of Change: The Founding of the AASU - The Golden Age of Black Business
Building on the Legacy Thought Leadership Andrew F. Brimmer James I. Cash Jr. Linda A. Hill David A. Thomas HBS Faculty Members HBS Doctoral Students Alumni Profiles Research Links Essay on HBS Thought...
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- July 2006 (Revised October 2006)
- Case
Lenovo: Building A Global Brand
By: John A. Quelch and Carin-Isabel Knoop
Announced in December 2004, the $1.75 billion acquisition of IBM's PC division by Lenovo, China's largest PC maker, made headlines around the world. A relative upstart in the business, Lenovo acquired the division of IBM that invented the PC in 1981. While Lenovo was...
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Keywords:
Marketing Strategy;
Multinational Firms and Management;
Information Infrastructure;
Global Strategy;
Acquisition;
Brands and Branding;
Manufacturing Industry;
Computer Industry;
China
Quelch, John A., and Carin-Isabel Knoop. "Lenovo: Building A Global Brand." Harvard Business School Case 507-014, July 2006. (Revised October 2006.)
- July 2013
- Case
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
By: John A. Quelch and Diane Badame
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. This is...
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Keywords:
Competition;
Food;
Consumer Behavior;
Nutrition;
Product Launch;
Product Development;
Food and Beverage Industry;
Switzerland;
United States
Quelch, John A., and Diane Badame. "Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?" Harvard Business School Brief Case 914-501, July 2013.
- Web
Asia Pacific - Global
research, but a full range of MBA and Executive Education student programming. Through their ongoing work they have developed important links with governments, academic institutions, and corporations within a region that is assuming an increasingly vital role in the...
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- November 2013 (Revised June 2014)
- Case
E-Cigarettes: Marketing Versus Public Health
By: John A. Quelch and Margaret L. Rodriguez
Electronic cigarettes (e-cigarettes) were heralded by some as a healthcare game changer, enabling smokers to switch to a new product which carried lower risk of cancer. However, there were concerns about the public health risk of e-cigarettes, particularly the chance...
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Keywords:
Public Health;
Tobacco;
Smoking;
Cigarettes;
Electronic Cigarettes;
Cancer;
Lung;
Lorillard;
Philip Morris;
Safety;
Technological Innovation;
Conflict of Interests;
Market Entry and Exit;
Marketing;
Health;
Advertising;
Consumer Products Industry;
Health Industry
Quelch, John A., and Margaret L. Rodriguez. "E-Cigarettes: Marketing Versus Public Health." Harvard Business School Case 514-059, November 2013. (Revised June 2014.)