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- All HBS Web
(392)
- Faculty Publications (300)
- November 1987 (Revised September 1994)
- Case
Actmedia, Inc.
Cespedes, Frank V. "Actmedia, Inc." Harvard Business School Case 588-036, November 1987. (Revised September 1994.)
- November 1987
- Case
International Business Machines: Changes in Marketing Organization
Keywords: Organizational Change and Adaptation; Marketing; Computer Industry; Information Technology Industry
Cespedes, Frank V. "International Business Machines: Changes in Marketing Organization." Harvard Business School Case 588-037, November 1987.
- November 1987 (Revised August 1989)
- Case
Dorio Printing Co.
Keywords: Publishing Industry
Cespedes, Frank V. "Dorio Printing Co." Harvard Business School Case 588-034, November 1987. (Revised August 1989.)
- October 1987 (Revised June 1989)
- Case
Imperial Distributors, Inc. (B)
Cespedes, Frank V. "Imperial Distributors, Inc. (B)." Harvard Business School Case 588-024, October 1987. (Revised June 1989.)
- June 1987 (Revised May 1992)
- Case
Carolina Power & Light Co.: Customer and Operating Services Group
Cespedes, Frank V. "Carolina Power & Light Co.: Customer and Operating Services Group." Harvard Business School Case 587-179, June 1987. (Revised May 1992.)
- June 1987
- Teaching Note
Cox Cable (A) and (B), Teaching Note
Keywords: Media and Broadcasting Industry
- May 1987 (Revised November 1994)
- Case
Westinghouse Electric Corp. (A)
Cespedes, Frank V. "Westinghouse Electric Corp. (A)." Harvard Business School Case 587-160, May 1987. (Revised November 1994.)
- May 1987 (Revised May 1989)
- Case
Westinghouse Electric Corp. (B): Control House
Keywords: Electronics Industry
Cespedes, Frank V. "Westinghouse Electric Corp. (B): Control House." Harvard Business School Case 587-161, May 1987. (Revised May 1989.)
- February 1987 (Revised January 1991)
- Teaching Note
Peripheral Products Co.: The ""Gray Market"" for Disk Drives, Teaching Note
Teaching Note for (9-586-124). View Details
Keywords: Computer Industry
- February 1987 (Revised July 1988)
- Case
Imperial Distributors, Inc. (A)
Cespedes, Frank V. "Imperial Distributors, Inc. (A)." Harvard Business School Case 587-118, February 1987. (Revised July 1988.)
- January 1987 (Revised March 1987)
- Case
MCI Communications Corp.: National Accounts Program
Keywords: Telecommunications Industry
Cespedes, Frank V. "MCI Communications Corp.: National Accounts Program." Harvard Business School Case 587-116, January 1987. (Revised March 1987.)
- December 1986
- Teaching Note
Turner Construction Co., Teaching Note
Teaching Note for (9-585-031). View Details
Keywords: Construction Industry
- November 1986 (Revised June 1987)
- Case
Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives
Focuses on the compensation plan for Fieldcrest sales representatives. Management is reviewing the structure of the plan and must decide how to establish compensation goals and guidelines for the following year so that sales efforts are allocated among products and/or... View Details
Cespedes, Frank V. "Fieldcrest Division of Fieldcrest Mills, Inc.: Compensation System for Field Sales Representatives." Harvard Business School Case 587-097, November 1986. (Revised June 1987.)
- October 1986 (Revised November 1989)
- Case
Becton Dickinson & Co.: VACUTAINER Systems Division
Concerns negotiations between managers of Becton Dickinson's (BD) VACUTAINER division (which manufactures and sells blood collection products) and managers of a large hospital buying group. Recent changes in the health care industry are the background for the... View Details
Keywords: Distribution; Negotiation Participants; Negotiation Process; Price; Sales; Manufacturing Industry; Medical Devices and Supplies Industry; Health Industry; United States
Cespedes, Frank V. "Becton Dickinson & Co.: VACUTAINER Systems Division." Harvard Business School Case 587-085, October 1986. (Revised November 1989.)
- August 1986
- Case
Cox Cable (B)
Keywords: Media and Broadcasting Industry
Cespedes, Frank V. "Cox Cable (B)." Harvard Business School Case 587-054, August 1986.
- July 1986 (Revised February 1993)
- Case
Amerisource
Cespedes, Frank V. "Amerisource." Harvard Business School Case 587-044, July 1986. (Revised February 1993.)
- April 1986 (Revised May 1989)
- Case
Alloy Rods Corp.
In July of 1985 the managers of Alloy Rods (who recently purchased the company through a leveraged buyout arrangement) find that their chief competitor (a company more than 6 times as large as Alloy Rods) has introduced a new product clearly aimed at Alloy's most... View Details
Keywords: Leveraged Buyouts; Business Strategy; Business or Company Management; Financial Strategy; Marketing Strategy; Marketing Channels; Product Development
Cespedes, Frank V. "Alloy Rods Corp." Harvard Business School Case 586-046, April 1986. (Revised May 1989.)
- April 1986 (Revised June 1993)
- Case
Cox Cable (A)
Keywords: Telecommunications Industry
Cespedes, Frank V. "Cox Cable (A)." Harvard Business School Case 586-045, April 1986. (Revised June 1993.)
- January 1986 (Revised November 2006)
- Case
Peripheral Products Company: The 'Gray Market' for Disk Drives
In mid-1985, the vice president of marketing for a large manufacturer of disk drives is considering how to deal with a growing "gray market" for his company's products. The case provides good background material on the evolution of gray markets throughout the disk... View Details
Keywords: Price; Growth and Development; Code Law; Leadership; Marketing; Distribution; Production; Salesforce Management; Strategy; Distribution Industry
Cespedes, Frank V. "Peripheral Products Company: The 'Gray Market' for Disk Drives." Harvard Business School Case 586-124, January 1986. (Revised November 2006.)
- August 1985
- Background Note
Note on the Disk Drive Industry--1985
Keywords: Computer Industry
Cespedes, Frank V. "Note on the Disk Drive Industry--1985." Harvard Business School Background Note 586-040, August 1985.