Filter Results
:
(638)
Show Results For
-
All HBS Web
(638)
- News (171)
- Research (311)
- Events (5)
- Multimedia (6)
- Faculty Publications (226)
Show Results For
-
All HBS Web
(638)
- News (171)
- Research (311)
- Events (5)
- Multimedia (6)
- Faculty Publications (226)
- Web
Faculty & Advisors - MBA
Enke Bashllari is a neuroscientist and venture investor. She is the Founder and Managing Director of Arkitekt Ventures, an early stage Health + Bio investment firm with the mission to improve and advance human health. Recognized by the...
View Details
- Web
Marketing - Faculty & Research
applications are effective at alleviating loneliness. We address this question by focusing on “AI companions”: applications designed to provide consumers with synthetic interaction partners. Studies 1 and 2 find suggestive evidence that...
View Details
- Web
Hiring Organizations
Capital Partners Kudu L L'Oreal L.E.K. Consulting Larsen Lazard Lean Technologies Leaps by Bayer Learnie AI Lee Equity Partners, LLC LegalOn Technologies LesserEvil Brand Snack Co. Levi Strauss & Co. LEXEO...
View Details
- 2016
- Working Paper
Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940
By: Ai Hisano
This working paper examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. Food manufacturers along with dye makers and regulators co-created the...
View Details
Keywords:
Food;
Supply and Industry;
Manufacturing Industry;
Food and Beverage Industry;
United States
Hisano, Ai. "Standardized Color in the Food Industry: The Co-Creation of the Food Coloring Business in the United States, 1870–1940." Harvard Business School Working Paper, No. 17-037, October 2016.
- 2017
- Working Paper
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
By: Ai Hisano
This working paper examines the remarkable growth of wine consumption in the United States since the 1960s. The country is now the largest wine consumer in the world, exceeding the wine-producing European countries such as France and Italy, which had long dominated...
View Details
Keywords:
Marketing Strategy;
Industry Growth;
Transformation;
Perception;
Food and Beverage Industry;
United States
Hisano, Ai. "Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture." Harvard Business School Working Paper, No. 17-099, May 2017.
- 2024
- Working Paper
Using LLMs for Market Research
By: James Brand, Ayelet Israeli and Donald Ngwe
Large language models (LLMs) have rapidly gained popularity as labor-augmenting
tools for programming, writing, and many other processes that benefit from quick text
generation. In this paper we explore the uses and benefits of LLMs for researchers and
practitioners...
View Details
Keywords:
Large Language Model;
Research;
AI and Machine Learning;
Analysis;
Customers;
Consumer Behavior;
Technology Industry;
Information Technology Industry
Brand, James, Ayelet Israeli, and Donald Ngwe. "Using LLMs for Market Research." Harvard Business School Working Paper, No. 23-062, April 2023. (Revised July 2024.)
- Web
Technology & Operations Management - Faculty & Research
Senior Professionals to Use Generative AI: Emerging Technology Risks and Novice AI Risk Mitigation Tactics By: Katherine C. Kellogg, Hila Lifshitz-Assaf, Steven Randazzo, Ethan Mollick, Frabrizio Dell'Acqua, Edward McFowland III ,...
View Details
- March 2024 (Revised April 2024)
- Case
Coursera's Foray into GenAI
By: Suraj Srinivasan, Michael Parzen and Radhika Kak
In early 2023, Maggioncalda, CEO of US EdTech firm Coursera, launched Project Genesis to develop a strategy for incorporating GenAI capabilities into the firm's offerings, asking his teams to focus on value to the firm and cost of implementation. The team identified...
View Details
Keywords:
Business Model;
AI and Machine Learning;
Brands and Branding;
Business Strategy;
Competitive Advantage;
Technological Innovation;
Education Industry;
Technology Industry;
United States
Srinivasan, Suraj, Michael Parzen, and Radhika Kak. "Coursera's Foray into GenAI." Harvard Business School Case 124-089, March 2024. (Revised April 2024.)
- Web
Podcasts - Managing the Future of Work
HR strategies need to emphasize customization, flexibility, and support for diverse work-life needs. Morningstar CEO Kunal Kapoor: How AI can raise the investment IQ 22 MAR 2024 | Managing the Future of Work AI's potential is tempered...
View Details
- Article
The Rise of Synthetic Colors in the American Food Industry, 1870–1940
By: Ai Hisano
This article examines how, starting in the 1870s, food manufacturers in the United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass...
View Details
Keywords:
Safety;
Food;
Health;
Brands and Branding;
Manufacturing Industry;
Food and Beverage Industry;
United States
Hisano, Ai. "The Rise of Synthetic Colors in the American Food Industry, 1870–1940." Special Issue on Food and Agriculture. Business History Review 90, no. 3 (October 2016): 483–504.
- Program
Competing in the Age of Digital Platforms
Summary The vast majority of the world's most valuable companies today are platforms: Microsoft, Apple, Amazon, Google, Facebook, and many other firms have built their fortunes by facilitating innovation across global ecosystems or...
View Details
- Web
Initiatives & Projects - Faculty & Research
in Africa, Asia, and Latin America throughout recent decades. Digital Data Design Institute at Harvard Because AI is only half the answer, the Digital Data Design Institute’s (D^3) global leaders in translational science connect problem...
View Details
- May 2022 (Revised July 2022)
- Case
The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022
By: David B. Yoffie and Daniel Fisher
In 2022, after five years of pursuing a new "AI-first" strategy, Google had captured a sizeable share of the American and global markets for voice assistants. Google Assistant was used by hundreds of millions of users around the world, but Amazon retained the largest...
View Details
Keywords:
Strategy;
Artificial Intelligence;
Deep Learning;
Voice Assistants;
Smart Home;
Market Share;
Globalized Markets and Industries;
Competitive Strategy;
Digital Platforms;
AI and Machine Learning;
Technology Industry;
United States
Yoffie, David B., and Daniel Fisher. "The Voice War Continues: Hey Google vs. Alexa vs. Siri in 2022." Harvard Business School Case 722-462, May 2022. (Revised July 2022.)
- Web
Podcast - Business & Environment
technical products of green concrete and green steel, and agriculture through the lens of regenerative agriculture. Today we continue our focus on decarbonizing agricultural products by focusing on lab-grown cotton. Luciano Bueno, founder...
View Details
- Program
Driving Corporate Performance
are using powerful performance measurement and management control systems to confront some of today's biggest challenges and opportunities, such as improving employee motivation, using AI and data analytics effectively, and reporting on...
View Details
- Web
Managing the Future of Work
Managing the challenges posed by the changing nature of work Managing the challenges posed by the changing nature of work Multiple forces of change – demographics, technology, automation, globalization – are...
View Details
- Web
Entrepreneurial Management - Faculty & Research
simultaneously? What did the future hold for open work practices between enterprises and digital labor markets? July 2024 Article AI, ROI, and Sales Productivity By: Frank V. Cespedes Artificial intelligence (AI) is now a loose term for many different things. But the...
View Details
- Web
South Asia - Global
Real-World Operations.’ He highlighted companies outside the tech industry that developed and deployed AI capabilities for customer relationship management, supply chain and manufacturing operations, human capital management, and product...
View Details
- Web
Organizational Behavior - Faculty & Research
case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its...
View Details
- Web
Accounting & Management - Faculty & Research
companies, however, are accountable for disclosing downstream emissions generated by consumers’ use of their products. Three principles govern accountability: (1) Downstream accountability is limited to companies whose products are...
View Details