Publications

April 2021 (Revised December 2023)
Case

The Mahindra Group: Leading with Purpose

By: Ranjay Gulati and Rachna Tahilyani

India headquartered Mahindra Group is a multibillion-dollar federation of companies operating across the globe. It is ahead of its time in articulating its purpose and mapping its values, something it had first done at inception and then refreshed yet again as ‘Rise’... View Details

Keywords: Mission and Purpose; Organizational Culture; Change Management; Communication Strategy; Family Ownership; Corporate Social Responsibility and Impact; Revenue; Auto Industry; Auto Industry; Auto Industry; Auto Industry; Asia; India; Mumbai; South Korea; Italy; United States

08 Mar 2012
Working Paper Summaries

Customer-Driven Misconduct: How Competition Corrupts Business Practices

Keywords: by Victor Manuel Bennett, Lamar Pierce, Jason A. Snyder & Michael W. Toffel; Auto

June 2021
Case

Mobileye 2021: Robotaxi and/or Consumer AV?

By: David B. Yoffie, Danielle Golan and Nicole Tempest Keller

In March 2021, Amnon Shashua, co-founder and CEO of Israel-based Mobileye, was preparing to meet with Intel’s new CEO, Pat Gelsinger, to review plans for the future. Mobileye had been acquired by California-based Intel in 2017, but still operated independently.... View Details

Keywords: Technology Companies; Robotics; Autonomous Vehicles; Strategy; Decision Making; Transportation; Technological Innovation; Technology Industry; Technology Industry; Technology Industry; Israel

March 2022 (Revised February 2024)
Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins

Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Auto Industry; California; Detroit

2011
Book

Detour: My Unexpected, Amazing, Life Changing Journey With OnStar

By: Chet Huber

Detour is the story behind the launch of OnStar’s now well known blue button, as told through the eyes of its founder and CEO of over fourteen years, Chet Huber. It’s a personal narrative that describes the events that led up to General Motors’ unexpected choice... View Details

Keywords: General Motors; OnStar; Technological Innovation; Business Startups; Transportation; Safety; Personal Development and Career; Creativity; Success; Business History; Auto Industry

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September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

18 Nov 2010
Research & Ideas

GM’s IPO: Back to the Future

investment banking--give their points of view. Joseph Bower, Baker Foundation Professor The GM IPO represents the beginning of the end of a remarkable piece of intervention by the Obama administration. The government's involvement in the US View Details

Keywords: by Staff; Auto

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

unusual answers in a globalizing auto industry have framed two case studies. Key concepts include: Why would any company in the world want to locate in a high-cost, high-wage economy like Germany? Why would... View Details

Keywords: by Staff; Auto; Auto; Auto

26 Aug 2009
Op-Ed

Where Cash for Clunkers Ran Off the Road

short-term incentive programs designed to shape consumer purchase behavior. It has no experience in such initiatives and proved itself incapable of forecasting demand associated with different incentive levels. And the auto View Details

Keywords: by John Quelch; Auto

19 Mar 2008
Research & Ideas

Finding Success in the Middle of the Market

(for economic reasons) or decide to (for lifestyle reasons) to trade down. General Motors and Ford used to control midfield in the U.S. auto market with the Chevrolet Malibu and the Ford Taurus. Nowadays, the Toyota Camry controls... View Details

Keywords: by John Quelch; Auto; Auto

1973
Chapter

National Policies in an International Industry: The Europeans and Automobiles

By: Louis T Wells Jr

Keywords: Globalized Markets and Industries; Policy; Government and Politics; Business and Government Relations; Auto Industry; Europe

26 Feb 2007
Research & Ideas

The Power of the Noncompete Clause

found just that in Michigan. At the turn of the twentieth century, Detroit in many ways resembled the Silicon Valley of the last few decades. Growth of the nascent auto industry was explosive, with more than... View Details

Keywords: by Martha Lagace

1988
Article

The Struggle for Dominance in the Automobile Market: The Early Years of Ford and General Motors

By: Richard S. Tedlow

Keywords: Production; Markets; Duopoly and Oligopoly; Auto Industry; United States

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November 2023
Teaching Plan

Geely SEA: New Electric Vehicle Platforms

By: Willy Shih

Teaching Plan for HBS Case No. 622-001. Kent Bovellan, the Chief Engineer and Head of the Vehicle Architecture Center for Geely Holding, the Hangzhou, China headquartered global automotive group, was debating the platform choice for an upcoming "D" segment midsized... View Details

Keywords: Product Innovation; Product Architecture; Product Engineering; Platform Design; Platform Strategy; Product Design; Product Development; Cost Management; Competitive Strategy; Industry Structures; Product Positioning; Auto Industry; China; Sweden