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  • 21 Feb 2012
  • First Look

First Look: Feb. 21

April 2010, the eruption of a volcano wreaked havoc in the airline industry and placed Aer Arann on the brink of liquidation. For founder, sole owner, and chairman, Padraig O'Ceidigh, the View Details
Keywords: Sean Silverthorne
  • 23 Feb 2009
  • Research & Ideas

Creative Entrepreneurship in a Downturn

needs first, in the airline industry alone, Southwest Airlines, Ryanair, and JetBlue were founded during downturns on the principles of delivering value. In terms of affordable luxuries, consider the... View Details
Keywords: by Martha Lagace
  • 15 Nov 2010
  • Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

period. And over the past 10 years it realized an average total ROE of nearly 20 percent, versus negative 1 percent for the S&P 500. Others are Cemex (historically, good returns in the cement business!) and Ryanair (good returns in the View Details
Keywords: by Sean Silverthorne; Retail
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

airline's need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue—typically viewed as a low-cost carrier (LCC)—made a move that... View Details
Keywords: Martha Lagace
  • 24 Apr 2018
  • First Look

First Look at New Research and Ideas, April 24, 2018

opposed. Which path should ZappRx take? The case is a window into the early go-to-market and business model decisions that an entrepreneur must make, in this case in the face of pushback from her own management team. The case also provides a detailed picture of the... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

efficiency benefits, rebates, and treatment in case of loss or fraud. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=909006 Distribution at American Airlines (A) Harvard Business School Case 909-035... View Details
Keywords: Martha Lagace
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=309090 Lan Airlines in 2008: Connecting the World to Latin America Harvard Business School Case 709-410 Lan Airlines operates three distinct... View Details
Keywords: Martha Lagace
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

industries like software. “Industry is not destiny.” Take the airline business, for example, which, over its history, has an accumulated net loss in the billions—a classic B-school example of a structurally... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 21 Mar 2004
  • Research & Ideas

Loyalty: Don’t Give Away the Store

when they offered the promotion. But it isn't clear that the promotion actually caused this. We wanted to get real data. It is difficult to get sample data from retailers; it takes a lot on their end to supply samples. We chose grocery retail because it is an View Details
Keywords: by Manda Salls; Consumer Products; Retail
  • 17 Jul 2012
  • First Look

First Look: July 17

(2012) Abstract This paper summarizes research trends and opportunities in the area of managing air transportation demand and capacity. Capacity constraints and resulting congestion and low schedule reliability currently impose large costs on View Details
Keywords: Sean Silverthorne
  • 03 May 2011
  • First Look

First Look: May 3

time to increase customer satisfaction. New research suggests there's a better approach: showing customers a representation of the effort, whether literal or not, being expended on their behalf while they wait. (The prototypical example is the travel website Kayak,... View Details
Keywords: Sean Silverthorne
  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

district on the HBS campus each summer. Most of the materials for the program are new cases we develop in urban school districts, along with a few classic business school cases such as Southwest Airlines and the New York City Police... View Details
Keywords: by Mallory Stark; Education

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