Underdog Brand Building - Publications - Faculty & Research

01 Dec 2010
News

How to Survive Past Start-up

thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for cosmetics in 1999 — and then,... View Details

Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade

01 Dec 2016
News

Alumni Books of 2016

and extraordinarily detailed maps. Leading YOU: The Power of Self-Leadership to Build your Executive Brand and Drive Career Success by Brenda Bence (MBA 1991) (Global Insight Communications, LLC) The most... View Details

01 Mar 2010
News

Sole Mates

siblings, get to work every day on time, work toward a degree at night (paying their own tuition), and manage to save enough to slowly build a house. While generally excited by democracy, Liberians are understandably impatient for roads... View Details

Keywords: Garry Emmons; Forestry and Logging; Agriculture; Monetary Authorities-Central Bank; Finance; Administration of Environmental Quality Programs; Government

02 Oct 2015
News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details

Keywords: Walt Disney Studios

01 Jun 2018
News

June 2018 Alumni and Faculty Books

Henry H. Kuehn (MBA 1969) MIT Press An illustrated guide to more than 200 gravesites of famous architects from Aalto Alvar to Frank Lloyd Wright. All working architects leave behind a string of monuments to themselves in the form of View Details

01 Apr 1996
News

Technology for Learning's Sake

face with realistic business situations right in the classroom." Building rapidly on the skill base and fiber network already in place at the School, such an initiative has indeed been launched. Progress to date has included the... View Details

Keywords: by Deborah Blagg; photo by David Zadig

01 Dec 1999
News

A Class Act

Bulletin), perhaps it is time to proclaim the success of Dean Wallace B. Donham's "experiment" in keeping alumni in contact with each other and with HBS. Donham would have been pleased to know that the School's "barest start in discovering and View Details

Keywords: Nancy O. Perry

30 Nov 2017
News

Happy Meals (Are Here Again)

Within—Almost 90% of McDonald’s in the US are owned and operated by franchisees. Paulo Pena (MBA 2004) runs the rest. Hear from Kristy Cunningham on the all-day breakfast initiative on the Skydeck podcast Five days after the call, Thompson announced his retirement.... View Details

Keywords: Dan Morrell; photographed by Saverio Truglia

08 Sep 2016
News

How We Make It Work

delivery app Dolly, and Peter is creative and brand director at PitchBook, which he likens to a “Bloomberg for the private capital markets.” Peter Escher reads to Josh while Diane Escher tackles toothbrushing duty as part of the bedtime... View Details

27 Mar 2019
News

Life Is a Startup

to go and deal with those forks in the road. Flint: You also write about how, as humans, we’re not very good at thinking constructively about either success or failure. In your book you quote Thomas Edison in his effort to build the light... View Details

Publications