Street Marketing - Publications - Faculty & Research

09 Dec 2008
First Look

First Look: December 9, 2008

supplement: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208125 China's Financial Markets: 2007 Harvard Business School Note 208-147 Provides an overview of capital markets in mainland China in 2007,... View Details

Keywords: Martha Lagace

07 Sep 2016
What Do You Think?

How Can the Threat of Networks Be Reduced?

pre-shift briefing room featured in (1970s TV hit) Hill Street Blues? “Be careful out there!” Perhaps that is the seventh sense we all need to adopt.” The tone of Jobc’s comment was that the issue does not require more laws: “Only... View Details

Keywords: by James Heskett

16 Jan 2019
Research & Ideas

What Football Firings Teach Managers About Staying Relevant

leveraging equal resources. In hyper-competitive industries, another way that managers can stay relevant and maintain success is by finding ways to get small advantages over their competitors. The NFL stands as a great example of a market... View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

17 Oct 2012
Research & Ideas

America Needs a Manufacturing Renaissance

easier for an engineer to walk across the street to the plant or drive down the road than to fly halfway around the world to troubleshoot a problem. This helps to explain why the American company Applied Materials, a leading maker of... View Details

Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing

09 Nov 2006
Research & Ideas

Andy Grove: A Biographer’s Tale

his home on Kiraly Street on the Pest side of Budapest and he then had to endure a Soviet Communist regime from 1945, when the Russians forced the Germans out of Budapest after a lengthy and very destructive siege, until 1956 when the... View Details

Keywords: by Sean Silverthorne; Computer

14 Apr 2015
First Look

First Look: April 14

theoretical understanding of brand relationship phenomena and ideas for practical application from experiments and execution in commercial practice. Strong Brands, Strong Relationships will be the perfect read for marketing faculty and... View Details

Keywords: Sean Silverthorne

14 Nov 2005
Research & Ideas

How Can Start Ups Grow?

intangible resources may be best acquired by following a road of conformity in how your company is organized and presented to the outside world. In start-ups in established industries, conventional business titles such as Marketing... View Details

Keywords: by Sarah Jane Gilbert; Advertising

Publications